| 14 Jul 2010 |
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Emirates takes giant leap with its AC Milan sponsorship
Emirates' Divisional Senior Vice President, Corporate Communications, Boutros Boutros (left centre) hands over a model of an Emirates' A380 as a gift to AC Milan's Executive Vice President and Managing Director, Adriano Galliani during the announcement of the new sponsorship deal.
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DUBAI, U.A.E. - 14th July 2010 - EmiratesEmirates
is taking one giant leap in the world of sports sponsorship by taking its A380 to Milan for the official unveiling of AC Milan's new Fly EmiratesEmirates shirt. The super-jumbo gesture, the first chance passengers have had to fly commercially to and from Italy on an A380, will form the backdrop of a high profile event on 29th July at Malpensa Airport. The A380 will replace EmiratesEmirates
' morning Milan service out of Dubai, (EK093), on 29th July. It will depart Terminal 3 at 0640hrs and arrive at 1215hrs in Milan. The double-decker offers 14 lavish First Class Private Suites, 76 new generation fully-flat seats in Business Class and 399 seats in a more roomy Economy cabin. However, the most talked about aspects of the EmiratesEmirates' A380 are the Onboard Lounge where premium passengers can enjoy a drink and talk business with other travellers, as well as the Onboard Shower Spas where customers can take a refreshing shower at 43,000 feet. Salem Obaidalla, EmiratesEmirates
' Senior Vice President, Commercial Operations, Europe & Russian Federation, said: "EmiratesEmirates enjoys making big statements and they don't get much bigger than this. The AC Milan shirt unveiling is a great opportunity to showcase our A380 product and demonstrate our commitment to sport, especially when it is just two days ahead of the Emirates Cup in London on 31st July when the new shirt will be worn by the team for the first time during a game." In the presence of world famous players, David Beckham - who was on loan from LA Galaxy at the time - and Ronaldinho, EmiratesEmirates announced in February a new 60 million Euro deal with AC Milan, giving the airline prestigious shirt sponsor status over five years. The Adidas shirt will be unveiled officially for the first time at Malpensa Airport in the presence of the AC Milan team and VIP guests. EmiratesEmirates
flies to Milan, Rome and Venice as part of its 103 destination network across six continents. Services to Tokyo, Amsterdam and Prague have been launched so far this year - to be followed by Madrid on 1st August and Dakar a month later. The airline is the biggest A380 customer in the world with 11 in the fleet and a further 79 on order. It currently deploys the super-jumbo to London Heathrow, Toronto, Bangkok, Paris, Jeddah, Seoul, Sydney and Auckland. The EmiratesEmirates
' A380 has also made appearances at events in Hamburg, Berlin and Birmingham in the UK. Return A380 fares to Milan on 29th July go from AED 3,280 in Economy, AED 14,500 in Business and AED 21,500 for a First Class Private Suite. All prices are exclusive of taxes. Full details on www.emirates.com For Media Contact:
Jonathan Hill
EmiratesEmirates
Corporate Communications Tel: (+9714) 708 2329
Mob: (+97150) 654 9604
Email: jonathan.hill@emirates.com
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