| 20 Apr 2010 |
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Second Cup steams into Abu Dhabi Young Emirati to operate first outlet in capital
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Abu Dhabi: Second Cup, the specialist coffee house with branches across the Middle East, has expanded into Abu Dhabi. For the first time, a young UAE national has been chosen to sub-franchise one of the Canadian-born, premium coffee outlets in the region.
The selection of 32-year-old Tariq Abdullah Al Marzouqi to operate the new Second Cup store is a clear demonstration of how Mohi-Din BinHendiBinHendi
, President of BinHendi EnterprisesBinHendi Enterprises, master franchisee of the Second Cup Coffee Company for the Middle East, has set out to encourage Emirati youth to develop their entrepreneurial skills. This move is a part of BinHendiBinHendi's aim to motivate and encourage UAE nationals to venture into the business world as entrepreneurs.
Al Marzouqi, who graduated from the Higher Colleges of Technology with a degree in construction engineering, has since been working as a divisional manager in a leading oil and gas construction company. He also holds an MBA from Abu Dhabi University.
"Second Cup has successfully established a strong following among coffee lovers across Dubai," said BinHendiBinHendi at the signing ceremony. Its move into Abu Dhabi has shown how Second Cup's formula is now in great demand across the whole UAE.
"Our decision to award the franchise for our first store in Abu Dhabi to Mr. Al Marzouqi shows our confidence that the UAE has a growing wealth of young entrepreneurial talent which will succeed when given the opportunity. Second Cup is a youthful brand that appeals to a discerning clientele, and for this and many more reasons, Mr. Al Marzouqi will be the ideal steward for this new store."
Following the signing ceremony, the new sub-franchisee thanked BinHendiBinHendi for the opportunity. "For me, operating a respected brand like Second Cup presents a fantastic opportunity, and I thank BinHendi EnterprisesBinHendi Enterprises for its confidence in me," Al Marzouqi said. "Interested in hospitality business and Second Cup is my first hospitality business and looking forward to expand more with Bin Hendi enterprises' support and cooperation. Now I have the chance to bring the ultimate coffee experience to my home city, Abu Dhabi."
Offering customers some of the world's finest coffees, the Abu Dhabi store will become Second Cup's forty-seventh franchise across the Middle East, and fourteenth in the UAE. Throughout the region Second Cup offers best-in-class products and attractive surroundings to caffeine connoisseurs.
The new store has opened on Al Najda street in Abu Dhabi.
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About BinHendiBinHendi Hospitality
Under the umbrella of BinHendi EnterprisesBinHendi Enterprises, BinHendiBinHendi Hospitality has rapidly blossomed into an extensive collection of eclectic dining venues throughout Dubai. Garnering the freshest ingredients and finest flavors, each restaurant and cafe presents a superb dining experience with attentive professional service and a wide range of cuisines to choose from.
SECOND CUP® is the leading specialty coffee retailer in Canada, offering the world's finest coffees in nearly 400 owner-operated cafes across the country. BinHendi EnterprisesBinHendi Enterprises
, the Middle East master-franchisee, has opened several SECOND CUP cafes throughout Dubai. These openings mark the first foray of the brand into an international market.They also mark BinHendi EnterprisesBinHendi Enterprises, the Middle-East master franchisee, has opened several franchises throughout Dubai. Binhendi enterprises plan to introduce Second Cup's highly successful café concept across the entire region. The company has grown the brand by partnering with other organizations and individuals in all other emirates and across the Middle East, including Saudi Arabia, Egypt, Bahrain, Qatar, Oman, Jordan and Syria.
SECOND CUP® provides English-style breakfasts, and panini-style sandwiches, which compliment the wide selection of beverages. Innovative concepts such as Maple Syrup Lattes and aromatic teas, beside a line-up of speciality coffee, tea, bakery products and light snacks ensure Second Cup strives to constantly deliver the ultimate café experience. SECOND CUP® offers the world's best coffee and is well positioned to be the regional leader in specialty coffee by delivering product quality, unique variety, service excellence and coffee passion that is second to none. The focus is to consistently deliver the Ultimate Coffee Experience!
Carine Sader
Media Relations Senior Executive
Media City CNN Bldg,3rd Fl. office 302
Dubai, UAE
Tel: +97 1 4 3664100
Direct: +971 4 3664194
Fax: +97 1 4 3918001
e -mail: Carine.Sader@eurorscgme.com
Po Box: 21448 Dubai Media City
© Press Release 2010
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