| 18 Mar 2010 |
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LG Raises The Bar For Home Entertainment With Pk550 Plasma TV
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With a super-slim bezel - the slimmest on any plasma TV - and an anti-reflection filter for an even sharper picture, the PK550 fits perfectly into any living room
Dubai, UAE, March 18, 2010 -- LG ElectronicsLG Electronics
, a major player in the global flat panel and audio-video devices market, has announced the launch of its new PK550 plasma TV. With its slim frame and unparalleled picture quality, the PK550 is another endorsement of LGLG's commitment to cutting-edge technology and superlative design. In a major departure from current TV design, the PK550's Razor Frame boasts an extremely slim bezel for a truly immersive picture. Designed with the versatile consumer in mind, the PK550 is perfect for both wall and tabletop mounting, with a narrow frame that means the TV takes up much less space than other models with the same screen size. Together, the PK550's slim form - the slimmest of any LGLG plasma TV - and relatively light weight make it easier than ever to blend this widescreen plasma TV into the home.
The PK550 also sets new standards for widescreen picture quality, with a range of technologies that make the picture crisper and more vivid than ever before. Among the key improvements are a new anti-reflection filter and LGLG
's unique Protective Skin Glass Technology, which between them reduce reflection and double imaging, and eliminate interference to create LGLG's sharpest picture yet. The Dual XD Engine converts older content into near-high definition quality, while the 600Hz Max Sub-Field Driving ensures smooth viewing of even the fastest action sequences. Taken together, the PK550's screen technologies deliver a truly peerless viewing experience. To complement its industry-leading picture quality and design, the PK550 boasts a series of other benefits for LGLG
's customers. The Intelligent Sensor gauges the amount of ambient light in the room to automatically calibrate and optimize brightness, contrast, white balance and color. In doing so, it both enhances the picture and uses less electricity. Adding to its eco-friendly credentials, the PK550's High Efficiency Module helps further reduce energy consumption, for overall savings of up to 20 percent. All told, the PK550 offers consumers the best in TV design, picture quality and functionality: another way in which LGLG is helping enrich the lives of its customers.
Specifications:
- Razor Frame
- Full HD 1080p
- 3,000,000:1 Mega Contrast Ratio
- Protective Skin Glass
- Dual XD Engine
- THX
- 600Hz Max Sub-field Driving
- Picture Wizard II
- Bluetooth
- HD DivX
- USB2.0 / HDMI(V.1.3 with Deep Color)
- AV Mode
- Clear Voice II
- Invisible Speaker
- Infinite Sound
- Intelligent Sensor
- Smart Energy Saving Plus
- APS (Auto Power Save)
- Ends -
About LG ElectronicsLG Electronics, Inc.
LG ElectronicsLG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2008 global sales of $44.7 billion, LGLG comprises of five business units - Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LGLG is one of the world's leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LGLG has signed a long-term agreement to become both A Global Partner of Formula 1™ and A Technology Partner of Formula 1™. As part of this top-level association, LGLG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lge.com.
About LG ElectronicsLG Electronics Home Entertainment Company
The LG ElectronicsLG Electronics Home Entertainment Company is a top global player in flat panel displays, audio players and video products for the consumer and professional markets. LGLG's product areas include LCD and plasma televisions, home theater systems, Blu-ray disc players, audio components and video players, and plasma display panels, among others. While focusing on creating feature-rich devices, the company is also pursuing stylish designs and pushing technological boundaries to improve the home entertainment experience.
For media information:
Helen Manson, LGLG-One
Tel 971 4 3344930, fax 971 4 3344923
Email: Helen.Manson@lg-one.com
© Press Release 2010
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