"Getinfo" - Middle East's First Interactive SMS Search Marketing Goes Live in Dubai |
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• Empowers mobile users to access Information and Value in the UAE in seconds by texting to 4727
• Drives merchant to consumer interaction, action and loyalty on a new & focused direct marketing SMS platform
• Innovative service with 1sec, an SMS personal domain service to all mobile users
Dubai, UAE, March 16 2010: Bringing a pioneering change to accessing information and value across the UAE, GetInfo, a Dubai-based company today brings to the market a unique service, the first of its kind, marketed as the "Magic of 2", the Consumer and the Merchant, Information and Value.
Consumers get VALUE & INFORMATION - what they want, when they want and where they want through a simple yet powerful SMS search to a mobile short code 4727.
Merchants have the ability to "SHOUT OUT" to consumers stimulate demand and retain loyalty through this interactive medium.
GetInfo has forged a partnership with vMobo, a Silicon Valley, California based company who has developed this solution, to deliver this unique service in the UAE, GCC and North African countries.
GetInfo has enlisted the strength and marketing abilities of local marketing company SPI Group to exclusively market and sell its service in the UAE.
Unveiling the details of the service at a press conference, Mukkul Shyam, CEO of GetInfo said, " The UAE has been chosen as the launch pad as it enjoys the highest mobile penetration rate as well as one of the best organized retail in the region. UAE has over 10 million mobile users, with mobile penetration rate growth at over 200 per cent in the last four years. The solution has Green value and will help companies reduce their carbon footprint in the region. Over and beyond this, we believe that this service will drive immense value to consumers and merchants alike and is also a direct initiative to support the small & medium sector."
Vinu Sundaresan, CEO of vMobo said "We are excited to be associated with GetInfo and SPI and realize that the launch of this service in the UAE will bring the potential of our solution to a wider audience. "getinfo" is a unique service that will take relationship marketing communications between merchants and consumers to a higher level where results are real time, targeted and measurable."
SPI, the exclusive marketing and sales agents of GetInfo in the UAE are ecstatic about the potential of the product and its value to merchants and consumers. SPI CEO Shantanu Phansalker says -"We understand the market and its needs. This service will change the ecosystem of direct marketing and bring merchants and consumers together and drive value to all".
A Boon to Consumer and Trade
Mr. Shyam said "getinfo" was an easy to use SMS-based service and consumers can access practically any information they need by texting key words to 4727.
The service allows location and keyword specific search - for instance, a mobile user who needs to know information on Italian restaurants in Bur Dubai can send an SMS `Italian restaurants Bur Dubai' to 4727 and get a list of the Italian restaurants in the neighborhood of choice and the deals and value the merchants offer to win business, a facility that is unique in the market.
Mobile users could also signup to "getinfo" via a portal and subscribe for promotional deals of choice. Consumers will receive offers of their choice, unlike in the case of spam.
1 sec service
Complementing the introduction of the SMS-based information service GetInfo will also introduce another vMobo initiative "1sec", a first-of-its-kind facility which allows mobile users to create a personal domain on an SMS platform.
"1sec" is your personal mobile assistant who can respond to your friends, family and associates with information you would like to share. Once you signup to the service, you can set your information on keywords for your Phone Number, Address, Directions, Message and Status. You can also set up your own custom keywords to share information like weddings, birthdays, jokes, appointments ... Mr. Sundaresan said.
Expanding Services, Markets
He said moves were also afoot to launch the services in other markets in the region, particularly GCC. "We are confident that "getinfo" service will have huge takers in the UAE as well as in other countries in the region as it is the first of its kind."
- Ends -
Note to Editors
vMobo
vMobo is a California company with operations in India. The company is launching the future of Interactive Direct marketing on any mobile handset across different countries. For more information, please email launchpad@vmobo.com
SPI Group
SPI Group is a dynamic media and marketing company based in Dubai with a portfolio of over 200 clients. As the media partner for organizations such as the Association of Professional Interior Designers and Department of Tourism and Commerce Marketing, SPI produces reputed industry specific publications, direct marketing campaigns and implements innovative strategies which give the clients the best ROI.
For more information please visit www.spi-holding.com or contact:
Percept Profile Gulf
Gia Pereira / Sharyn Pereira
M: 050-4988765 / 050-2304806
Tel: 04- 3446373
E-mail: gia@perceptprofilegulf.com
1sec & vMobo are registered trademarks of vMobo
getinfo is a registered trademark of GetInfo
All other trademarks are the property of their respective owners.
© Press Release 2010
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