15 Mar 2010 Press Release
 

Middle East's largest low cost carrier selects SITA's AIRCOM service

Hani El Assaad, SITA Regional Vice-President, Middle East and Turkey
Hani El Assaad, SITA Regional Vice-President, Middle East and Turkey
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SHARJAH, UNITED ARAB EMIRATES - 15 March 2010 - SITASITALoading... today announced its selection by Air ArabiaAir ArabiaLoading... the Middle East's and North Africa's first and largest low cost carrier to provide air-ground communications including data link services for the airline's expanding fleet and network of 59 destinations.

This five-year deal is for SITASITALoading...'s AIRCOM data link services for the existing fleet of 21 Airbus A320s, and the 44 aircraft on order which are due to be operational by the end of 2012. It includes basic Aircraft Communication Addressing and Reporting System (ACARS) services.

SITA AIRCOM will be used to support multiple airline functions such as flight operations, engineering, and administration. It will automate processes which will ensure reduced aircraft turn-around times, the pre-emptive detection of equipment failures and an overall improvement in operational staff reaction times.

Hani El Assaad, SITASITALoading... Regional Vice-President, Middle East and Turkey, said: "Air ArabiaAir ArabiaLoading... is a real success story and SITA AIRCOM will provide enhanced aircraft communications to support their expansion in the years to come. SITASITALoading...'s voice and data service is the most reliable VHF and satellite service available today so Air ArabiaAir ArabiaLoading... knows can be confident that their communication services will be fully met."

SITASITALoading...'s network of ground stations has developed steadily since 1984, and currently includes more than 1,100 stations in more than 160 countries. As the air transport communications specialist, SITASITALoading... facilitates the exchange of more than one million ACARS messages per day and supports over 180 contracted customer airlines with more than 10,500 individual aircraft in routine airline operation.

Air ArabiaAir ArabiaLoading..., which posted a net profit of AED 425 million in 2009, has been named "Low-Cost Carrier of the Year" by the Centre for Asia Pacific Aviation (CAPA) at the Aviation Outlook Asia 2009 congress in Beijing and also at the Doha Aviation Summit 2009. The airline was also ranked the world's number one LCC for 2009 in the Top Performing Companies (TPC) study by Aviation Week.

-Ends-

About SITASITALoading...
SITASITALoading... is the world's leading specialist in air transport communications and IT solutions. SITASITALoading... delivers and manages business solutions for airline, airport, GDS, government and other customers over the world's most extensive network, which forms the communications backbone of the global air transport industry.

SITASITALoading...'s portfolio includes managed global communications, infrastructure and outsourcing services, as well as services for airline commercial management and passenger operations, flight operations, aircraft operations and air-to-ground communications, airport management and operations, baggage operations, transportation security and border management, cargo operations and more. With a customer service team of over 1,600 staff around the world, SITASITALoading... invests significantly in achieving best-in-class customer service, providing integrated local and global support for both its communications and IT application services.

SITASITALoading... has two main subsidiaries: OnAir, which is the leading provider of in-flight connectivity, and CHAMP Cargosystems, the world's only IT company dedicated solely to air cargo. SITASITALoading... also operates two joint ventures providing services to the air transport community: Aviareto for aircraft asset management and CertiPath for secure electronic identity management.

SITASITALoading... is one of the world's most international companies. Its global reach is based on local presence, with services for around 550 air transport industry members and 3,200 customers in over 200 countries and territories. In 2009, the company celebrates 60 years in business. Set up in 1949 with 11 member airlines, SITASITALoading... today employs people of more than 140 nationalities, speaking over 70 different languages. SITASITALoading... had consolidated revenues of over US$1.47 billion (€1.13 billion) in 2008.

For further information go to www.sita.aero

About Air Arabia:
Air ArabiaAir ArabiaLoading... (PJSC), listed on the Dubai Financial Market, is the Middle East and North Africa's leading low-cost carrier (LCC). Air ArabiaAir ArabiaLoading... commenced operations in October 2003 and currently operates a total fleet of 21 new Airbus A320 aircraft, serving 59 destinations from two hubs in the UAE and Morocco.

Air ArabiaAir ArabiaLoading... is an award-winning airline that focuses on offering comfort, reliability and value-for-money air travel. For further information, please visit: www.airarabia.com

© Press Release 2010

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