| 14 Mar 2010 |
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du salutes 1st batch of retirees
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Company reaffirms importance of human capital as a major ingredient to its success
Dubai, UAE, 14 March 2010: dudu
recently organised a commemorative ceremony to honour its first batch of eight retirees, who completed a rich legacy of life-long, dutiful contribution to the UAE and also played a pivotal role in dudu's success story. dudu CEO Osman Sultan thanked the retirees for their invaluable contribution to the UAE and expressed the vital role each individual had played in dudu's growth and success before personally wishing them the best for the future.
Among the group of eight retirees were 2 former dudu Samacom (broadcast services) engineers including Telekuntla Ramulu, who worked earlier at Dubai Radio & Television for 26 years and Syed Jaffer Shoaib, who also worked as an engineer at Dubai Radio & Television for 27 years. Shoaib was part of the initial team that set up the station and fondly remembers shaking hands with the former ruler of Dubai, Sheikh Rashid himself, at the inauguration of Dubai TV, after which he went on to work for TECOM before dudu was formed. Both Shoaib and Ramulu began working for the company when it first launched in 2006.
"It has been an invaluable experience helping set up and develop such a fast-growing and innovative company, which has changed the face of telecommunications in the UAE. The success that dudu has enjoyed during its short history has been phenomenal and it really is an honour to have been part of that," commented Ramulu.
"Coming over from TECOM, I was there when dudu
was set up from the very beginning. Some of us who have been with dudu from its earliest stages have helped nurture the young company and witnessed it flourish into the success it is today. So we leave it now in the hands of current and future generations to drive dudu on to continued success and prosperity," said Syed Jaffer Shoaib, former dudu satellite engineer.Osman Sultan, CEO dudu commented: "It gives us immense pride to have these eight distinguished gentlemen among us who have contributed a significant part of their lives to the development of the UAE. We feel honoured that they chose dudu toward the end of their careers. Experience has no substitute and it is due to the contribution made by such individuals that dudu enjoys the phenomenal success that it has today."
"As the organisation grows and takes on the challenges of an ever-changing marketplace, one thing will remain steadfast - that we are a people's company and that people remain the core to the way we do our business. With these values firmly in place, we are sure to accomplish greater heights in the years to come," added Osman.
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About du
dudu, the integrated telecom service provider in the UAE, launched mobile telecommunication services in February 2007 across the UAE, in addition to internet and pay TV services that dudu provides in some of the free zones of Dubai. Call Select, dudu's nationwide fixed line services for voice telephony, was launched in July 2007. By the end of 2008, over 3 million people in the UAE chose to become dudu customers.
Among dudu's many firsts is its historic Number Booking Campaign for both individuals and business, Pay by the Second billing system, Mobile TV, Mobile Payments, first of its kind 'WoW' recharge card (which offers customers the choice between more credit, more time and now 'more international' recharge option with additional credit on international calls) and Self Care.
business offers include Closed Business User Group and preferred International Destinations. dudu Broadcast Services division brings scalable media technology platforms and telecommunication solutions to the broadcast community through its world class teleport (Samacom) and Master Control Room (MCR) facilities. dudu products and services for consumers and business are available through dudu's retail network, currently numbering 33 dudu shops located in strategic locations across the UAE, more than 3000 authorized dealers Or through dudu e-shop, accessible at http://www.dudu.ae/en/where-to-buy/eshop.html. dudu shops are a one stop shop for mobile service, carrier select and the payment of the service bills.
dudu is 39.5 percent owned by the UAE Federal Government, 19.75 percent by Mubadala Development Company, 19.5 percent by Emirates Communications & Technology Company LLC and the remaining stake by public shareholders. It is listed on the Dubai Financial Market (DFM) and trades under the name dudu.
Awards to date
• dudu presented with an award for Best Middle Eastern Local Currency Deal 2008 by UK's EuroWeek
• dudu won two prestigious awards at UAE Web Awards 2008. dudu e-shop portal won the best strategic online portal award in the e-commerce category and dudu media club website won the bronze award in the media and press category.
• dudu corporate brand launch campaign awarded a Cristal MENA award in 2008
• dudu declared 'Best Brand' at Telecoms World Awards Middle East 2007 for innovative branding and outstanding brand success
• Second place in the New Brand Launch category at the GMR Effectiveness in Marketing Awards 2007
• Silver Award for the best website in the ICT category at the UAE Web Awards 2007
• dudu WoW TV Commercial awarded amongst the best 50 TV commercials in mobile telecom category in the world for 2007
For further information, please contact:
Saugat Chatterjee
Public Relations Manager, Channels Communications
Brand & Communications
du
Mobile: +971 55 9367045
Email: saugat.chatterjee@dudu.ae
Mayssam Hamadeh
Manning, Selvage & Lee
Tel: +971 4 3676 324
Mobile: +971 55 495 6484
Fax: +971 4 367 2615
Email: mayssam.hamadeh@dubai.mslpr.com
© Press Release 2010
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