| 14 Mar 2010 |
|
du brings first of its kind Business Plan offering up to 69% savings on international calls across fixed and mobile
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One rate at all times
One flat rate across fixed and mobile
One flat rate to all major international destinations
Savings of up to 69% on international calls
As low as AED 1 per minute at all times on international calls
Power bill - built in reporting and analysis tool
is today offering its business customers across the UAE better value, convenience and increased flexibility than ever before through its new Business "Premier-Call Select DUO" plan, offering significant calling benefits across fixed and mobile calls. The service offers big savings on international and national calls, including calls to 25 top international destinations for as little as AED 1 per minute. "This recent initiative is in line with dudu's commitment to delivering value through innovation. The Premier Call Select DUO plan provides our business customers with guaranteed cost savings, and also offers them the flexibility and convenience of being able to enjoy the service from any fixed landline, as well as from their business mobile. In addition, the 25 top international calling destinations, offered for as little as AED 1 per minute, account for 95 per cent of all international traffic from the UAE," commented Farid Faraidooni, Chief Commercial Officer, dudu.
dudu's mobile Premier Plan offers freedom, value, flexibility and control, including discounted calls within your business, flat rates on national and international calls, the convenience of an in-built power bill analysis tool and Pay by the Second® billing.
This first of its kind Premier-Call Select DUO plan will provide enterprises in the UAE with the added flexibility and convenience of benefiting from the competitive business plan from any fixed landline via call select business services.
"We are providing business customers with convenience and flexibility like never before, offering a flat international calling rate at all times of the day, therefore doing away with the hassle and constraints of peak and off-peak times and making calling simple and cost-efficient 24 hours a day," concluded Faraidooni.
dudu's top 25 international calling destinations include Bahrain, Qatar, Oman, Kuwait, Saudi Arabia, Iran, Lebanon, Jordan, Syria, Egypt, UK, France, Germany Switzerland, Finland, Netherlands, China, India, Japan, Pakistan, Australia, Philippines, Singapore, South Africa and USA.
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About du
dudu, the integrated telecom service provider in the UAE, launched mobile telecommunication services in February 2007 across the UAE, in addition to internet and pay TV services that dudu provides in some of the free zones of Dubai. Call Select, dudu's nationwide fixed line services for voice telephony, was launched in July 2007. By the end of 2008, over 3 million people in the UAE chose to become dudu customers.
Among dudu's many firsts is its historic Number Booking Campaign for both individuals and business, Pay by the Second billing system, Mobile TV, Mobile Payments, first of its kind 'WoW' recharge card (which offers customers the choice between more credit, more time and now 'more international' recharge option with additional credit on international calls) and Self Care.
For business customers, dudu business offers include Closed Business User Group and preferred International Destinations. dudu Broadcast Services division brings scalable media technology platforms and telecommunication solutions to the broadcast community through its world class teleport (Samacom) and Master Control Room (MCR) facilities.
dudu products and services for consumers and business are available through dudu's retail network, currently numbering 33 dudu shops located in strategic locations across the UAE, more than 3000 authorized dealers Or through dudu e-shop, accessible at http://www.dudu.ae/en/where-to-buy/eshop.html. dudu shops are a one stop shop for mobile service, carrier select and the payment of the service bills.
dudu is 39.5 percent owned by the UAE Federal Government, 19.75 percent by Mubadala Development Company, 19.5 percent by Emirates Communications & Technology Company LLC and the remaining stake by public shareholders. It is listed on the Dubai Financial Market (DFM) and trades under the name dudu.
Awards to date
• dudu presented with an award for Best Middle Eastern Local Currency Deal 2008 by UK's EuroWeek
• dudu won two prestigious awards at UAE Web Awards 2008. dudu e-shop portal won the best strategic online portal award in the e-commerce category and dudu media club website won the bronze award in the media and press category.
• dudu corporate brand launch campaign awarded a Cristal MENA award in 2008
• dudu declared 'Best Brand' at Telecoms World Awards Middle East 2007 for innovative branding and outstanding brand success
• Second place in the New Brand Launch category at the GMR Effectiveness in Marketing Awards 2007
• Silver Award for the best website in the ICT category at the UAE Web Awards 2007
• dudu WoW TV Commercial awarded amongst the best 50 TV commercials in mobile telecom category in the world for 2007
For further information, please contact:
Saugat Chatterjee
Public Relations Manager, Channels Communications
Brand & Communications
du
Mobile: +971 55 9367045
Email: saugat.chatterjee@dudu.ae
Mayssam Hamadeh
Manning, Selvage & Lee
Tel: +971 4 3676 324
Mobile: +971 55 495 6484
Fax: +971 4 367 2615
Email: mayssam.hamadeh@dubai.mslpr.com
© Press Release 2010
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