RTA kicks off GCC Traffic Week's events

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The program comprises 22 events 45% of which are youth-oriented
Roads & Transport AuthorityRoads & Transport Authority - Nashwan Atta'ee: Roads & Transport Authority (RTA)Roads & Transport Authority (RTA) starts off today the events of the 26^th GCC Traffic Week (14 - 19 March) in Dubai, featuring a program comprising more than 22 diverse events to be held at different parts of Dubai Emirate.

Engineer Maitha bin Udai, CEO of RTARTA Traffic & Roads Agency, stated that RTARTA was keen on taking part in the GCC Traffic Week; which is held annually across GCC states, through rolling out a series of distinctive events & activities with the aim of boosting the traffic awareness, and raising the level of traffic culture & safety of all segments of the community, including drivers and road users. During the events, RTARTA will also stress the importance of providing road safety elements through reminding drivers of the importance of complying with traffic rules as a means of minimizing crashes involving extensive human and material losses.

"GCC Traffic Week's slogan this year "Beware of Other People's Mistakes" draws the attention of the public to the fact that the driver is most influential factor responsible for crashes within the traffic triangle (Driver, Vehicle and Road). Last year mistakes caused by 194 drivers resulted in 225 mortalities, and in the preceding year mistakes of 258 drivers were responsible for the death of 294 persons.

"Over the past period traffic awareness and safety experts of the Agency were heavily engaged in identifying key drivers' mistakes triggering fatalities and serious injuries, and worked out equivalent smart options to enable drivers, or other road users, apply them to avoid other people's mistakes. Events supervisors at the Traffic Week will attend to communicating those concepts to the public through lectures, workshops, or printed material explaining other people's mistakes and how to avoid them.

"Traffic awareness programs at universities account for 45% of RTARTA events program set for the Week, comprising educative lectures on how to avoid other people's mistakes, practical demonstration of the importance of safety belt, the importance of child seat in the vehicle, and opening registration of members in "Traffic Awareness Ambassadors" program; an educative year-round program run by the RTARTA targeting university students.

RTARTA

"RTARTA had long ago prepared for this annual event such that it will come up with an excellent participation measuring up to the ambition of brining about a positive impact on road users through a series of events and programs prepared by Traffic Awareness Section at Traffic Dep't including a number of key events targeting all age groups.

"Traffic & Roads Agency is keen on involving the largest possible number of participants from public & private entities, academic institutions, and civil organizations in the events of the Traffic Week through coordination with the concerned bodies or sending invitations for participation and contribution to the events. The Agency is viewing the Traffic Week as an important event for mobilizing all potentials to enlighten road users on the risks of crashes and the possibility of avoiding them, and accordingly minimize fatalities, injuries and all sorts of losses in keeping with RTARTA vision of providing "Safe and Smooth Transport for All" said engineer Maitha.

She called upon drivers, road users and the public to cooperate with the RTARTA in making the events of the Traffic Week a success. She stressed the importance of making concerted efforts involving all parties in such events in order to minimize human and material losses on roads triggered by traffic violations and crashes.

-Ends-

© Press Release 2010