| 07 Mar 2010 |
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Tetra Pak Arabia and Emirates Environmental Group join hands to preserve nature
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7th March 2010: Emirates Environmental Group (EEG) in partnership with Tetra Pak ArabiaTetra Pak Arabia
, the world's largest food processing and packaging company, is launching a carton collection and recycling awareness drive amongst school children in Dubai, UAE.Aimed at educating children on the benefits of recycling, the campaign highlights the importance of protecting the environment through every day actions such as proper disposal of consumed milk or juice Tetra Pak beverage cartons.
Commenting on the initiative, Mohammed Angawi, Environment Manager, Tetra Pak ArabiaTetra Pak Arabia, said, "We are pleased to partner with EEG to raise environment awareness amongst children and to do our part in educating them to become responsible members of society. In line with our motto, 'PROTECTS WHATS GOOD', we are committed to protecting the environment and this initiative is a step forward in that direction."
Habiba Al Marashi, Chairperson EEG, said, "EEG is strongly committed to the protection and preservation of our environment, which is why we've created this initiative with Tetra Pak ArabiaTetra Pak Arabia for students to understand the environmental benefits of recycling Tetra Pak carton packages."
Starting March, Tetra Pak ArabiaTetra Pak Arabia
and EEG will place specially created waste bins across selected schools. The waste will be regularly collected by EEG and then recycled by Union Paper MillsUnion Paper Mills in Dubai. Not only will this initiative help spread environmental awareness; it will also reward the school with the highest collection of carton packages on World Environment Day next year. Specially organised awareness sessions will be carried out with school teachers to educate them on the programme and to impart this to the participating students. Each participating school is a winner in bringing about positive change and will receive a certificate of appreciation from both parties as well as exciting prizes for the top three schools.
EEG has been working towards environmental preservation since its inception in 1991. The group has always strived hard to inculcate environmental consciousness among the youth of UAE through its educational and recycling programmes.
Similarly, Tetra Pak has always played an active role in the community. Recent awareness drives include osteoporosis seminars in schools and World Milk Days in the UAE, KSA, Kuwait, Bahrain and Yemen.
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ABOUT TETRA PAK
Tetra Pak is the world's leading food processing and packaging solutions company. Working closely with our customers and suppliers, we provide safe, innovative and environmentally sound products that each day meet the needs of hundreds of millions of people around the world. With over 20,000 employees and operations in more than 150 countries, we believe in responsible industry leadership and a sustainable approach to business. Our motto, "PROTECTS WHAT'S GOOD,"™ reflects our vision to make food safe and available, everywhere.
ABOUT EEG
The Emirates Environmental Group (EEG) is a professional working group devoted to protecting the environment through means of education, action programs and community involvement. Established in 1991, EEG is actively encouraged and supported by concerned local and federal government agencies. It is the first environmental NGO in the world to be ISO 14001 certified and the only organization of its kind in the UAE with accredited status to the United Nations Convention to Combat Desertification (UNCCD) and the United Nations Environmental Program (UNEP)'s Governing Council. It is a member of the International Union for Conservation of Nature (IUCN) and also a member of the UN Global Compact (UNGC) as well as a focal point for the UN Global Compact for the GCC States.
EEG is open to men and women of all nationalities, as well as to public and private organizations, academic establishments and international institutions
More information about EEG is available at www.eeg-uae.org
For more information please contact:
Emirates Environmental group
Tel; 04 3448622
Fax: 04 3448677
Email: eeg@eim.ae
Valerie D'Souza
Weber Shandwick MENA
Email: valerie.dsouza@ws-mena.com
Summera Zaheer
Weber Shandwick MENA
Tel: 04 3210077
Email: summera.zaheer@ws-mena.com
© Press Release 2010
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