| 07 Mar 2010 |
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Sorouh announces the best deal under the Sun
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Why Rent? campaign, aimed at all nationalities, offers best mortgage rate in Abu Dhabi
Abu Dhabi: Abu Dhabi residents awoke this morning to a new Sun in the East as Sorouh Real Estate PJSCSorouh Real Estate PJSC
, one of the leading real estate developers in the UAE, officially launches its exclusive, limited offer on Sun Tower on Al Reem Island.SorouhSorouh's Why Rent? promotion offers the best mortgage rate in Abu Dhabi to purchasers of any nationality who wish to buy a spacious apartment or penthouse in Sun Tower, part of SorouhSorouh's prestigious Shams Abu Dhabi development on Al Reem Island.
SorouhSorouh's Why Rent? campaign, in conjunction with Abu Dhabi Finance, offers an unparalleled two-year fixed mortgage rate of 4.99%, which is approximately 40% below prevailing market offers. Abu Dhabi Finance will provide up to 85% financing on properties, allowing people who have rented their entire lives in Abu Dhabi to own a home in the capital for the first time from as little as AED 6,500 per month.
The pre-launch of the new sales offer received a strong response from over 100 interested buyers, endorsing both the quality of the property product on offer by SorouhSorouh, and the exceptional financing package it has arranged for customers.
Simon Cunningham, Chief Sales & Marketing Officer, SorouhSorouh
, said: "We are thrilled to provide Abu Dhabi residents with this exceptional financing offer, which is entirely in keeping with the magnificence of SorouhSorouh's development. Both the property and the mortgage rate offer excellent value, especially to Abu Dhabi's long-term renters. Shams Abu Dhabi's investment zone status means that owning a magnificent home in the city is now a dream come true for everyone, regardless of nationality."
The 65-storey Sun Tower, and its sister development, Sky Tower, are the tallest buildings on Al Reem Island, and the cornerstone of SorouhSorouh
's landmark Shams Abu Dhabi development on the island. The one, two, three, and four-bedroom units available for sale come in various floor plans and sizes, all with quality finishes and excellent amenities including a shopping mall, private gym and spa, tennis courts, childcare facilities and more. In addition, owners in Sun and Sky will boast the best views available anywhere in the city, with breathtaking panoramic vistas across land and sea.SorouhSorouh's reputation for innovative branding has been further endorsed with the launch of the Why Rent? offer being promoted by one of the largest branding exercises ever undertaken in Abu Dhabi. Both Sun and Sky Tower will be home to the five-storey high SorouhSorouh name, which is in the process of being temporarily attached to both buildings. Until the official handover of the towers to owners in mid-2010, the SorouhSorouh name will be visible from 360 degrees in Abu Dhabi, and from more than 20kms away on a clear day, reinforcing the magnitude of the new offer.
SorouhSorouh's Sun and Sky Towers have been specifically designed to play an important role in the continued growth of Abu Dhabi, in line with the Government's Plan Abu Dhabi 2030 strategy. The luxurious development is close to the city centre, and adjacent to the new financial district on Al Sowwah Island. The surrounding area includes numerous facilities such as the newly opened Sorbonne University in Al Reem Island and the highly regarded Cleveland Clinic on Al Sowwah Island, all of which are accessible using newly constructed major infrastructure.
SorouhSorouh's Why Rent? sales promotion for Sun Tower is being supported by the relocation of the entire marketing and sales operation to Shams Abu Dhabi, including Customer Service and Customer Finance, in order to provide customers with the best service. The new office will open shortly to customers.
has accomplished another milestone, by becoming the first developer in Abu Dhabi to launch a dedicated sales website. The website, http://property.sorouh.com, includes live data on available properties in SorouhSorouh's developments, starting with Sun and Sky. Customers using the website can research the type of property they want, its floor plan, price, availability and other important information, before going to the sales center to discuss details and to complete paper work.The website ensures greater convenience and transparency for potential buyers, who will be able to see all available units in real time. Once buyers have made their selection, SorouhSorouh's sales team will respond rapidly, while also ensuring excellent customer service via a system that tracks and monitors all online enquiries.
Mr Cunningham said:
"The new sales portal will provide customers with easy accessible information and brings a new level of transparency to the property market in Abu Dhabi. Finding correct, updated information on availability and prices has not been easy in the past. The new website expands our customer service and allows us to evaluate and further improve our customer relations."
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About Sun & Sky Towers
The 74-storey mixed-use Sky Tower and the 65-storey, exclusively residential Sun Tower are two of the eight towers comprising the Gate District at the entrance to Shams Abu Dhabi, with a stunning presence on Abu Dhabi's Al Reem Island's skyline. The Sun & Sky Towers, with its breathtaking panoramic views across the Arabian Gulf and Abu Dhabi island, has been designed to meet the demands of the modern day Abu Dhabi lifestyle. Residential and commercial tenants will enjoy sumptuous sports and leisure facilities as well as access to a dedicated onsite shopping mall housing 13,400sq metres of retail space.
Split over two levels, the retail space will include an upscale supermarket chain, 70 premium retail brands covering a mix of fashion boutiques, restaurants, convenience stores and services, including approximately 500 car parking spaces for the retail space alone. To date, 60% of the retail space has been signed.
About Shams Abu Dhabi
SorouhSorouh Real Estate's landmark development, Shams Abu Dhabi, is an AED 25 billion project on Al Reem Island, nestled between the landmarks of Saadiyat Island, Abu Dhabi Island, Yas Island and moments away from Al Sowwah Island, the future financial center of the capital. This new contemporary core of Abu Dhabi radiates city living and will be central to a multitude of lifestyles offering distinct and vibrant neighborhoods, residential towers and accessible retail spaces as well as being close to offerings such as the Cleveland Clinic. Home to 45,000 residents, Shams Abu Dhabi will be a new self-sustaining city designed around soothing canals and relaxing parks integrating world-class master planning practices and extending the lush green of Abu Dhabi's landscape. Featured within Shams Abu Dhabi are several unique projects including Central Park, the Gate District, Sky Tower, Sun Tower and The Marina.
Located a few hundred metres northeast of Abu Dhabi, Shams Abu Dhabi offers spectacular views of the Arabian Gulf and Abu Dhabi city, with a mangrove forest to the west and expanses of beautiful turquoise water to the east. Shams Abu Dhabi will be easily accessible via several bridges and promises to become a significant leisure and business destination for Abu Dhabi's cosmopolitan population. At the entrance of SHAMS Abu Dhabi SorouhSorouh is developing the flagship of the Island - Shams Gate with Sun & Sky Towers, the iconic tallest towers of Abu Dhabi ready to be delivered by mid 2010.
About SorouhSorouh Real Estate PJSC
Established in June 2005, Sorouh Real Estate PJSCSorouh Real Estate PJSC is one of the UAE's largest property development companies, with more than AED 70 billion worth of projects in planning and under development. SorouhSorouh, which is listed on the Abu Dhabi Securities Exchange (SOROUH), had as of 31 December 2009, net assets of AED 6.1 billion. SorouhSorouh works in closely with the Abu Dhabi Government and its Plan Abu Dhabi 2030, and is involved in some of the UAE's most important developments. These developments include:
• Shams Abu Dhabi - located on Al Reem Island, this new development, which has investment zone status, is adjacent to the new Central Business District on Al Sowwah Island. Shams features unique projects like the Gate District, and the Sky and Sun Towers
• alghadeer - a mixed-use community located between Abu Dhabi and Dubai. It is part of Seih Sdeirah, the largest development with investment zone status in the UAE
• Lulu Island - the premier 3.3 million sqm development with investment zone status, only 500 metres off the coast of Abu Dhabi city
Further information is available at: www.sorouh.com
Enquiries:
Brunswick
Teresa Wincrantz
+971 4 365 8260
© Press Release 2010
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