| 06 Mar 2010 |
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Middlesex University Dubai partners with the Middle-East's largest Advertising Agency - Fortune Promoseven
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MA Marketing Communications students' fortune to shine
A recent partnership between London's leading postgraduate university, Middlesex University and the region's foremost Advertising Agency, Fortune PromosevenFortune Promoseven
, is set to offer excellent professional development and networking opportunities for students of the university's Master of Arts (MA) Marketing Communications programme. Under the agreement, a full scholarship will be offered to one student selected by an expert panel at Fortune PromosevenFortune Promoseven. The scholarship will cover 100% of the student's tuition fees for the MA in Marketing Communications. Middlesex University students will benefit from discussions, guest lecturers and industry workshops with leading professionals and industry experts from the Fortune PromosevenFortune Promoseven network. Students of the MA Marketing Communications programme will also receive opportunities to expand their real-life exposure to the exciting industry of advertising through much-coveted internships at the Agency itself.
The MA Marketing Communication at Middlesex combines marketing strategy and the powerful tools of integrated marketing communications to support entry into, or progress in, a marketing career. The course covers the key subjects related to marketing communications as a strategic marketing tool, including an analysis of the core components of marketing communications, such as advertising, public relations and sales promotions.
Upon signing the agreement, Kamil Najjar, Chief Executive Officer at Fortune PromosevenFortune Promoseven
said: "At PromosevenPromoseven and the rest of MCN's offices, we recognize the importance of developing young talent in the exciting field of Marketing and Communications. This agreement will be a door-opener for young talent, and we hope to motivate them to take on new adventures, share ideas and bring new perspectives to the table. Effective and innovative communications is vital in a changing world like ours; we're proud to be spearheading an initiative that will help spread great ideas globally."Dr. Cedwyn Fernandes, Programme Coordinator at Middlesex University Dubai said: "This agreement provides our students access to some of the best industry professionals within Fortune PromosevenFortune Promoseven, and they're greatly looking forward to the practical knowledge they'll receive, which will complement what they're already learning at Middlesex."
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About Fortune PromosevenFortune Promoseven:
Fortune PromosevenFortune Promoseven Dubai is one of the largest advertising agencies in the region and has 17 offices across 15 countries in the Middle East and North Africa (MENA) region. It is the largest regional advertising network by far and is affiliated with McCann Worldgroup. PromosevenPromoseven agencies are experts in 'Creating Demand' by creating and developing, and then executing well strategized creative solutions that create impact on behalf of brands. PromosevenPromoseven aims to deliver effective and exciting advertising communications solutions that put the brand and product top-of-mind. PromosevenPromoseven's teams of professionals consist of the best marketing and advertising talent from across the world. They work in interdependent teams consisting of Strategic Planning, Creative, Pre-Press and Production for Studio services.
About Middlesex University, Dubai:
The Dubai campus of Middlesex University London, which opened in January 2005, has more than 1,300 students from over 83 nationalities and offers 29 undergraduate and postgraduate programmes in a wide variety of subject areas. The origins of Middlesex University in London date back to 1878 and it is one of only a handful of UK universities to have been awarded three Queen's anniversary prizes. In 2007, Middlesex was ranked third in London for Teaching and Learning (HEFCE) and the 2008 Research Assessment Exercise (RAE) rated research at Middlesex as 'Top 10 among new UK universities'. In 2009, the university received again the highest possible rating for its quality as assessed by the UK's Quality Assurance Agency (QAA). Furthermore, all programmes are approved by the Dubai Knowledge and Human Development Authority.
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