| 06 Mar 2010 |
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SCTDA sets up workshop for Sharjah ITB delegation
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In preparation for the International Tourism Bourse Berlin
Sharjah - 06 March 2010: The Sharjah Commerce and Tourism Development AuthoritySharjah Commerce and Tourism Development Authority
(SCTDASCTDA) has set up a workshop for the delegation who will be attending the International Tourism Bourse (ITB), taking place in Germany from 10 - 14 March 2010, to discuss all the details concerning the event.H.E. Mohamed A. Al Noman, SCTDASCTDA Director General, stressed the importance of events such as the ITB Berlin and related activities - including workshops and seminars - in highlighting tourism diversity and strengthening business relations with potential authorities in the tourism industry, and noted that the ITB has become one of the most important international tourism and economic events in the world.
"This year's ITB is expected to witness a diversification regarding the number of participants and tourism destinations," says Al Noman. "As such, the event will provide us with an important promotional stage and a window of opportunity to market a wide array of tourism packages that will bring out Sharjah's distinctive international tourism status."
Spearheaded by Sheikh Sultan bin Ahmed Al Qassimi, SCTDASCTDA Chairman, the delegation representing Sharjah at the event will include members from 14 establishments from both the government and private sectors, including representatives from the SCTDASCTDA, Al Qasba, Sharjah Museums Department, Sharjah International Airport Authority, Sharjah National Hotels (Marbella Resort, Holiday International Hotel, Oceanic Resort), Radisson Blu Hotel and Resort, Sharjah Grand Hotel, Al Loulou'a Beach Resort, Coral Beach Resort, Golden Tulip Hotel, Orient Tours and Ilaf Tours.
Members of the delegation expressed their commitment to portraying a bright picture of Sharjah at the ITB Berlin, which is one of the biggest exhibitions concerned with the tourism industry globally, and which gathers a host of tourism experts - and more than 10,000 participants - from all over the world each year. They also praised the SCTDASCTDA
for providing all the necessary facilities to make Sharjah's participation at the event a success, stating that the emirate's tourism sector will resultantly reap the benefits.A detailed description of the Sharjah stand, which will be beautifully designed to reflect the emirate's tourism, cultural and historical identity over an area of 303 sq. meters, and which will feature activities such as Emirati folklore shows, henna drawing and genuine Arab hospitality, was reviewed in detail by the SCTDASCTDA's Oversees Promotion Department.
The SCTDASCTDA
's participation in the exhibition is in line with Sharjah's strategies to promote tourism around the world, to put Sharjah in the lead in terms of global tourism and to promote the tourism sector in the emirate, which attracts more and more tourists each year due to its distinguished tourism aspects.This year's ITB comes in the wake of the economic crisis that took the world by storm, and as such will provide the perfect setting to identify new trends and concepts, establish cooperation efforts and strengthen commercial and tourism relations.
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About SCTDASCTDA:
The Sharjah Commerce & Tourism Development AuthoritySharjah Commerce & Tourism Development Authority (SCTDASCTDA) was established as a public authority, with a corporate body and independent budget, finance and administration systems. Its main objective is to promote the Emirate of Sharjah and to develop its commerce and tourism. SCTDASCTDA conducts economic and social studies, marketing and promotion, and field studies and surveys, with the aim of augmenting the strength of the emirate.
agenda. The authority tries to introduce the Emirate of Sharjah through participating in international events and activities. This indeed gives the emirate remarkable international exposure in international markets. SCTDASCTDA works hard at attracting more international events to keep the Emirate of Sharjah under spotlights and will continue with existing activities that have previously shown results, such as ATM and F1.
For further information, please contact:
Sharjah Commerce & Tourism Development Authority
Media Department
Tel: 00971 6 5566777
Fax: 00971 6 5563000
Maryam Keblawi
SAHARA Communications
Tel: +971 4 3298996
Fax: +971 4 3298995
Cell: +971 50 4779923
E-mail: maryam@saharagcc.com
www.saharagcc.com
© Press Release 2010
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