01 Mar 2010 Press Release
 

Go green, go online; Etisalat launches Pay and Win campaign

Khalifa Al Shamsi.
Khalifa Al Shamsi.
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EtisalatEtisalatLoading...'s initiative to reduce carbon footprint by encouraging customers to pay bills and recharge Wasel account online

100 iPhone devices to reward online Pay and Win campaign participation

10% bonus talk time for Wasel recharge online

'Paperless' online billing system to reduce paper waste and transportation costs in future


Abu Dhabi, 1 March 2010: In line with its environmental objectives, EtisalatEtisalatLoading... launches yet another environment-friendly solution, 'Pay and Win', to reduce its carbon footprint by encouraging customers to use the electronic channels for viewing and paying their bills. The online services which allow both individual and business customers for bill payment toward Fixed and Mobile phones, Internet services and E-Vision, also lets them conveniently recharge and renew their Wasel accounts online. In order to motivate customers into this desired action, EtisalatEtisalatLoading... has announced electronic draws for 100 iPhone 3G devices to be rewarded to participants in the campaign starting now till 28th April 2010.

The initiative aims to create awareness towards an important social element as online transactions minimize the use of paper and transport costs for the customers which in turn has important implications for the nation's environment. All of EtisalatEtisalatLoading...'s customers can now use an alternative method which is easy, fast, cost effective and environment friendly.

Customers can participate in this campaign by simply registering and using EtisalatEtisalatLoading... online services on www.etisalat.ae/online. They will then be eligible to enter the draw for iPhone devices upon conducting an online transaction, either through the EtisalatEtisalatLoading... website or via mobile payments.

EtisalatEtisalatLoading...'s online channel offers several services that eliminate the need to visit EtisalatEtisalatLoading... branches. These include bill payment facilities and mobile credit recharge and renew for the following:

  • Postpaid mobile GSM
  • Prepaid mobile Wasel renew and recharge and 'AHLAN'
  • Fixed Landline
  • Internet (Al Shamil, Dial up and Business one)
  • Webfax
  • eVision

These online services are designed to be a virtual branch where, with just a few clicks away, customers can avail of multiple services from their homes, offices or when they're on the move.

On the occasion, Khalifa Al Shamsi, Senior Vice President of Marketing at EtisalatEtisalatLoading..., said: "We launched this campaign to encourage our customers to consciously participate in an environment related effort in any way possible, to ensure a greener world for our future generations. It is ultimately the responsibility of every individual and organization to consider the environmental impact of their actions and EtisalatEtisalatLoading...'s activation of its online 'paperless' billing is aimed to gradually eliminate paper waste and also reduce transportation costs."

EtisalatEtisalatLoading... already offers additional 10% free credit instantly to customers' advantage when they recharge their Wasel prepaid accounts online with their credit cards. Al Shamsi added: "For Wasel prepaid service, EtisalatEtisalatLoading... also offers online payment and e-voucher as an eco-friendly alternative to traditional recharge cards."

On a larger scale, in relation to EtisalatEtisalatLoading...'s new FTTH infrastructure, as per the result of a UAE based study on the efficacy of FTTH infrastructure, the amount of carbon dioxide produced by traditional cables could be cut by approx 85% and that the energy required by this advanced network could be slashed by up to 73%.

In addition to transaction services that EtisalatEtisalatLoading... offers on its online web page, EtisalatEtisalatLoading... customers can conveniently enjoy mobile pay services allowing customers to pay their EtisalatEtisalatLoading... bills or recharge their Wasel accounts using their handsets, when needed, by dialing *123#(phonenumber). They can also activate the online auto pay service to pay their bills or recharge Wasel accounts at regular intervals, without their involvement.

Al Shamsi concluded, "EtisalatEtisalatLoading...'s online services are extremely reliable and secure as they are protected by 3-D Secure system for online payments, developed by world-renowned companies, Visa and Mastercard."

-Ends-

Press release issued by - EtisalatEtisalatLoading...

For further media information, please contact:
Mohammad Okour
Mobile: +97150 8815000
m.okour@asdaa.com
www.etisalat.ae

© Press Release 2010

from ASDA'A Public Relations
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