| 28 Feb 2010 |
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Malaysian franchise systems aim to raise the stakes in the Gulf
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Leading food & beverage, education, optical and fashion accessories franchises set to attend the Malaysia Services Exhibition 2010
Dubai, UAE: Malaysian franchise systems, fast expanding their footprint into major consumer markets worldwide, are sensing further opportunities in the rising brand consciousness among the multinational Gulf communities.
One of the first Asian economies to have successfully adapted to globalisation and diversified its economy to varied goods and services, Malaysia is home to nearly 400 franchise systems today, of which 262 are home-grown and the rest, foreign.
The strongest of these brands will be showcased at the third Malaysia Services Exhibition (MSE 2010) to be held at the Dubai International Conventions & Exhibitions Centre, from the 13th to the 15th of April 2010.
The exhibition will allow Malaysian franchises to explore and forge partnerships in the vast West Asian market, for which Dubai is the prime hub for networking and sourcing, according to the Malaysia External Trade Development Corporation (MATRADE), the organisers of the annual event.
"Malaysian services have some inherent attributes. One, we develop them to be globally competitive. Secondly, our services are already globally acknowledged, and thirdly, they represent the reputed Malaysian customer service," said Dato Dzulkifli Mahmud, Senior Trade Commissioner and Trade Consul of Malaysia in Dubai.
Malaysian franchises with established international operations include education, fashion, footwear, accessories, food and beverages, hotels, eye care, beauty and healthcare and travel services.
Leading Malaysian franchises such as Nelson's, Daily Fresh Food, Marry Brown Fried Chicken, Kenny Roger's Roaster, Bonia, Clara Network, D'Tandoor, Smart Reader, Juke Box and World of Feng Shui are already present in the GCC.
"Malaysia is one of the foremost trading partners for West Asia. For example, our trade with the UAE, our No:1 trading partner in this region stood at AED16.5 billion during the first 11 months of 2009. Malaysian franchises will be an effective channel for introducing our business standards and values to the West Asian markets where the retail industry retains huge growth potential," Dato Dzulkifli added.
MSE 2010 will showcase the world-class capabilities of Malaysian companies specialising in eight service clusters - Professional Services; Oil & Gas; Construction; Information & Communications Technology (ICT); Healthcare; Franchising; Education & Specialised Training, and Financial Services.
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About MATRADE
The Malaysia External Trade Development Corporation (MATRADE) is the external trade promotion arm of the Ministry of International Trade and Industry (MITI). Its functions are:
- To promote, assist and develop Malaysia's external trade with particular emphasis on the export of manufactured and semi-manufactured products and services;
- To formulate and implement export marketing strategies and trade promotion activities to promote Malaysia's export;
- To undertake commercial intelligence and market research and create a comprehensive database of information for the improvement and development of Malaysia's trade;
- To organise training programmes to improve the international marketing skills of Malaysian exporters;
- To enhance and protect Malaysia's international trade investment abroad; and
- To promote, facilitate and assist in the services areas related to trade.
For further information on MSE 2010, visit www.malaysianservices.com or contact:
In GCC and surrounding countries
In Malaysia
Mr. Jonathan Rao
Head of Corporate Communications
Malaysia External Trade Development Corporation
GL: 603- 6207-7077
DL: 603-6207 7402
Fax: 603-6203 7194
© Press Release 2010
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