| 20 Feb 2010 |
|
Land Rover ventures into Northern Iraq
- Text size
- New dealership signed and 2010 vehicles premiered at Erbil Motor show -
Land RoverLand Rover
, one of the world's most renowned luxury, premium SUV manufacturers, has reiterated its commitment to the Middle East by venturing into a new an untapped market - the northern region of Iraq also know as Kurdistan. Appointing the esteemed Sardar Trading Agencies Ltd., the flagship company of Sardar Group, the largest privately owned automotive group in Iraq, as the exclusive Importer to represent the Land RoverLand Rover brand; this venture marks the world renowned SUV manufacturers' first official entry in the region.
Whilst the appointment of Sardar Trading Agencies Ltd. will heighten Land RoverLand Rover's market presence with premium sales and after sales service, and strong infrastructure, it will also tap into the potential of the luxury car segment in the northern region of Iraq.
As part of its commitment to the brand, Sardar Group has invested into a new state-of the-art facility for Land RoverLand Rover vehicles. The 2,400 m² showroom and 1,700 m² fully equipped after-sales centre is located on Golan Street in the city of Erbil.
"We are extremely honoured to represent Land RoverLand Rover
exclusively in the northern region of Iraq. Given Land RoverLand Rover's proud heritage and excellent vehicle portfolio combined with our strong market presence, infrastructure, and investment in our facilities and our highly dedicated staff; we look forward to taking the brand to the forefront of luxury 4x4s in the market," said Sardar Hasan, Chairman, Sardar Group. Land RoverLand Rover also debuted its 2010 portfolio at the Erbil Motor show for the first time, an exhibition attended by Iraq's key automotive players at the Erbil International Fair ground from 10-13 January 2010. The motor show was a focal point for the development of new business channels, in response to the growing needs of Iraq's - and the region's - flourishing automotive industry.
"We are already present in 19 markets in the Middle East and North Africa region and now with Sardar Group, a name which is synonymous with trust and customer care, we will be better poised to service the northern region of Iraq.
We are bringing a strong Land RoverLand Rover product portfolio to the market and the motor show; and expect the vehicles to be well received by consumers here just as they have been across the globe and the Middle East region," explains Robin Colgan, Managing Director, Jaguar Land RoverLand Rover, Middle East and North Africa.
Discerning customers visiting the Land RoverLand Rover showroom in Erbil will be able to preview the 2010 line-up comprising The Range Rover, the flagship, Range Rover Sport, the dynamic tourer, Land Rover LR4, the newly launched versatile SUV and the legendary Defender.
The 2010 vehicles set new benchmarks for performance and economy, boasting substantial increases in power and torque over their predecessors as well as reduced emissions and fuel consumption.
and despite the recent global and local market downturn; the brand experienced a good sales year in the region and is firmly positioned to capitalize on this in 2010.-Ends-
Note to the editor:
Sardar Group
Sardar Group is one of the largest automotive groups in Iraq with several modern and extensive Showrooms and after sales facilities in all of Iraq.
Land RoverLand Rover
Since 1948 Land RoverLand Rover has been manufacturing authentic 4x4s that represent true 'breadth of capability' across the model range. Defender, LR4, Range Rover Sport and Range Rover each define the world's 4x4 sectors, with 78% of this model range exported to over 160 countries.
For more information please contact
Summera Zaheer or Bijal Soni
At Weber Shandwick
Tel: 04 321 00 77
Email: summera.zaheer@ws-mena.com
bijal.soni@ws-mena.com
© Press Release 2010
Zawya is a distributor (and not a publisher) of content supplied by third parties and subscribers. Any opinions, advice, statements, services, offers, or other information or content expressed or made available by those third parties, including information providers, subscribers or other users of the Service, are those of the respective author(s) or distributor(s) and not of the Company. The Company neither endorses nor is responsible for the accuracy or reliability of any opinion, advice or statement made on the Service by anyone other than authorized Service employee spokespersons while acting in their official capacities. The Company is not responsible for any infringement of intellectual property rights or breach of any applicable law or regulation, including regulation in relation to financial services or the distribution of financial products, defamation, data protection, telecommunications (including regulations relating to excessive use, spamming or other abusive activities) or obscene, offensive or illegal content). Under no circumstances will the Company be liable for any loss or damage caused by a member's reliance on information obtained through the Service. It is the responsibility of member to evaluate the accuracy, completeness or usefulness of any information, opinion, advice or other content available through the Service. Please seek the advice of professionals, as appropriate, regarding the evaluation of any specific information, opinion, advice or other content.
Read the full Member Agreement
http://www.zawya.com/legal/NewsLetter.cfm?name=disclaimer
Loading ...
Post a Comment
1.1 Contain any material which is libelous or defamatory of any person, is obscene, offensive, hateful or inflammatory or causes damage to the reputation of any person or organisation.
1.2 Promote sexually explicit material, violence, discrimination based on race, sex, religion, nationality, disability, sexual orientation or age or any illegal activity.
1.3 Be made in breach of any legal duty owed to a third party, such as a contractual duty or a duty of confidence.
1.4 Be threatening, abuse or invade another's privacy, or cause annoyance, inconvenience or needless anxiety.
1.5 Be used to impersonate any person, to misrepresent your identity or affiliation with any person, or be likely to deceive any person.
1.6 Give the impression that they represent Zawya.
1.7 Advocate, promote or assist any unlawful act such as (by way of example only) copyright infringement or computer misuse.