| 07 Feb 2010 |
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Aldar launches partnership programme
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Offers strategic alliance opportunities across the company's diverse portfolio
Abu Dhabi, February 7, 2010: Aldar PropertiesAldar Properties
, Abu Dhabi's leading property development, management and investment company, today launched the AldarAldar Partnership Programme, a strategic initiative designed to integrate exclusively selected, well-established partners across the breadth of the firm's development assets.The programme will strategically and commercially align AldarAldar with reputable regional and international companies to build mutually beneficial long-term partnerships. IMG, the globally recognised marketing consulting firm, was engaged to research, conceptualize and bring to market these exclusive partnership packages.
The first of its kind in the UAE, the AldarAldar Partnership Programme will offer partners value and investment benefits from one or more of AldarAldar's developments across the residential, commercial and leisure sectors in Abu Dhabi.
In the first instance, the programme will offer participating companies opportunities in relation to a selection of AldarAldar's projects that are either already operational or will be completed by the second quarter of 2011. Further AldarAldar developments will be incorporated into the programme in the future as they near completion.
The initial developments selected for inclusion are:
Elements of Al Raha Beach, the major residential and commercial development spanning 11km of Abu Dhabi coastline.
The Yas Hotel, Yas Marina, Ferrari World Abu Dhabi and Yas Links Golf Course at Yas Island , AldarAldar
's major leisure and entertainment destination.AldarAldar Academies, the dedicated schools developer and manager with three schools in Abu Dhabi.
Motor World, the multi-use automotive development in Abu Dhabi dedicated to buying, selling and servicing of both new and pre-owned cars.
Strategic partnership opportunities will be customised to meet specific requirements and, in addition to business generation, will include communication and promotion, access to facilities, branding, hospitality, events and naming rights.
's Yas Island in Abu Dhabi on 21st February. John Bullough, CEO of Aldar PropertiesAldar Properties, commented:
"AldarAldar is delighted to unveil this pioneering programme that will provide diverse commercial opportunities for AldarAldar and its partners across the breadth of our portfolio. This innovative scheme, provides a solid platform for long term relationships that will run to the benefit of all parties."
Greg Sproule, Managing Director, IMG Middle East, added:
"This is the first time this type of programme on this scale has been created in the UAE. The programme will provide commercial partnership opportunities and value-added synergies that create winning relationships for partners and their brands.
The AldarAldar Partnership Programme creates business across the board. It delivers exclusive business generating opportunities, dynamic communication and promotion platforms, access to AldarAldar's world-class properties and assets, and innovative branding connections. Currently, there are no other relationships available that marry leading brands with thriving, dynamic and iconic assets like AldarAldar's. IMG is very proud to be part of this incredible project".
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ABOUT ALDAR PROPERTIES
Aldar PropertiesAldar Properties PJSC is Abu Dhabi's leading property development, management and investment company. It listed on the Abu Dhabi Securities market in 2004. AldarAldar was established to support the region's infrastructure through the creation of high quality, attractive and sustainable communities equipped with residential, commercial, retail, leisure, hospitality, education and medical facilities.
AldarAldar's diverse property portfolio includes major developments and re-developments within Abu Dhabi including Yas Island, Al Raha Beach, Central Market, Nareel Island, and Noor Al Ain. The company owns over 50 million square metres of land in strategic locations throughout the Emirate.
For further details visit www.aldar.com
ABOUT IMG
IMG partners with the world's leading marketers and media networks to help them grow their businesses through event properties, media production and distribution, talent brands, sponsorship consulting, brand licensing, sponsorship sales and other services.
IMG provides business-building solutions for many of the world's most famous brands, developers, media outlets, sports governing bodies, national and local governments, athletes, entertainers, models and fashion designers.
IMG has been active in the UAE since 1977 and currently consults to several of the UAE's leading commercial sponsorship entities, as well as running several of Abu Dhabi's high-profile sporting events such as the Abu Dhabi Golf Championship, the Capitala World Tennis Championship and the Abu Dhabi International Triathlon.
IMG Consulting is the division in charge of advising companies as well as public entities in sponsorship, events and business solutions. Among some of their clients: Kia, IBM, Coca-Cola, RBS, British Airways, HSBC, Etisalat, General Electric, VISA, American Express, Sochi 2014, Beijing Tourism Administration, Andalucia Sports Bureau, and Dubai Road Transport Authority.
ALDAR
For media enquiries, please contact:
Yusra Al Junaibi,
AldarAldar Properties
Tel: 4698 696 2 971
Mobile: 8383 591 +97150
Email: yaljunaibi@aldar.com
For information on the program and business community event, please contact:
Zeina Vellotti - Business Development Manager
+971 2 696 4631
zvelloti@aldar.com
Aldar PropertiesAldar Properties PJSC
© Press Release 2010
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