| 01 Feb 2010 |
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PKF The Consulting House launch "MarketMirror"
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An innovative quarterly view of regional Real Estate Segments
1st February 2009, PKF The Consulting HousePKF The Consulting House
launch a new market monitoring application "MarketMirror" which provides a quarterly market snapshot and overview of the regional hospitality and real estate markets. The application is an innovative, easy to use, "at a glance" graphic format with two further drill-down levels delivered via email and the company web site www.pkf-tch.com. "PKF-TCHPKF-TCH are reputed for deep and detailed research and for innovative approaches - on request we are now sharing some of that in an attractive - and fun - format." states Sven P Gade, Director and Head of Consulting for PKF-TCHPKF-TCH. He adds "The aim of this tool is to provide everybody interested in the GCC real estate industry with a quick reference tool and let them decide how deep they wish to drill. MarketMirror is free, fast and easy and can sit on any PC or laptop to provide ad hoc input even during meetings. In future we will even offer PDA applications to make it fully portable."
The analysis is summarised via fractional indicative scores (i.e. 1/10 with 10 the highest and 0 the lowest achievable score). MarketMirror displays a traffic light colour range from green to red, based on high (green) to low (red) scores for each segment and region. The combination of scores and colour indicate quarterly performance of the respective tracked markets. MarketMirror also shows indicative quarterly trends through directional arrows (up indicating a positive trend and down a downwards development) in sector/market performance compared to the previous quarter.
Each sector and region reflected in the application offers a brief summary, activated by mouse over plus a hyperlink to more extensive analysis of the respective sector/region on the PKF TCHPKF TCH
website which can be obtained via easy one-time registration. PKF-TCH MarketMirror presents a consolidated summary of Middle East real estate markets, but is not intended to serve as or replace direct advice for investment or business decisions. MarketMirror is a high level market reflection based on subjective industry expert opinion.
The first release of MarketMirror covers Q3 and Q4 of 2009 and is distributed as a safe but fully interactive pdf version via email to select contacts. It is also available immediately through the web www.pkf-tch.com free of charge. MarketMirror will be updated every quarter.
-Ends-
PKF The Consulting HousePKF The Consulting House are business advisors to the hospitality and property sectors based in Dubai and operate under the oldest established brand name in the industry. Their services are focused on the needs of owners, investors and developers of hotel and tourism related real estate projects. Core services cover real estate strategy, fully fledged project development management, business valuation, operator selection and feasibility & market studies. For details please refer to www.pkf-tch.com. PKF TCHPKF TCH is a member firm of PKF International Limited, a network of legally independent member firms.
For more information about PKF-TCHPKF-TCH or MarketMirror please contact Martin Ostermann on +971 (4) 391 0025, or by email Martin at MarketMirror@pkf-tch.com.
© Press Release 2010
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