| 10 Oct 2009 |
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Overwhelming investor response to launch of Venus Towers
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US$100 million in off-plan sales booked in just 48 hours; 25 per cent of investors hail from Gulf states
., the developer of Venus Towers, in collaboration with Plus PropertiesPlus Properties, the party in charge of all sales and marketing activities, announced today the overwhelming investor response to the launch of Venus Towers in Beirut, including US$100 million in off-plan sales booked in just 48 hours. Approximately 25 per cent of these investors hail from the Gulf states, which has strong ties with Lebanon and, specifically, the country's real estate sector.The launch event took place recently at the Phoenicia Hotel. The event was attended by a broad cross-section of investors interested in learning more about opportunities in Lebanon, especially in the Marina district of Solidere, Beirut.
Plus PropertiesPlus Properties
publicized the project through a vast media campaign, including special pre-launch offers. Heavy pre-launch marketing by sales agents Plus PropertiesPlus Properties culminated in a two-day private event with developer Venus Real Estate Development CoVenus Real Estate Development Co. Stimulated by attractive off-plan prices, significantly lower than those set for the construction period, the intense demand was described as "unprecedented" in Lebanon's real estate sector.
Plus PropertiesPlus Properties
CEO George Chehwane highlighted that although buyers were mainly Lebanese, many others were from the Gulf states, confirming the widespread interest in securing property in Lebanon. "We are delighted to see such enthusiastic demand from investors and future residents at Venus Towers, resulting in an exceptional volume of sales from the very first day," he said.
Mohamad Qassem, General Manager of Venus Real Estate Development CoVenus Real Estate Development Co., added, "The volume of sales conducted for Venus Towers exceeded our initial expectations, demonstrating the high level of confidence in the future of Beirut and Lebanon. This response consolidates our belief in the strength and stability of the real estate sector in Lebanon.
"Thanks to the architectural design of the project, the unique location of Venus Towers, and the credibility of Venus Real Estate Development CoVenus Real Estate Development Co., the event led to a significantly positive outcome. Of course, the expertise and solid background of Plus PropertiesPlus Properties in the regional market played a vital role in the success of the event," he emphasized.
: The sales and marketing arm of well known projects under construction in the region to name few:
- Wave Residence , world-class residential project at Waterfront, Dubai
- Pixel Tower, a high-tech, Generation X tower at Waterfront, Dubai
- Plus Tower1, a deluxe residential tower, in Solidere's Downtown Beirut development.
- Plus Tower2, a deluxe residential tower, in Solidere's Downtown Beirut development.
- Sky Gardens, a luxurious waterfront residential project in Al Reem Island, Abu Dhabi.
-Ends-
For further information, please contact:
Sameh Hamtini
ASDA'A Burson-Marsteller
Tel: (+971 4) 334 4550
E-mail: s.hamtini@asdaa.com
© Press Release 2009
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