| 17 Sep 2009 |
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Spain's Number One Home Appliance Maker Now in UAE
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BetterLife Brings Convenience, Ease and Comfort to UAE Customers
Dubai, United Arab Emirates, Through its partnership with Ufesa, BetterLife recently introduced Spain's number one brand of home appliances to the UAE, offering UAE residents the opportunity to experience the convenience and comfort of Ufesa's award winning products.
Ufesa brings to UAE customers reliability and style in home appliances. Bold and trendy consumers have the chance to add passion and colour to their collection of home and personal care appliances, as products ranging from irons to vacuum cleaners to hairdryers are available in an exotic red colour.
"The Ufesa brand represents a unique style where affordability and design add to the Spanish brand's fame. We believe that the brand has a lot to offer to Middle East consumers who increasingly demand innovative, user-friendly products," commented Mr Ajai Dayal, General Manager - Retail and Marketing, Easa Saleh Al Gurg Group (ESAG)Easa Saleh Al Gurg Group (ESAG)
.Ufesa caters for all tastes and needs. The products are designed to ensure the UAE customer's ultimate satisfaction. Be it a toaster, mixer, cleaner or any other products, the brand ensures convenience, ease and comfort throughout all its categories, from the kitchen to the bedroom.
The Ufesa brand combines reliability with style, with the design always achieving a balance between shape and function, ensuring that the products are easy and pleasing to use over the long term. The industrial design work has earned the brand prestigious awards such as the Prince Felipe Award in 1996, The European Design Award in 1997 and the DELTA Awards in 1997 and 1999.
Ufesa products are now available in the UAE in all BetterLife stores and all major electronics retailers in the UAE.
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About Better Life
Better Life - part of the Easa Saleh Al Gurg GroupEasa Saleh Al Gurg Group
- is a distributor of high-quality home appliances in the UAE. The company's exclusive portfolio of world-class brands include: Siemens, Electrolux, Fisher & Paykel, Forbes, Terim, Ufesa, Vestfrost, Wolf Power and Zanussi. Better Life also offers an extensive range of personalised luxury kitchens. is associated with over 20 brands such as Unilever, Dunlop Tyres, United Colours of Benetton, ID Design, and Leigh's Paints.For more information, please contact:
Wallis Marketing Consultants
Email: info@wallis-mc.com
Tel: +971.4.390.1950
© Press Release 2009
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