| 31 Aug 2009 |
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Emaar Middle East joins hands with Jiwar for marketing Emaar Residences at the Fairmont Makkah
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Serviced Emaar Residences at the Fairmont Makkah located directly on the Haram Plaza, just steps away from King Abdul Aziz Gate
EmaarEmaar
leverages extensive market knowledge of Jiwar to market prestigious project in the Holy City
Jeddah, Saudi Arabia; August 31, 2009: Emaar Middle EastEmaar Middle East
, the subsidiary of global property developer Emaar Properties PJSC and Al Oula Development, has joined hands with Jiwar Real Estate, a subsidiary of the Saudi Binladen GroupSaudi Binladen Group of Companies, to market Emaar Residences at the Fairmont Makkah in the Holy City. The highly sought after Emaar Residences at the Fairmont Makkah feature fully-furnished serviced residences in the tallest tower in the Holy City of Makkah and one of the tallest buildings in the whole world. Managed by luxury global hospitality operator Fairmont Hotels & Resorts, the homes are located directly on the Haram Plaza, just steps away from King Abdul Aziz Gate, and residents have breathtaking views of the Holy Ka'bah, Haram or city of Makkah from their rooms.
Jiwar will join Emaar Middle EastEmaar Middle East
in promoting Emaar Residences at the Fairmont Makkah during Ramadan, throughout the Hajj season and over the coming year. Jiwar will use its extensive market knowledge and domain presence in the Holy City to directly promote and market the serviced residences in Makkah. Potential customers can visit the dedicated kiosk operating at the Abraj mall as well as the sales office of Jiwar or log on to www.emaar.com/makkah. To appreciate the full grandeur of the serviced residences, customers can visit the EmaarEmaar's Sales Centre in Jeddah, which features a true-to-type model home replete with all architectural and interior design details. Interested customers can also visit any EmaarEmaar office in the Kingdom or worldwide for more details.
Eng Alaa Abdullah Saad, Chief Executive Officer, Emaar Middle EastEmaar Middle East
, said: "Emaar Residences at the Fairmont Makkah is one of the most prestigious projects of EmaarEmaar with a unique location in Makkah. The Holy City will be a confluence of the faithful during Ramadan and the Hajj season and our association with Jiwar, which has strong knowledge of Makkah, will enable us to reach out a large cross-section of customers."Dr Saleh Habib, Managing Director, Jiwar said: "Emaar Residences at the Fairmont Makkah is a spectacular serviced residential project that will appeal to visitors to the Holy City. A premium project offering discerning customers the convenience of being at the heart of the Haram Plaza, Emaar Residences at the Fairmont Makkah also has the added advantage of being managed by a global hospitality operator. We will leverage our extensive contact list and wide product & market knowledge to promote the serviced residences."
The Makkah Clock Royal Tower, a Fairmont Hotel, which houses the Emaar Residences at the Fairmont Makkah, is part of Abraj Al Bait, comprising seven elegant towers and part of the King AbdulAziz Endowment of The Two Holy Mosques.
At 577 metres, a true architectural landmark in the Holy City, the Makkah Clock Royal Tower, a Fairmont Hotel is developed by Saudi Bin Laden GroupSaudi Bin Laden Group. It will be among the world's tallest hotel towers and will feature dining outlets and elegant conference and banquet facilities.
Emaar Residences at the Fairmont Makkah includes spacious studios and one- to three-bedroom residences that are offered on a leasehold basis. Residents can also opt for a rental programme with Fairmont, allowing them to leverage the global sales and marketing reach of the luxury brand.
Emaar Middle EastEmaar Middle East is also developing Jeddah Gate and Al Khobar Lakes, two master-planned gated communities in Jeddah and Al Khobar respectively.
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About Emaar Properties PJSC:
Emaar Properties PJSC, listed on the Dubai Financial Market, is a global property developer with a significant presence in 36 markets world-wide. Besides building residential and commercial properties, the company also has proven competencies in shopping malls & retail, hospitality & leisure, education, healthcare and financial services sectors.
EmaarEmaar is developing Burj Dubai, the world's tallest building and free-standing structure, and has opened The Dubai Mall, the world's largest shopping and entertainment destination. In Saudi Arabia, EmaarEmaar is developing King Abdullah Economic City, the region's largest private sector-led project, featuring a Sea Port, Central Business District, Industrial Zone, Educational Zone, Residential Communities and Resort District.
EmaarEmaar has joined hands with Giorgio Armani to strengthen its presence in hospitality. The company is also opening educational institutions and healthcare centres in South Asia, Middle East and North Africa and the Subcontinent.
EmaarEmaar holds 30 per cent equity in Dubai Bank, focused on retail and commercial banking. EmaarEmaar is also the largest shareholder in Amlak Finance, UAE's leading Islamic home financing company. For more information, visit www.emaar.com.
For more information, please contact:
Bashar Kharbat
ASDA'A Burson-Marsteller
Jeddah, Saudi Arabia
Tel: (+966 2) 6575194/ 195/ 196
Email: b.kharbat@asdaa.com
Kelly Home / Nivine William
ASDA'A Burson-Marsteller
Dubai, UAE
Tel: (+971 4) 3344550
Email:k.home@asdaa.com, n.william@asdaa.com
© Press Release 2009
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