DMI Signs MoU with AUE to Help Students Develop Media-Related Skills |
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AUE to Offer DMIDMI
Employees Training Courses Dubai-UAE: 2 July, 2009 - Dubai Media Incorporated (DMI)Dubai Media Incorporated (DMI)
, one of the pioneering media organizations and creative services group in the Middle East, today announced it has signed a memorandum of understanding (MoU) with the American University in the Emirates (AUE) as part of its broader strategy to contribute to human resource development in the country.Reflecting DMIDMI
's strategy to enhance relationship with government authorities and academic institutions in the UAE, the agreement complements its core objective to build capacities in the technical, media, creative, engineering, and administrative fields.The press conference held in DMIDMI
training centre in the presence of Dr. Muthanna Ghani Abdul Razik, President of the AUE; Faisal Abdulla, Board Member, DMIDMI
; Wajdan Mohd Dahkooni, Acting Human Resource Director, DMIDMI
, The agreement mandates the exchange of academic, training, and consulting services and experiences between the two entities. While DMIDMI
will provide in-depth training to AUE students and utilize their skills for research studies and promotional campaigns, AUE will offer media-related training courses to DMIDMI
employees at concessional costs.Ahmed Abdulla Al Sheikh, Board Member and Managing Director of DMIDMI
, and Media Escort for His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, said: "The agreement with AUE falls within our framework that calls for motivating our employees and developing their professional and creative capabilities to help them enhance their performance and skills."The MoU is in line with DMIDMI
's endeavour to partner with prominent universities and leading international academic institutions and expose aspiring young professionals to state-of-the-art equipment and techniques. We are also committed to training students on the use of modern technologies available with DMIDMI
."Mohammed Saleh Bin Bendouh Al Darmukhi, Chairman of the Board of Trustees, AUE, said: "We are privileged to partner with DMIDMI
. We are confident this initiative will significantly facilitate the creation of opportunities for our students to obtain practical skills and experience in various media segments."Dr. Muthanna Ghani Abdul Razik, said: "The MoU with DMIDMI
will enable university students to get acquainted with specific requirements in media-related skills as demanded by the job market. It will also expand and update the scope of our academic programmes and bring them on par with the dynamic growth of the media sector."We are very proud of this accomplishment that will help our students acquire niche capabilities that complements their academic learning."
As an established regional leader in the broadcast media sector, DMIDMI
constantly seeks to support academic and social institutions for the overall benefit of the community. The MoU with AUE is part of its overall objective to build capacities and facilitate human resource development, especially in the fast-growing regional media industry.- Ends -
About Dubai Media Incorporated (DMIDMI
)
Dubai Media Incorporated (DMI)Dubai Media Incorporated (DMI)
has achieved extraordinary success to gain its prestigious status as one of the major regional broadcaster in spite of the intense competition among satellite channels. The company is moving firmly on its course and to offer viewers content that stands out as unique, creative, and respectable par excellence.
With the adoption of latest technology and the emergence of a vibrant Arab media landscape, DMIDMI
is committed to create a new generation of Emirati media persons who can project their overall achievements to an international audience, thereby augmenting the global image of Dubai and the UAE.
Dubai Media Incorporated is the umbrella entity for five TV channels currently operating in Dubai. These are Dubai TV, Sama Dubai, Dubai One, Dubai Sports, and Dubai Racing.
For Further Information, Please Contact:
Dina Samhout
Associate Account Manager
Jiwin Public Relations
A member of the Media Services Group
Phone: +971-4-3755247
Email: Dina.Samhout@jiwin.ae
Dubai Media Incorporated
Sheerin Shinawy
Corporate Communications
Phone: +971-4-3077793
Fax: +971-4-3077358
Email: Sheerin@dmi.ae
© Press Release 2009
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