| 04 Jun 2009 |
|
SITA creates first 'Live Record' of passenger experience for Airlines
- Text size
SITASITA
is the first passenger management system provider to migrate from legacy PNR to a business intelligent Customer Journey record; Horizon module delivered on timeBeirut, Lebanon / Dubai, United Arab Emirates: Airlines will now be able to get a lot closer to their passengers including their likes and dislikes, thanks to an innovation called Customer Journey, from the airline IT specialist, SITASITA
, which provides a "live" record of the passenger's experience with the airline right down to seat preference, meal choice and the last time they made a complaint.SITASITA is the first airline passenger management system provider to migrate from the use of a legacy Passenger Name Record (PNR) - the historical standard for data storage - to a new generation Customer Journey record which provides reservations agents with real-time customer data through a single open integrated data base.
Hani El Assaad, SITASITA Regional Vice President, Middle East and Turkey said: "Customer loyalty has never been more prized than in today's market where the global economic downturn means fewer passengers. The information available through Customer Journey includes service experience which allows the airline to ensure no repetition of any disservice. We are pleased to have delivered this on schedule as part of the expansion of our Horizon passenger management portfolio. Other innovative modules will follow.
"In the near future Customer Journey will also provide data to support business intelligence gathering, analysis and reporting. Airlines will be able to extract information for use with revenue management and other airline systems."
Customer Journey is a new feature of SITASITA's Horizon passenger management portfolio used by 138 airlines and several of them have already been to SITASITA's demonstration facility in Atlanta, to see the new functionality in action during beta testing.
Dato Rashid Khan, Malaysia Airlines Commercial Director, said: "We have never before had real-time access to airline bookings for business intelligence applications and rapid retrieval of customer journey records across multiple search criteria. We are looking forward to seeing the impact it will have on our business when we introduce it."
Customer Journey is an early deliverable in SITASITA's next generation passenger management programme on which it is collaborating with Oracle, the world's largest software company. The overall objective of the programme is to migrate reservations, inventory, departure control and ticketing systems from legacy to open systems using Service Oriented Architecture. Customer Journey is an example of the phased approach adopted by SITASITA and Oracle.
Customer Journey will be further developed to capture additional data such as hotels, car hire, trip insurance and other travel related services. It will display all revenues attributed to the customer which helps determine the customer's overall value to the airline.
-Ends-
About SITA
SITASITA
is the world's leading specialist in air transport communication and IT solutions. SITASITA delivers and manages business solutions for airline, airport, GDS, government and other customers over the world's most extensive network, which forms the communications backbone of the global air transport industry. 's portfolio includes managed global communications, infrastructure and outsourcing services, as well as services for airline commercial management and passenger operations, flight operations, aircraft operations and air-to-ground communications, airport management and operations, baggage operations, transportation security and border management, cargo operations and more. With a customer service team of over 1,600 staff around the world, SITASITA invests significantly in achieving best-in-class customer service, providing integrated local and global support for both its communications and IT application services.SITASITA has two main subsidiaries: OnAir, which is the leading provider of in-flight connectivity, and CHAMP Cargosystems, the world's only IT company dedicated solely to air cargo. SITASITA also operates two joint ventures providing services to the air transport community: Aviareto for aircraft asset management and CertiPath for secure electronic identity management.
SITASITA is one of the world's most international companies. Its global reach is based on local presence, with services for around 550 air transport industry members and 3,200 customers in over 200 countries and territories. In 2009, the company celebrates 60 years in business. Set up in 1949 with 11 member airlines, SITASITA today employs people of more than 140 nationalities, speaking over 70 different languages. SITASITA had consolidated revenues of over US$1.47 billion (€1.13 billion) in 2008.
For further information go to www.sita.aero
© Press Release 2009
Zawya is a distributor (and not a publisher) of content supplied by third parties and subscribers. Any opinions, advice, statements, services, offers, or other information or content expressed or made available by those third parties, including information providers, subscribers or other users of the Service, are those of the respective author(s) or distributor(s) and not of the Company. The Company neither endorses nor is responsible for the accuracy or reliability of any opinion, advice or statement made on the Service by anyone other than authorized Service employee spokespersons while acting in their official capacities. The Company is not responsible for any infringement of intellectual property rights or breach of any applicable law or regulation, including regulation in relation to financial services or the distribution of financial products, defamation, data protection, telecommunications (including regulations relating to excessive use, spamming or other abusive activities) or obscene, offensive or illegal content). Under no circumstances will the Company be liable for any loss or damage caused by a member's reliance on information obtained through the Service. It is the responsibility of member to evaluate the accuracy, completeness or usefulness of any information, opinion, advice or other content available through the Service. Please seek the advice of professionals, as appropriate, regarding the evaluation of any specific information, opinion, advice or other content.
Read the full Member Agreement
http://www.zawya.com/legal/NewsLetter.cfm?name=disclaimer
Loading ...
Post a Comment
1.1 Contain any material which is libelous or defamatory of any person, is obscene, offensive, hateful or inflammatory or causes damage to the reputation of any person or organisation.
1.2 Promote sexually explicit material, violence, discrimination based on race, sex, religion, nationality, disability, sexual orientation or age or any illegal activity.
1.3 Be made in breach of any legal duty owed to a third party, such as a contractual duty or a duty of confidence.
1.4 Be threatening, abuse or invade another's privacy, or cause annoyance, inconvenience or needless anxiety.
1.5 Be used to impersonate any person, to misrepresent your identity or affiliation with any person, or be likely to deceive any person.
1.6 Give the impression that they represent Zawya.
1.7 Advocate, promote or assist any unlawful act such as (by way of example only) copyright infringement or computer misuse.