| 22 Apr 2009 |
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World's first multi-brand high-end audio boutique launched in Dubai
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Audissey to redefine acoustics and listening pleasure
Dubai, April 22, 2009: Al-Futtaim ElectronicsAl-Futtaim Electronics
today announced the launch of Audissey, the world's first multi-brand exclusive boutique which in more ways than one, pays homage to those creative music lovers who appreciate and contribute to the art of playback.
The world's super luxury, high performance audio and home theatre brands from Europe, USA and Australasia will be on Audissey's product line-up at the exclusive store at Wafi Mall. The outlet will showcase -- by appointment only -- highest quality synergistic equipment, along with impeccably designed listening rooms to ensure renowned home entertainment systems bring the feeling of live performance into a personal living space.
No other store anywhere in the world has this collection of incredible audiophile-level array of global brands. Audissey will represent Burmester, Wilson Audio, Kharma, Sooloos, Lamm, Analysis Plus, Ayre, Boulder, Clearaudio, Genesis, Merlin, Transparent, Verity, Perreaux, Cardas, Audes, Paradigm, Anthem, Jolida, Audio Research, FIM and Ultrasone.
On offer is everything from mono and stereo amplifiers to multi-channel amplifiers, preamps, home theatre processors, digital source, CD and DVD players, turntables and phono preamps to the finest stereo and surround sound loudspeaker systems.
Mr. Vishesh Bhatia, Group Director - Electronics, Engineering & Technologies, Al-Futtaim said: "Audissey is no ordinary store. It is the world's first exclusive multi-brand outlet with audio systems that provide an experience of a kind you get at live performances.
"When we conceptualised this exclusive experience, we wanted listeners to connect emotionally with the performing artistes. Unlike conventional products, these remarkable systems at Audissey go beyond reproducing sound; they deliver the emotional experience that musicians intended the audience to feel!
Mr. Bhatia said Audissey is addressed to the select group of music lovers who are specially tuned towards the purity of sound.
"Fans of good sound like being exclusive. They know key differences between just hearing good music and what makes good music sound better. So putting together an audio system that's exactly right is a science and an art and this is the space that Audissey will play in."
Audissey products are unique in technology, design and functionality. From simple two channel setups to complete custom designed home theatre systems that defy the imagination Audissey will help customers assemble electronic components that will reveal a whole new world of delicate tonality, harmony, intonation and dynamics currently not revealed in normal Hi Fi setups.
"Discerning music lovers and true sound reproduction enthusiasts will be entertained by appointment only so that they can spend time at Audissey. We will help them experience their perfect sound through a blend of carefully chosen sound components and proper speaker placement, even advice on room acoustics if required. Whether or not the customer knows what they want, we are more than happy to demonstrate the products we carry," said Steven King, Manager, Audissey.
"Advantages for this kind of exclusivity are numerous and include the ability to fully evaluate a component in an environment that is true to the ear, where the experience is so important to the listener," Mr. King said. "Audissey consultants will spend a lot of time getting to know what the client likes and wants to hear.
"Our consultants are thoroughly trained to put together the perfect system for each client. They are also well versed in positioning the system in the client's home and recommending perhaps areas of the room that could be worked on," Mr King added.
Techserve will install and handle all Audissey products. Techserve is Al-Futtaim ElectronicsAl-Futtaim Electronics' one-stop-shop for electronics service and systems integration needs.
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About Audissey
Audissey is an exclusive multi brand ultra high-end acoustics and video boutique. With its first store in Wafi City, Dubai, Audissey benchmarks high-end listening pleasure through some of the most famous names in the audio equipment business. Audissey currently holds retailing as well as sole distributing rights to top of the line brands such as Audio Research, Analysis Plus, Anthem, Audes, Ayre, Burmester, Boulder, Cardas, Clearaudio, FIM, Genesis, Jolida, Lamm, Kharma, Merlin, Paradigm, Perreaux, Sooloos, Transparent, Verity, Ultrasone and Wilson Audio through the UAE, GCC and Egypt.
Also included in the offer line is high-end audio software such as top quality vinyl and CD recordings. The Audissey philosophy is to provide sophisticated high-performance audio equipment and complete turnkey solutions from inspection of room area and offering technical advice to counselling on room décor and creating and installation of customised products.
About Al-Futtaim ElectronicsAl-Futtaim Electronics:
Al-Futtaim ElectronicsAl-Futtaim Electronics (AFE) is part of Al Futtaim Group and is a leading distributor, retailer and customer care provider for globally recognised brands like Panasonic, Sanyo, Toshiba, AFTRON and Control 4. The AFE portfolio also includes the customer friendly multi-brand electronics retailer Plug-ins, introduced to the Gulf region 10 years ago and Techserve, the renowned customer service provider of the aforementioned brands. AFE has been seen as a trendsetter in the burgeoning electronics market with innovative products and provides complete solutions to small and large businesses. These include consumer electronics, home appliances, air-conditioning, office automation, telecommunication, computers, home automation, system integration, parts and accessories, IT services, and networking.
For more information, please contact:
Nazneen Yasin
PR Account Executive
GMASCO
Dubai - United Arab Emirates
Tel: +971 50 5096054
Fax: +9714 2279801
P.O. Box 5830, Dubai, UAE
Email: Nazneen.Yasin@gmasco.com
Web: www.gmasco.com
www.audissey.ae
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