18 Apr 2009 Press Release
 

Emaar Middle East showcases Smart Community living at Jeddah Gate and Al Khobar Lakes

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•Integrated information and communication infrastructure implemented by leading local and international IT & telecom company

•Enables management of entire lifestyle aspects with the click of a remote

•Creates an advanced business environment by leveraging advanced ICT platform

•Businesses can use satellite VSAT technology for connectivity with remote areas within the Kingdom


Emaar Middle EastEmaar Middle EastLoading..., developing Jeddah Gate and Al Khobar Lakes in Saudi Arabia, is implementing Smart Community (SC) infrastructure within both these pioneering projects. The advanced information and communication technology (ICT) platform will enable tenants to conveniently manage the varied lifestyle aspects in their homes. For businesses based in Jeddah Gate and Al Khobar Lakes, it provides a strong growth environment driven by advanced connectivity.

Saudi Telecommunication Company (STC)Saudi Telecommunication Company (STC)Loading... is developing the ICT infrastructure by incorporating the world's most advanced technologies that are used in the development of smart cities. The Smart Communities have been carefully designed to enhance the quality of living and business offered by also integrating utilities, security, and other services, apart from advanced telecom connectivity.

Eng. Alaa Abdullah Saed, Chief Executive Officer, Emaar Middle EastEmaar Middle EastLoading..., said: "Emaar Middle EastEmaar Middle EastLoading... is committed to using information technology to transform life and work in significant and fundamental ways. This will create a robust, efficiency-driven platform of growth for our investors. Building our Smart Communities is therefore a cornerstone in developing a state-of-art infrastructure to make life easier and more productive."

One of the advanced features of the Smart Community system, which is currently under evaluation, is the Building Automation System. This allows users to set the ambience of their residential or business units including curtains, intercom, surrounding sound system and other features, with the click of a remote.

For businesses, 2.5 GB/second connectivity through an Internet Virtual Private Network (IP-VPN) and secure wireless network coverage with access to the IP-VPN network will add to their operational efficiency. They can also leverage the use of back-up line service if the main network is down, and satellite network using the SKY-IP technology with hi-speed data transfer and four levels of enhancement.

Commercial establishments can also communicate audio-visually through the VSAT technology using satellites to connect to even remote areas in the Kingdom that are not covered by land- or mobile-lines. Additionally, the DIA technology employed assures safe internet usage.

The SR6 billion Jeddah Gate is a pioneering master-planned mixed-use community spread over half a million sq m in Jeddah's new downtown, while Al Khobar Lakes is a luxury lakefront development set over 4.3 million sq meters. Investor response to the launch of homes within both projects has been overwhelming, and both projects are currently progressing as per schedule.

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About Emaar Properties PJSC:
Emaar Properties PJSC, listed on the Dubai Financial Market, is a global property developer with a significant presence in 36 markets world-wide. The company has also proven competencies in shopping malls, hospitality & leisure, education, healthcare and finance.

Emaar is developing Burj Dubai, the world's tallest building and free-standing structure, and has opened The Dubai Mall, one of the world's largest shopping and entertainment destinations. In Saudi Arabia, Emaar is developing King Abdullah Economic City, the region's largest private sector-led project.

Emaar has joined hands with Giorgio Armani and Accor Hotels to strengthen its presence in hospitality. The company is opening educational institutions and healthcare centres in South Asia, Middle East and North Africa and the Subcontinent.

Emaar holds 30 per cent equity in Dubai Bank, focused on retail and commercial banking. Emaar is also the largest shareholder in Amlak Finance, UAE's leading Islamic home financing company. For more information, visit www.emaar.com.

For more information, please contact:
Bashar Kharbat
ASDA'A Burson-Marsteller
Jeddah, Saudi Arabia
Tel: (+966 2) 6575194/ 195/ 196
Email: b.kharbat@asdaa.com

© Press Release 2009

from ASDA'A Public Relations
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