Lifestyle magazines bring added value to shopping malls |
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Dubai, UAE, February 3, 2009: In a forward thinking move to provide an even greater shopping experience, four new lifestyle publications chronicling the vibrant action at some of the country's best-loved shopping destinations, have been launched by the Majid Al Futtaim GroupMajid Al Futtaim Group
's UAE-based shopping malls. The magazines, launched by Mall of the EmiratesMall of the Emirates, Deira City CentreDeira City Centre (both in Dubai), Sharjah City CentreSharjah City Centre and Ajman City Centre, are offering unparalleled lifestyle content in an easy-to-understand format. They will serve to complete the shopping experience by providing information about the latest trends in shopping and bargains, along with upcoming events and activities.
Pam Bryson, Vice President-Marketing, Shopping Malls, said: "All our four magazines are a natural extension of our efforts to communicate with our visitors and retailers. By bringing rich, useful content, we are addressing a large community of knowledgeable customers who seek information about their favourite shopping destination."
Mall of the EmiratesMall of the Emirates' official magazine, MOEments, brings news, information and relevant features, offering a perfect balance of family fun, entertainment and shopping. The magazine covers a wide range of topics including fashion, jewellery, beauty and wellness, lifestyle products, mall developments, dining and entertainment.
Deira City CentreDeira City Centre re-launched its magazine, City Life, with a refreshing new look and feel. It offers interesting lifestyle features as well as a peek into the events taking place at the mall.
Ajman City Centre's City Beat and Sharjah City CentreSharjah City Centre's City Stars have the community at the heart of their communication. City Stars focuses on Sharjah's rich heritage, food, health and fashion, as well as offering visitors information on mall events and attractive discounts for ValueCard members. Ajman City Centre's City Beat will focus on community initiatives, technology, entertainment, healthy living and beauty.
Over 50,000 copies of the four magazines will be published on a quarterly basis. The magazines are freely distributed, and copies can be picked up at prominently located kiosks at the four malls.
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About Majid Al Futtaim GroupMajid Al Futtaim Group:
Majid Al Futtaim GroupMajid Al Futtaim Group is the region's most prominent property and shopping malls developer. The Group opened its first shopping mall in 1995 and has since created businesses of international significance which have changed the face of shopping, entertainment and leisure in the Middle East and North Africa (MENA). Over the past decade the Group has taken his groundbreaking concepts into other major cities in the United Arab Emirates and throughout the Middle East and North Africa.
The Group consists of a number of core businesses that complement one another, yet are separately managed. This provides maximum flexibility and potential, enabling the operating divisions to seize their own opportunities yet work together on major projects.
The Group is widely known for its iconic and internationally recognized Mall of Emirates, the largest shopping resort outside North America. Mall of the EmiratesMall of the Emirates is also home to Ski Dubai, the first indoor ski resort in the region. The emphasis on great design, critical tenant mix and customer focus gives the Group an exceptional portfolio of impressive projects.
For more information, please contact:
Komal Manglani
Polaris Public Relations
P. O. Box 32838,
Dubai,
UAE
Tel: +9714-3415555
Fax: +9714-3415588
Email: k.manglani@polaris-me.com
© Press Release 2009
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