Abu Dhabi International Motor Show beats expectations |
|
Share With Members!
- Primed to be an ideal launch pad for regional premiers; 19 new cars were launched during the show -
- High visitor turnout of around 49,000 and 250% increase in ticket sales from the 2006 edition
Abu Dhabi - The Abu Dhabi International Motor Show 2008 beats expectations with satisfied exhibitors and high visitor turnout during the five-day show.
"We received an excellent response to the Abu Dhabi International Motor Show, as reflected in the 48,567 visitors at the show as well as happy exhibitors. Our ticket sales far exceeded the 2006 edition by 250 percent," said Ara Fernezian, Group Exhibition Director of Reed Exhibitions Middle East.
This year's largest and most comprehensive motor show in the Middle East was under the patronage of His Highness Lt. Gen. Sheikh Saif Bin Zayed Al Nahyan, UAE Minister of Interior. It was held in December 17-21, 2008 at the Abu Dhabi National Exhibition Centre.
Exhibitors were very pleased with the number of visitors and quality of customers that came to their stands. "The Abu Dhabi International Motor Show is projected to become a Class B event at a regional level. Car manufacturers will see the show as the ideal platform to make regional launches and premiers," said Ahmed Abdullatif, General Manager of Renault.
Khaled Ishaq, Senior Manager-Premium Brands, Liberty AutomobilesLiberty Automobiles
of General Motors stated: "The turnout was outstanding. There was a healthy traffic on our stand and we have a good volume of reservations. We expect to see them again at our showrooms in Abu Dhabi."
"This is the first time we participated at the Motor Show and we had a great five days. This opportunity of being part with the market is effective and promising," Adi Al Bitar, B2C Marketing Manager of Shell Lubricants commented.
Noting that this is the first time they exhibited, Andrew Wagner, General Manager of Enviro Motion remarked: "It is a great show. The public had been very interested in our products and we had a very strong interaction. We're very happy; the show has worked very well for us."
Abdulla Al Romaithi, Managing Director of Sand Motec said: "I have printed out more than 10,000 giveaways and all of them were gone. The visitors at our stand were more than what I expected, considering that we are situated at the corner."
Organized by Reed Exhibitions Middle East, the Abu Dhabi International Motor Show 2008 occupied 38,000 sqm of indoor and outdoor exhibit space at ADNEC.
80 exhibitors showcased 50 brands of luxury cars, high performance cars, custom-built cars, executive saloons, concept and hybrid cars, sports cars, off-road vehicles, family cars and SUVs, motorcycles and quad bikes. Commercial vehicles such as trucks and pickups, vans and mini buses, luxury coaches, limousines and trailers and campers were also displayed. In addition, the show also featured car automotive accessories and auto-related services.
The Motor Show, which featured an incredible array of 400 latest models from over 30 global vehicle manufacturers, has seen 19 Middle East launches. They include Lamborghini Gallardo LP560-4 Spyder; Koleos, Laguna Coupe, Symbol and Logan from Renault; GMC Denali; Chevrolet Malibu and Cruze; Cadillac CTSV 4 and Escalade; Hummer HRT; Dodge Challenger SRT8; Lexus Rx350; Toyota Sequoia; Mitsubishi 'I'; Skoda Octavia; Hyundai Coupe Genesis and Ford Fiesta.
Other exhibits at the show included the Ultimate Aero, the first ever production model of the Shelby Super Car and Concept Cars such as the S400 Hybrid from Mercedes, Laguna Coupe from Renault, Lexus LF-A, Mitsubishi CX and Toyota ABat. Renault and Ferrari also displayed their affiliated F1 cars at the show.
Several co-located events and promotions also took place. Emirates Motor Company (EMC)Emirates Motor Company (EMC) offered a Mercedes test drive to visitors at the show. Al Hilal Bank unveiled its auto finance offers with instant approvals for those who purchased cars at the show. Meanwhile, the Ministry of Interior and Abu Dhabi police had organised a number of interactive activities that emphasized road safety awareness at the Motor Show.
Raffle draws included a grand prize of LR2 by Land Rover, two pair of tickets to the Abu Dhabi F1 race by Renault; two airline tickets by Etihad AirwaysEtihad Airways and a host of prizes such as Nokia phones and free stays at luxury hotels in the UAE were offered by Sony Playstation, Ford and Foilacar Europe. ENOC and Etisalat also hosted a range of activities at their stands with exciting prizes.
The Motor Show has attracted about 49,000 auto enthusiasts, industry professionals and spectators from the UAE and across the region.
"The show was very good. What I particularly liked about it was the accessibility of the cars on display which is unusual with motor shows of this calibre. There was a large variety of cars, from luxury to affordable ones. I can say that the quality of the show is the same as any other European motor shows," commended Thomas Ulherr, a German national.
- Ends -
For more information, pelase contact:
Pavinder Singh
Project Manager
Reed Exhibitions Middle East
Tel. +971 2 4446113
Fax +971 2 4443768
Email: pavinder.singh@reedexpo.ae
Brian Carvalho
Asda'a Burson-Marsteller
Tel. +971 2 6334133
Fax +971 2 6334137
Mob: +971 50 3117167
Email: b.carvalho@asdaa.com
© Press Release 2008
Zawya is a distributor (and not a publisher) of content supplied by third parties and subscribers. Any opinions, advice, statements, services, offers, or other information or content expressed or made available by those third parties, including information providers, subscribers or other users of the Service, are those of the respective author(s) or distributor(s) and not of the Company. The Company neither endorses nor is responsible for the accuracy or reliability of any opinion, advice or statement made on the Service by anyone other than authorized Service employee spokespersons while acting in their official capacities. The Company is not responsible for any infringement of intellectual property rights or breach of any applicable law or regulation, including regulation in relation to financial services or the distribution of financial products, defamation, data protection, telecommunications (including regulations relating to excessive use, spamming or other abusive activities) or obscene, offensive or illegal content). Under no circumstances will the Company be liable for any loss or damage caused by a member's reliance on information obtained through the Service. It is the responsibility of member to evaluate the accuracy, completeness or usefulness of any information, opinion, advice or other content available through the Service. Please seek the advice of professionals, as appropriate, regarding the evaluation of any specific information, opinion, advice or other content.
Read the full Member Agreement
http://www.zawya.com/legal/NewsLetter.cfm?name=disclaimer
Comment on this article 
Loading ...-
Zawya encourages you to add a comment to this discussion. You agree that when you add content to this discussion your comments will not:
1.1 Contain any material which is libelous or defamatory of any person, is obscene, offensive, hateful or inflammatory or causes damage to the reputation of any person or organisation.
1.2 Promote sexually explicit material, violence, discrimination based on race, sex, religion, nationality, disability, sexual orientation or age or any illegal activity.
1.3 Be made in breach of any legal duty owed to a third party, such as a contractual duty or a duty of confidence.
1.4 Be threatening, abuse or invade another's privacy, or cause annoyance, inconvenience or needless anxiety.
1.5 Be used to impersonate any person, to misrepresent your identity or affiliation with any person, or be likely to deceive any person.
1.6 Give the impression that they represent Zawya.
1.7 Advocate, promote or assist any unlawful act such as (by way of example only) copyright infringement or computer misuse. - The content posted on www.zawya.com is created by members of the public. The views expressed are theirs and unless specifically stated are not those of Zawya. Zawya reserves the right to review all comments prior to posting and edit or delete any contribution, but Zawya is not responsible for and can not be held liable for any content posted by members of the public on www.zawya.com.
- Zawya is not responsible for the availability or content of any third party sites that are accessible through www.zawya.com. Any links to third party websites from www.zawya.com do not amount to any endorsement of that site by Zawya and any use of that site by you is at your own risk.
- By submitting your comment, you hereby give Zawya the right, but not the obligation, to post, air, edit, exhibit, telecast, webcast, re-use, publish, reproduce, use, license, print, distribute or otherwise use your comments worldwide, in perpetuity.
Stories
Companies
| Company Name | Country | Industry |
| Consolidated Contractors Company | Overseas | Construction and Design |
| Zuhair Fayez Partnership Consultants | Saudi Arabia | Construction and Design |
| Saudi Binladin Group | Saudi Arabia | Construction and Design |
| Saudi Electricity Company | Saudi Arabia | Electric Utilities |
| Saudi Telecom | Saudi Arabia | Telecommunications Services |
| Barwa Real Estate Company | Qatar | Landlords and Developers |
| Abu Dhabi Oil Refining Company | UAE | Oil |
| Ministry of Health - Kuwait | Kuwait | Ministries and Municipalities |
| Ministry of Health - Saudi Arabia | Saudi Arabia | Ministries and Municipalities |
| Roads and Transport Authority - Dubai | UAE | Regulatory and Administrative Bodies |
Projects
| Project Name | Country | Sector |
| ENEC - Nuclear Power Plant | UAE | Power and Water |
| Abu Dhabi DOT - Abu Dhabi Metro | UAE | Infrastructure |
| Takreer - Ruwais Refinery Expansion | UAE | Oil and Gas |
| Aramco/Dow Chemical - Ras Tanura Integrated Refinery and Petrochemicals Complex | Saudi Arabia | Oil and Gas |
| SATORP - Jubail Refinery and Petrochemical Complex | Saudi Arabia | Oil and Gas |
| Abu Dhabi Ports Company - Khalifa Port and Industrial Zone (KPIZ) | UAE | Infrastructure |
| Emirates Aluminium (EMAL) - Smelter Complex - Phase 1 | UAE | Industry |
| Dubai RTA - Dubai Metro | UAE | Infrastructure |
| ADNOC/ConocoPhillips - Sour Gas Fields Development - Shah Field | UAE | Oil and Gas |
| Dubai Racing Club - Meydan City - Meydan Racecourse | UAE | Real Estate |