Emaar PropertiesEmaar Properties

Located at Via Manzoni 31, on one of the streets within the fashion district of Milan, the Armani Hotel Milano is a few minutes walk from the famous La Scala theatre and the spectacular Piazza del Duomo, and will complement other Armani Hotels, Armani Resorts and Armani Residences being developed in key cities around the world. The first Armani Hotel and Armani Residences will open in Burj Dubai, the world's tallest building, developed by EmaarEmaar in Dubai, in the last quarter of 2009.

The Armani Hotel Milano will add a new dimension to the present historical architecture of the location, with the world's leading fashion designer, Giorgio Armani, lending his personal design touches to the 1937 building that was originally designed by Enrico A. Griffini.

In an organic process of design evolution, Giorgio Armani will apply his elegant, under-stated style to the Armani Hotel Milano. Work on the ambitious project has started, and an image resembling the new exterior façade - designed by Giorgio Armani - has been put up to cover the scaffolding. An exact replica of the building's exterior, the image will remain in place throughout the process of converting the building into one of the world's most prestigious hotels.

Giorgio Armani says: "I feel a very special involvement in the project for the Armani Hotel Milano as it is located here, in my hometown. Every aspect of the hotel is a reflection of my aesthetic philosophy, and its position, above the Manzoni 31 concept store, will offer my guests the chance to experience a complete Armani lifestyle. I believe the hotel's design will perfectly fit the spirit of Milan as a capital of style, whilst offering a new experience of hospitality within its fashion district."

Mr Mohamed Ali Alabbar, Chairman, Emaar PropertiesEmaar Properties, says: "The association of Emaar PropertiesEmaar Properties and Giorgio Armani S.p.A was conceived to create a collection of landmark hotels and luxury residences, and these are now taking concrete shape, with rapid progress being made on the Armani Hotel and the Armani Residences in Burj Dubai, and now, the commencement of work on the Armani Hotel Milano. Apart from introducing a new facet to luxury living, these hotels will exemplify architectural excellence and will bear the unmistakable imprint of Giorgio Armani."

Billed as a modern luxury hotel with a distinctive appeal offered by its unique location, heritage value and design, the Armani Hotel Milano will occupy floors 2 to 8 of the existing building and will feature guest rooms and suites, a business centre, a restaurant, lounge bar, spa and wellness facilities. The first two floors and the basement will continue to house the existing Armani/Via Manzoni 31 retail area and restaurants; the brands and dining areas here include Emporio Armani, Armani Jeans, Armani/Casa, Emporio Armani Café, Armani/Nobu, Armani/Dolci and Armani/Fiori among others. The stores and restaurants will function as normal throughout the period of construction of the hotel.

Armani Hotels & Resorts launched the sale of the first Armani Residences in late 2007. This is a collection of luxury homes, personally designed by Giorgio Armani, within the iconic Burj Dubai in Dubai. Following overwhelming international response to the Armani Residences in Dubai, the second Armani Residences project has been unveiled in Marassi, Egypt.

-Ends-

Armani Hotels & Resorts was established in 2005 under an agreement between Giorgio Armani S.p.A and Emaar PropertiesEmaar Properties, with the objective to develop, own and operate an exclusive collection of hotels, resorts and residences in the world's most important cities and holiday destinations. The agreement foresees the opening of at least seven luxury hotels and three vacation resorts within the next ten years. The first hotel is expected to be opened in the last quarter of 2009 within Emaar PropertiesEmaar Properties' Burj Dubai, which is the world's tallest building. The Armani Hotel Dubai will include 160 guest rooms and suites, restaurants and a spa, covering more than 40,000 square meters. Alongside the hotel, Burj Dubai will offer 144 luxury residential apartments all designed by Giorgio Armani and fully furnished with a specially designed line of products from the Armani/Casa home furnishings collection. The tower is the centrepiece of a new 500-acre community, Downtown Burj Dubai, which includes The Dubai Mall. The opening of the Armani Hotel Milano will follow shortly afterwards, and a first Armani Resort is planned for Marrakech.

The Giorgio Armani Group is one of the leading fashion and luxury goods groups in the world today with over 5,000 direct employees and 13 factories. It designs, manufactures, distributes and retails fashion and lifestyle products including apparel, accessories, eyewear, watches, jewellery, home furnishings, fragrances and cosmetics under a range of brand names: Giorgio Armani Privé, Giorgio Armani, Emporio Armani, Armani Collezioni, AJ | Armani Jeans, A/X Armani Exchange, Armani Junior, Armani Baby and Armani Casa.

With approximately 500 stores worldwide, the Group's exclusive retail network currently comprises: 81 Giorgio Armani boutiques, 171 Emporio Armani stores, 17 Armani Collezioni stores, 175 A/X Armani Exchange stores, 16 AJ | Armani Jeans stores, 6 Armani Junior stores and 33 Armani Casa stores in 46 countries. The Armani Group has also announced its intention to open a unique collection of luxury hotels and resorts in the world's most important cities and destinations.

About Emaar PropertiesEmaar Properties PJSC:
Emaar PropertiesEmaar Properties PJSC is one of the world's largest real estate companies and is rapidly evolving to become a global provider of premier lifestyles. Powered by its Vision 2010 to become one of the most valuable companies in the world, EmaarEmaar is charting a new course of growth with a two-pronged strategy of geographical expansion and business segmentation. EmaarEmaar has been assigned A- and A3 ratings with stable outlook by Standard & Poor's and Moody's Investor Services, respectively.

Replicating its successful business model in Dubai, EmaarEmaar is extending its expertise in creating master-planned communities to international markets. EmaarEmaar is also developing new competencies in malls, hospitality & leisure, education, healthcare and finance, which have evolved from its integrated approach to customer service and property development.

Listed on the Dubai Financial Market, part of the Dow Jones Arabia Titans Index and certified to ISO9001:2000 for quality standards, EmaarEmaar is developing Burj Dubai, the world's tallest building and free-standing structure, and The Dubai Mall, one of the world's largest shopping and entertainment destinations. In Saudi Arabia, EmaarEmaar is developing King Abdullah Economic City, the region's largest private sector-led project. EmaarEmaar's portfolio currently covers the following countries: the UAE, Saudi Arabia, Jordan, Syria, Lebanon, Morocco, Egypt, Turkey, Libya, Algeria, India, Pakistan, China, Indonesia, the US, the UK, France and Canada.

An award-winning developer, EmaarEmaar has strengthened its product sale competencies, market reach and best practices through strategic acquisitions and joint ventures. EmaarEmaar acquired John Laing Homes, America's second largest privately held home builder; Hamptons International, UK's premier realtor; and formed a joint venture with US-based Turner International to strengthen execution capabilities.

EmaarEmaar has joined hands with Giorgio Armani and Accor Hotels to strengthen its presence in hospitality, and will launch ten luxury Armani Hotels & Resorts world-wide and 100 Formule 1 budget hotels in India. The company is opening educational institutions and healthcare centres in South Asia, Middle East and North Africa and the Subcontinent. EmaarEmaar acquired Singapore-based leading education provider, Raffles Campus, to extend expertise to its educational institutions.

EmaarEmaar holds 30 per cent equity in Dubai Bank, focused on retail and commercial banking. EmaarEmaar is also the largest shareholder in Amlak Finance, UAE's leading Islamic home financing company. For more information, visit www.emaar.com.

For further information, please contact:
Kelly Home / Nivine William
ASDA'A Burson-Marsteller
Tel: (+971 4) 334 4550
E-mail: k.home@asdaa.com, n.william@asdaa.com

Armani Press
Rod Manley
rod.manley@giorgioarmani.it

Marco Achilli
marco.achilli@giorgioarmani.it
Tel. +39 02 831061

EmaarEmaar Properties
Candice Dcruz
cdcruz@armanihotels.com
Tel: +9714 362 7621 / +97155 6457221

© Press Release 2008

 

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