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Abu Dhabi Hosts 2010 Chevrolet Camaro Regional Premiere

Press Release
 
 

25 November 2008
All-new, world-class sports car to hit Middle East showrooms second quarter of 2009

Bin Hamoodah AutomotiveBin Hamoodah AutomotiveLoading..., Liberty Automobiles Company, and Al Ghandi Auto gearing up for anticipated arrival

Register on www.camaroarabia.com to be a Camaro insider

Dubai, United Arab Emirates - The hottest new sports car on the scene, the 2010 Chevrolet Camaro is set to steal the spotlight on its regional premiere at the upcoming 2008 Abu Dhabi International Motor Show in mid December.

From concept to reality, the 2010 Chevrolet Camaro delivers the best of both worlds - great heritage and a thoroughly modern, advanced package of performance, comfort and technology. Camaro is set to hit Middle East showrooms by the second quarter of 2009.

"The 2010 Camaro will deliver on all the promises set forth by the widely popular 2006 Camaro concept," said Karen Toor, Chevrolet Cars Marketing Manager in the Middle East. "It is a heritage-inspired sports car for the 21st century, combining great looks and performance; advanced technology and surprising efficiency."

With a design that is very faithful to the original concept, the 2010 Camaro is a 21st century sports car that acknowledges its heritage. A long front dash-to-axle and short rear deck give the Camaro classic proportions, while a sleek windshield profile, wheels pushed to the corners and muscular fender forms are modern elements that reinforce its advanced engineering - and give the car a decidedly aggressive stance.

An advanced, efficient 3.6L V-6 engine is standard on LS and LT models. It is rated at an estimated 304 (net) hp @ 6400 rpm and 370 (net) Nm @ 5200 rpm of torque. A six-speed manual transmission is standard with the 3.6L engine. The high-performance Camaro SS is equipped with a powerful 6.2L V-8, with a choice of a six-speed manual or six-speed automatic transmission. Manual transmission-equipped models are powered by a higher output 6.2L V8 pumping out an estimated at 422 (net) hp @ 5000 rpm and 553 (net) Nm @ 4500 rpm of torque.

Designed to protect occupants before, during and after a crash, the Camaro offers a comprehensive system of safety features - starting with a robust body structure and integral safety cage around the passenger compartment. High-strength steel and ultra high-strength steel are used in key areas throughout the structure.

Indeed, the 2010 Camaro exemplifies GM's global development process. The design concept originated in the United States; engineering was directed by GM's global rear-wheel-drive team in Australia; validation was conducted on roads around the world and assembly will take place at GM's award-winning Oshawa facility in Canada.

Camaro anticipators can now register on www.camaroarabia.com and become a Camaro insider to keep up to date with all news on this highly anticipated sports car.

-Ends-

About Chevrolet:
Chevrolet is the largest division of General MotorsGeneral MotorsLoading.... Founded in 1911, Chevrolet fulfills the transportation needs of millions of people daily around the world.

In the Middle East, Chevrolet has a strong heritage stretching back more than eight decades. Today Chevrolet brings the most comprehensive range of value vehicles to customers across the region, offering superlative excitement, strong personality, value for money, safety and security from a brand that has long been a trusted partner in the region.

Chevrolet boasts the widest range of passenger cars and commercial vehicles in the Middle East, from the cost effective entry-level Spark, Aveo, Optra and Epica models to the iconic Corvette, and the full-size Caprice and Lumina sedans. Chevrolet also offers exciting and capable SUVs from the compact Captiva and mid-size TrailBlazer, to the fullsize Tahoe and Suburban, the Avalanche and Silverado pickups, the Uplander van, as well as chassis for commercial applications.

About GM
General MotorsGeneral MotorsLoading... Corp. (NYSE: GM), the world's largest automaker, has been the annual global industry sales leader for 77 years. Founded in 1908, GM today employs about 266,000 people around the world. With global headquarters in Detroit, GM manufactures its cars and trucks in 35 countries. In 2007, nearly 9.37 million GM cars and trucks were sold globally under the following brands: Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, HUMMER, Opel, Pontiac, Saab, Saturn, Vauxhall, and Wuling. GM's OnStar subsidiary is the industry leader in vehicle safety, security and information services.

In the Middle East since the 1920s, GM's vehicle brands sold in the region are Cadillac, Chevrolet, GMC, HUMMER and Saab supported by a unique set of customer-focused services. GM parts and accessories are sold under the GM Parts and ACDelco brands. The regional office in Dubai covers the company's operations in Bahrain, Iraq, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, Syria, UAE and Yemen. In 2007, GM sold 135,894 vehicles in the Middle East.

For more media material, please visit GM's global media website media.gm.com where you link to various country sites including the Middle East media website http://media.gm.com/me/gm/en/ . More information on GM and its products can be found on the company's consumer websites www.gm.com and www.gmarabia.com.

On 16th September 2008, General MotorsGeneral MotorsLoading... celebrated its 100th birthday. A series of activities and initiatives have taken place during the year, under the banner of GMnext, to showcase the company's accomplishments and vision for the future. For more details on GM's centennial, log on to www.gmnext.com

For more information:
Saada Hammad
Communications and Public Relations Manager
General MotorsGeneral MotorsLoading... Middle East
Tel (+9714) 3143333
E-mail saada.hammad@gm.com

© Press Release 2008

from Memac Ogilvy PR
 
 
 
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