| 24 Nov 2008 |
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Damiani opens a new flagship boutique at The Dubai Mall
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Damiani S.p.A. (Milan, Star: DMN), the flagship company of the Group active in creating, making and distributing high-end jewels and designs in Italy and abroad, announces the opening of its boutique in The Dubai MallThe Dubai Mall
. Prestigiously located opposite the Bloomingdales site on the ground floor of the recently opened mall, located in Downtown Burj Dubai, the split level flagship boutique spans a surface area of approximately 200sqm. It includes a spacious private VIP room on the upper level.
The boutique, opened together with exclusive local franchise partner Al Tayer Insignia, will carry a wide selection of the brand's most iconic fine jewellery lines for both men and women, from the most recent Chignon and Orbital collections to the D.Side must have collection, co-designed by Damiani and Brad Pitt. Several important bespoke pieces and High Jewellery sets will also be presented.
Guido Damiani, President and CEO of the Group stated "The Dubai MallThe Dubai Mall
is one of the world's largest shopping and entertainment destinations. It expects more than 30 million visitors within the first year of trade and we could not miss the occasion of being there with a high representative boutique, one of our largest ones, which perfectly displays the expression of the Damiani exclusive world".The new flagship follows the concept developed by Antonio Citterio, an internationally famous Italian architect who has already designed numerous Damiani boutiques throughout the world, emphasising further the Italian quality of the brand. The style is sophisticated in both its formal language and in its structural details, creating a deluxe ambience and setting. The minimal, elegant shape of the furnishings is confirmed by the choice of the quality materials used, predominantly pallisander wood, amber glass and bronzed brass.
"The opening of this third boutique in the Middle East, following BurJuman, Dubai in September 2007 followed by Kuwait City, represents our strong desire to continue growing abroad and in the Middle East", stressed Guido Damiani. "We are planning other openings in this area to cover a market that is of undoubted interest to our sector".
Damiani is available in the UAE at the Damiani boutiques located at The Dubai MallThe Dubai Mall
and BurJuman, as well as at Azal stores and Harvey Nichols.- Ends -
About Damiani S.p.A.
Damiani S.p.A. is the flagship company of the Damiani Group, leader in the Italian market for the production and sales of high-end jewels and designs and operating in the jewellery sector with prestigious brands such as Damiani, Calderoni 1840, Salvini, Alfieri & St. John and Bliss. It also owns Rocca 1794, a prestigious Italian chain with over 200 years of expertise in retailing the world's most famous international brands of watches and jewellery.
With over 700 employees, the Damiani Group is active in Italy and the main world markets with its own operative affiliates and manages 39 direct points of sale and 35 more in franchising located on the main world international fashion streets.
Made strong by a tradition that has lasted for centuries in the world of high end jewellery thanks to historically famous brands that make up its portfolio, the Group today is careful in interpreting its legendary heritage, and respects the customs and innovative spirit of its origins.
About Al Tayer Insignia
Al Tayer Insignia is the largest luxury retailer in the Middle East. It is part of Al Tayer GroupAl Tayer Group
, a UAE-based diversified business conglomerate. Al Tayer Insignia represents over 30 of the world's most renowned luxury brands and operates 62 stores in the region. The company currently employs over 1000 people and has been growing at an average of over 80% per year for the last five years. Headquartered in the UAE, it also has operations in Bahrain, Lebanon and Qatar.Among the brands currently in its portfolio are Ferrari, Bottega Veneta, Dolce & Gabbana, Giorgio Armani, Gucci, Sergio Rossi and Yves Saint Laurent, to name but a few. Al Tayer Insignia is also responsible for opening and operating the largest Harvey Nichols outside the United Kingdom, at the Mall of the Emirates in Dubai.
Al Tayer GroupAl Tayer Group
is a diversified regional business established in 1979 with its headquarters in Dubai, UAE. Since its inception, the Group has grown rapidly and currently operates in 12 countries in the Middle-East and beyond. It has built leading operations in multiple sectors, including automotive, contracting, distribution, publishing, retail, and services.For further information:
Emma Rymer
Account Manager, Press Office,
Al Tayer Group
Tel: +9714 201 1158
Email: erymer@altayer.com
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