Zabeel Investments' Tiara evolves into Essque Hotels |
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DUBAI, 06 November 2008: Zabeel InvestmentsZabeel Investments
today announced that its flagship hospitality brand, Tiara Hotels & Resorts, is adopting a new brand name - Essque Hotels - as it gears up to open its first property in 2009. Announcing the rebranding, H.E. Mohammed Ali Al Hashimi, Executive Chairman of Zabeel InvestmentsZabeel Investments said: "Essque was created as we felt it was the right time to introduce a brand that will become a benchmark in luxury hospitality. A number of sub-brands, covering a range of hospitality services and operating as standalone and integrated business units, will eventually come under the Essque Group."
H.E. Al Hashimi added: "Essque is a contemporary brand that reflects the passion, creativity and originality of its 'thought luxury' hospitality offering. As a brand it will defy conventional perceptions of hospitality."
Danny Haddad, CEO, Essque Hotels said: "Our agenda is simple: we want to inject a strong element of democracy in our approach to hospitality. We want to empower our guests with the freedom to choose, enabling them to customise their experiences at our properties. "
Essque Hotels is currently in the process of finalising plans to open its first property, Essque, which is located at the heart of the Palm Jumeirah. Scheduled to open in 2009, the property will feature 309 luxury bedrooms and suites, a full-fledged spa, meeting rooms and a range of food and beverage outlets. Essque will be part of the Tiara Residence project.
-Ends-
About Zabeel Investments
Founded in February 2006, Zabeel InvestmentsZabeel Investments is a Dubai-based diversified investment company with business interests spanning commercial real estate development and management, private equity and asset management across a wide range of economic sectors in the GCC and other international markets.
The company's combined property and equity portfolio, has been evolved in to two wholly owned subsidiaries; Zabeel Capital, which will focus on growing the company's current AED 3.67 billion (US$1 billion) international and regional holdings and Zabeel Properties, whose property portfolio currently comprises of approximately AED15 billion (US$5 billion) of prestigious residential, commercial and hospitality developments.
For more information please contact:
Natasha Bartlett-Twivey
Essque Hotels
+971 4 501 9000
natasha.bartlett@essuehotels.com
Reuven Proença
Weber Shandwick, Dubai
+971 4 321 0077
reuven.proenca@ws-mena.com
© Press Release 2008
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