American Express supports Middle East's largest luxury jewellery exhibition for eighth consecutive year |
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American ExpressAmerican Express
is the Official Payment Card of Jewellery Arabia 2008Show expects over 500 exhibitors and 40,000 visitors this year
Manama, 6 November 2008: The leader in premium payment solutions, American Express Middle East and North AfricaAmerican Express Middle East and North Africa
, has partnered with Jewellery Arabia 2008 as the "Official Payment Card" of the event. This is the eighth consecutive year that American ExpressAmerican Express has supported the largest prestigious jewellery and watch show in the Middle East, which attracts over 40,000 visitors each year.
"The Middle East is among the third largest consumer of diamonds and has the highest per capita purchase of gold. With a large population under the age of 25, and rising wealth levels, the region has seen a sharp rise in demand for jewellery as well as for luxury products and services over the past few years," said Mazin Khoury, Vice President, American Express Middle East and North AfricaAmerican Express Middle East and North Africa. "As the leader in luxury payment solutions, Jewellery Arabia is a natural partner for American ExpressAmerican Express, and we are pleased to continue our association with the region's largest luxury jewellery exhibition."
Khoury added that jewellery is one of the key areas of spend for American ExpressAmerican Express Cardmembers, who on average spend three to four times more on other cards - an attractive proposition for merchants. "More and more merchants are recognising the premium clientele and tangible value American ExpressAmerican Express can provide to them," he added.
Fawzi Al Shahebi, Director of Sales and Marketing at Arabian Exhibition Management WLL (AEM), the organisers of Jewellery Arabia 2008, has commented, "Running successfully for 17 years, the Jewellery Arabia series has become an important annual highlight for leading luxury brands. Last year, the show attracted an all-time record number of over 500 jewellery exhibitors and 40,000 private collectors and visitors. With personal wealth levels consistently going up in the region, and with supporters such as American ExpressAmerican Express, we can expect to see greater footfall at the show this year."
-Ends-
About American ExpressAmerican Express:
American ExpressAmerican Express Company is a diversified worldwide travel, financial, and network Services Company founded in 1850. It is a world leader in Charge and Credit Cards, Travellers Cheques, travel, financial planning, business services, insurance, and international banking.
AMEX (Middle East) B.S.C. (c) - AEME established its presence in the Middle East in 1959 and set up its first office in Bahrain in 1979. In 1992, American ExpressAmerican Express became a joint venture company owned by Mawarid Investment Limited and American ExpressAmerican Express.
Operating in 18 markets in the Middle East and North Africa region, AEME issues dollar currency Credit and Charge Cards: The Centurion® Card, The Platinum Card®, Gold, Personal (Green) as well as Company and Corporate Cards. Since 2001, with the introduction of its first local currency Credit Card in the United Arab Emirates, AEME has been introducing a range of local currency Credit Cards across the region.
American ExpressAmerican Express Cards are accepted at millions of locations in more than 200 countries and territories worldwide.
For further information, contact:
Gunjan Chaurasia / Sudha Hemmad
ASDA'A Public Relations
Tel: +9714 3344550
Email: g.chaurasia@asdaa.com, s.hemmad@asdaa.com
Head of Corporate Communications & PR
American ExpressAmerican Express Middle East & North Africa
Email: maya.albaradie@americanexpress.com.bh
© Press Release 2008
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