| 19 Oct 2008 |
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Etisalat Unveils Retail Strategy to Market Mobile Handsets and 3G Devices Across Asia, Africa and the Middle East
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Dubai, October 19, 2008: EtisalatEtisalat
today unveiled its strategy for the retail of mobile devices and terminals across 17 countries in Africa, Asia and the Middle East. EtisalatEtisalat will now look to negotiate purchase contracts with international vendors and Own Equipment Manufacturers (OEMs) on behalf of its subsidiaries. This strategy will provide great value for its consumers through lower priced devices and promotional bundles.As a part of the strategy, EtisalatEtisalat will introduce its own range of telecommunications devices and handsets, which will be branded especially for EtisalatEtisalat and its subsidiaries. It will also negotiate retail agreements with global leaders in mobile phones and devices to maximize the corporate's purchasing power and provide maximum value for its consumers.
This ultimate objective of the strategy is to provide state-of-the-art-devices in packages to meet customers' needs and bring more added value and services to its markets at competitive prices. This will help bring both high-end models and entry-level devices into reach of consumers across Africa, Asia and the Middle East.
has successfully carved a position for itself within the list of the world's most influential operators through our ongoing expansion strategy. The next phase in our growth is to activate synergies - whether this in terms of acquisitions, knowledge or in other areas," said Mohammad Hassan Omran, Chairman of EtisalatEtisalat. "Our corporate strategy is based on extending the reach of all of our customers, wherever they are living or traveling. Our retail strategy will support this by providing devices and technologies at an accessible price point."EtisalatEtisalat
was ranked the largest operator in the Arab World and one of the largest telecommunications companies in the world in the Financial Times 500 survey, earlier this year. It has expanded into its 17th market in September. Its international subsidiaries give it access to approximately 1.6bn potential consumers.-Ends-
For further media information, please contact:
Mohammad Okour
Mobile: 050 8815000
Email: m.okour@asdaa.com
Website: www.etisalat.ae
© Press Release 2008
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