cashU - the preferred payment partner for over 200 online multiplayer games will mark its presence by highlighting its impressive portfolio of massively multiplayer online role playing games, virtual goods, and Arabic browser games at the Dubai World Game Expo, which will take place at Dubai International Convention & Exhibition Centre in United Arab Emirates from 28 - 30 October, 2008.

Incepted in 2002, cashU's prepaid card enables minors to shop online and play online games without the use of a credit card. Minors are further protected by cashU's Parental Control feature which can be used to control the shopping experience. Each merchant is screened according to the product's recommended age group, (0-12, 12-18, and 18+). Parents can block or unblock specific merchants from the Account's login area. The feature enables the parent to affect a greater degree of control and security to credit cards.

"We are delighted to participate at the Game Expo in its inaugural year. cashU has been at the forefront of gaming developments in the Middle East, we are keen to capitalize on the growing demand for a credit card alternative. Teenagers in the Middle East have been ahead of the curve when it comes to using new products and technology in the online sphere." said Martin Waldenstrom, General Manager of cashU. "A good example of exponential growth in this region is Travian. The Arabic version of this popular browser based strategy game is enormously popular in Saudi Arabia, having doubled its user base to a million in just three months." He added.

cashU's prepaid cash card model enables users to make payments on the biggest names in online multiplayer gaming - World of Warcraft, Maplestory, and Runescape, which have a multi-million user base globally, and a loyal fan base in the Middle East. Browser games are now more popular among Arab users, and cashU has partnered with developers who have made local language versions for Stardoll, Travian, Khanwars, and The Crims.

cashU will be launching co-branded cards in association with Stardoll, the world's largest online entertainment destination for girls aged 9-17 focused on fame, fashion and friends, Stardoll receives nearly 8 million unique visitors every month from across the globe--94% of whom are teen and tween girls.  One of the few places on the Internet designed specifically with girls' interests in mind, the Stardoll community express themselves in a number of unique ways to deliver a playful, fun-filled approach to fashion, celebrity and dress-up.  The site also has user-run fashion magazines, clubs, instant messaging and virtual shopping. cashU can be used to sign up for a paid account that opens a number of features on the site.  

cashU will also be launching co-branded cards in association with Khan wars. Khan wars is a browser game where you develop your own medieval empire. Starting with a small kingdom, the players must conquer castles, organize alliances and wage deadly wars. A complex real-time strategy with thousands of players, who ally themselves in clans and fight each other, in a struggle for world domination.

 - Ends -

About cashU
Launched by Maktoob in July 2002, cashU was born as a result of a survey conducted by Maktoob.com, which revealed that only 13% of internet users were willing to use their credit cards online. There was a clear need for an internet payment solution that tackled fraud and security concerns; and also addressed the need for a payment alternative in countries where credit card penetration was extremely low.

cashU is a prepaid Internet payment service. The user can sign up for a free cashU account, which can be funded using a variety of payment methods. Funds added to the cashU account can be used to purchase products and services on cashU's growing merchant base.

cashU has provided the region with a key solution for e-commerce. cashU is a payment platform that is built upon and encapsulates the most sophisticated and up to date fraud prevention systems, cashU reduces the risk of online payments and allows for wider, safer and faster consumer participation in e-commerce.

cashU provides merchants with a solution where they can sell their goods and services on the Net, including virtual products (like online game items) or services (such as SMS or ring tones) that require micro payments. Merchants pay no setup or installation fees - and integrating cashU is quick and simple.

cashU is now available in 28 countries around the world. The cashU network connects hundreds of thousands of cashU cardholders, online and offline resellers as well as online businesses and merchants, and will continue to develop and advance rapidly.

Dubai World Game Expo (DWGE) / Dubai World Game Summit (DWGS)
DWGE is organized by INDEX Conferences & Exhibitions Organisation Est. under the Patronage of HH Sheikh Majid Bin Mohammed Bin Rashid Al Maktoum, Chairman of Dubai Culture and the Arts Authority. DWGE is the computer game's gateway of MENA region and it is home of interactive gaming. The exhibition halls will be open for trade visitors from 10:00 to noon on 28th and 29th October. For public the exhibition halls are open from 29th and 30th October, 2008. The DWGE will also highlight the Dubai World Game Summit (DWGE), presented by Nokia as the Platinum Sponsor. Attendees will witness the unveiling of latest in the game industry and the vast business opportunities for the MENA region.

For more information, please contact:
CashU
Dubai Internet City
Dubai, UAE
Tel:+971 4 3602742
Fax: +971 4 3918509
P.O. Box 500074
Website: www.cashu.com

© Press Release 2008

 

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