| 28 Sep 2008 |
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New Cadillac Escalade Platinum: Set To Dazzle Middle East Customers With Unmatched Luxury
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The Cadillac Escalade Platinum reinforces the two pillars of Cadillac's renaissance: Design and Technology
Dubai, United Arab Emirates - Dramatic design and cutting-edge technology drove the Cadillac Escalade to the top of the large luxury SUV category, and the Escalade is set to extend that leadership thanks to the launch of the new ultra-luxury Platinum Edition. Offering even more segment-first technologies, this flagship car will hit Middle East showrooms in the final quarter of 2008.
Cadillac's Escalade Platinum is the fullest expression of the brand's dramatic design, luxury and technology. The Escalade Platinum will be one of the most technically advanced SUVs with the addition of segment-first LED headlamps, offering greater lighting with reduced energy, and the world's fastest-acting suspension - Cadillac's Magnetic Ride Control, which gives more precise body motion control.
Escalade sports a sleek, clean and athletic form with improved aerodynamics. It is instantly identifiable as a Cadillac and incorporates styling cues from Cadillac's landmark Sixteen concept vehicle, including a detailed signature grille, front fender vent ports and layers of chrome accents.
Inside the Escalade Platinum is the latest example of Cadillac's 21st-century return to handcrafted luxury details. The instrument panel, center storage console and door trim are wrapped and stitched by hand. They feature decorative French seams that convey an elegantly tailored look and feel. Materials include rich leather on the instrument panel, with unique wood inlays, an aluminum trim and unique colours combination.
"The Platinum Edition will extend Escalade's continuing status as the large luxury SUV of choice for top consumers in the Middle East. It is the fullest expression of the brand's dramatic design, luxury and technology" said Adib Takieddine, Cadillac Marketing Manager in the Middle East. ". The Platinum Edition delivers convenience and is surely going to exceed the expectations of the Middle East consumers when it comes to luxury and performance".
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About Cadillac
Cadillac is the luxury vehicle division of General Motors. It was founded in 1902. Cadillac is committed to developing compelling, high-quality vehicles with bold design, breakthrough technology and world-class performance. In doing so, Cadillac has carefully preserved the qualities relevant to luxury consumers and translated them into vehicles with the performance, features and benefits that appeal to 21st-century buyers. Global sales and market share have made consistent gains in recent years.
Cadillac today produces the premium entry level BLS, the all new multi award-winning CTS luxury sedan, the STS performance luxury sedan, the SLS long wheelbase luxury sedan, the DTS full-size luxury sedan, the XLR convertible luxury roadster, a line of supercharged performance V-Series models, including the CTS-V, the STS-V, and the XLR-V, the SRX midsize luxury utility, and the world's most powerful line-up of SUVs: the Escalade, Escalade ESV and Escalade EXT.
The Cadillac brand has been an iconic presence in the Middle East region for over 84 years.
About GM
General Motors Corp. (NYSE: GM), the world's largest automaker, has been the annual global industry sales leader for 77 years. Founded in 1908, GM today employs about 266,000 people around the world. With global headquarters in Detroit, GM manufactures its cars and trucks in 35 countries. In 2007, nearly 9.37 million GM cars and trucks were sold globally under the following brands: Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, HUMMER, Opel, Pontiac, Saab, Saturn, Vauxhall, and Wuling. GM's OnStar subsidiary is the industry leader in vehicle safety, security and information services.
For more media material, please visit GM's global media website media.gm.com where you link to various country sites including the Middle East media website http://media.gm.com/me/gm/en/ . More information on GM and its products can be found on the company's consumer websites www.gm.com and www.gmarabia.com.
On 16th September 2008, General Motors will celebrate its 100th birthday. A series of activities and initiatives will take place during the year, under the banner of GMnext, to showcase the company's accomplishments and vision for the future. For more details on GM's centennial, log on to www.gmnext.com
For more information:
Saada Hammad
Communications and Public Relations Manager
General Motors Middle East
Tel (+9714) 3143333
E-mail saada.hammad@gm.com
© Press Release 2008
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