| 04 Aug 2008 |
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Royal Air Maroc joins 12 regional airlines in Amadeus-AACO strategic deal
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Amadeus signs 10-year distribution agreements with thirteen AACOAACO
member airlines, up from seven in 2000, accounting now for 68% of reservations made by travel agencies in the region Dubai, UAE, 4 August 2008: Royal Air Maroc (RAM)Royal Air Maroc (RAM)
, Morocco's national carrier, has signed a 10-year distribution agreement with Amadeus, a global leader in technology and distribution solutions for the travel and tourism industry. RAMRAM joins 12 other regional carriers from the Arab Air Carriers Organisation (AACO)Arab Air Carriers Organisation (AACO) that selected Amadeus as an exclusive distribution partner in their home markets, for ten years, effective January 1st, 2009.
These 13 airlines (Air AlgerieAir Algerie, Afriqiyah AirwaysAfriqiyah Airways, EgyptAirEgyptAir, Etihad AirwaysEtihad Airways, Kuwait AirwaysKuwait Airways, Libyan AirlinesLibyan Airlines, Qatar AirwaysQatar Airways, Royal Air MarocRoyal Air Maroc, Saudi Arabian AirlinesSaudi Arabian Airlines, Sudan AirwaysSudan Airways, Syrian Arab AirlinesSyrian Arab Airlines, TunisairTunisair and Yemen AirwaysYemen Airways) account for 68% of reservations made by travel agents in the region.
M. A. Zoutien, Royal Air MarocRoyal Air Maroc's Assistant Managing Director, Commercial, commented: "Over the past seven years of collaboration with Amadeus, the partnership gave a complete satisfaction by offering necessary tools to the development of opportunities in our strategy of distribution. This positive cooperation with Amadeus played a primordial role in the choice of our long-term partnership, as well as providing us with the appropiate tools for the improvement of services given to our customers. We are confident Amadeus can provide us with the best-in-class tools to help us make the right choice in our distribution strategy as well as enhance significantly service to our customers."
Julia Sattel, Amadeus' Vice President, Global Sales Development, EMEA & LA, added: "This additional strategic deal is further proof of our commitment to provide the content of Royal Air MarocRoyal Air Maroc
to travel agencies. Our infrastructure, recently enhanced with our highly specialised Regional Hub for the MENA region in Dubai, and our continued investment ensures we can deliver best on-the-ground support, to enable further growth for RAMRAM and bring the best service, content and the very latest technology to the region's travel agent community" Amadeus is the leading technology provider to the travel industry with 94,100 travel agency locations and more than 32,500 airline sales offices using Amadeus to run their reservations and sales functions. In addition, Amadeus Altéa CMS, the next generation customer management solution, is currently being used by five airlines in the region - EgyptAirEgyptAir, Etihad AirwaysEtihad Airways, Libyan AirlinesLibyan Airlines, Middle East AirlinesMiddle East Airlines and Qatar AirwaysQatar Airways - to manage sales, reservations, inventory and departure control functions.
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About Royal Air Maroc
Royal Air Maroc (RAM)Royal Air Maroc (RAM)
is the flag carrier airline of Morocco, based in Casablanca. It operates scheduled international flights from Morocco to Africa, Europe, and North America as well as a domestic and charter network (including Hajj flights). Its base is Mohammed V International Airport (CMN), Casablanca.About Amadeus
Amadeus is the chosen technology partner for providers, sellers, and buyers of travel. The company provides distribution, IT and point-of-sale solutions to help its customers adapt, grow and succeed in the fast-changing travel industry. Customer groups include travel providers (airlines, hotels, car rental companies, railway companies, ferry lines, cruise lines, insurance companies and tour operators), travel sellers (travel agencies) and travel buyers (corporations and travelers). Solutions are grouped in four solution categories - Distribution & Content, Sales & e-Commerce, Business Management and Services & Consulting.
Contact details
Priscilla Stanley/ Sameh Hamtini
Asda'a Public Relations
T: +971 4 3344550
E:p.stanley@asdaa.com / s.hamtini@asdaa.com
© Press Release 2008
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