Dubai, March 18, 2008 - After recently winning 1^st place in the Middle East/Africa group for the second year in a row, business major students at The American University in DubaiAmerican University in Dubai have won the World Championship of the IAAIAA InterAd Global Advertising Competition. The International Advertising Association (IAA)International Advertising Association (IAA), its client Unilever and sponsor Global Advertising Strategies recently announced the IAAIAA InterAd XII world champions of the 2008 competition, which challenged student teams world-wide to develop innovative, integrated marketing communications plans for promoting Unilever's Axe brand in ethnic multi-cultural markets.

InterAd is the IAAIAA's annual student advertising competition which provides hands-on marketing communications experience for undergraduate students from around the world. It is a case-history style project, which gives students a chance to apply their marketing theory in practice and experience real-world marketing environment[1].

"Los Maestros", the AUDAUD team, which was led by Dr. Ode Amaize, Assistant Professor of Marketing Communications, developed the Missing Link campaign which won them 1^st place in the Middle East/Africa group and has now made them World Champions.

Dr. Lance de Masi, AUDAUD's President commented: "Year after year, AUDAUD takes the InterAd honors. This is testimony to the university's unsurpassed excellence in marketing communications education. We simply wouldn't be there without a solid curriculum, a superb faculty and motivated students."

AUDAUD competes Globally

AUDAUD competed with the other regional finalists at the international level. "Los Maestros", the IAAIAA InterAd XII World Champion team, was selected by senior marketing communications professionals including executives from Unilever and Global Advertising Strategies; the winning team will receive the InterAd World Championship trophy and other prizes including a travel allowance of up to US$7,500 to present the award winning recommendations at the 41st IAAIAA World Congress in Washington, DC, April 7th-9th, 2008.

-Ends

About The American University in Dubai
The American University in DubaiAmerican University in Dubai is a private, non-sectarian institution of higher learning founded in 1995; it serves UAE nationals and international students who seek world-class career-oriented education. It is accredited by the Commission on Colleges (COC) of the Southern Association of Colleges and Schools (SACS) to award Bachelor's and Master's degrees. AUDAUD is licensed by the Washington DC Education License Commission. It is also licensed and its programs are accredited by the UAE Ministry of Higher Education and Scientific Research. For more information, please visit www.aud.edu.

International Advertising Association
The International Advertising Association (IAA)International Advertising Association (IAA), headquartered in New York, was founded in 1938 to champion responsible marketing. The IAAIAA, with its 56 chapters in 76 countries, is a one-of-a-kind global partnership whose members comprise advertisers, media, advertising and public relations agencies, media companies, and academics. The IAAIAA is a platform for industry issues and is dedicated to protecting and advancing freedom of commercial speech, responsible advertising, consumer choice, and the education of marketing professionals. For more information please visit www.iaaglobal.org

For more information, please contact:
Ms. Rim Ibrahim,
External Affairs Coordinator,
Tel (04 3183139),
Fax (04 3998899);
ribrahim@aud.edu

© Press Release 2008

 

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