Dubai, March 18 2008: The creators of Leaders in Dubai, the highly acclaimed organisers of events that are designed to inspire, enthral and educate senior business professionals across the Middle East, announce the first ever MARKETING 08 event to be held between the 20-23 April 2008 at the Al Murooj Rotana, Dubai. MARKETING 08 is set to be a resounding success with over 30 key leading marketing experts from around the world joining force in Dubai to discuss the latest and most prominent industry topics.

MARKETING 08, the only exclusively designed marketing-orientated event in the region entitled "Creativity in Experimental Times", will bring an eclectic array of innovative, thought-provoking and alternative marketing strategies and concepts at the forefront of discussion.

Mr. Alan Kelly, Divisional Director of Leaders Presents, the creators of MARKETING 08, said: "MARKETING 08 is truly unique; it is the beginning of a new and ideal platform for debate and dialogue amongst some of the world's most influential marketers. We are currently experiencing a new age of marketing and for this very reason Leaders has created this event. We are thrilled to be host to local, regional and international key speakers here in Dubai at the first annual event of the series."

The first in the series, MARKETING 08, is endorsed by the leading international professional marketing body the Chartered Institute of Marketing (CIM). Key speakers include the renowned author of two New York Times #1 bestsellers, 'The Tipping Point' and 'Blink', Malcolm Gladwell, IBM's Vice  President-Marketing Northeast Europe, Katharyn White, Former Press Secretary to HRH The Princess of Wales, Patrick Jephson, Former International Chairman of CIM, Paul Gostick and OgilvyOne Middle East's CEO, James Duthie.

Commenting on marketing trends, Kathryn White, IBM's Vice President-Marketing Northeast Europe and keynote speaker of the session entitled 'Maximise Your Marketing Innovation: Vision, Mission, Reward', said: "Innovation in marketing is not just about being 'new'. In fact, not everything 'new' is necessarily 'good'. It's about bringing fresh, original ways to add value to your client's business while building on your position and portfolio."

MARKETING 08 will include keynote presentations and interactive sessions as well as panel session debates and a choice of three tailor-made afternoon breakout sessions. Nick Wiggin, Managing Director EMEA, Ansible, UK, key speaker and moderator of the Mobile Generation Breakout Session, said: "MARKETING 08 is clearly a pioneering event, by addressing the emerging mobile marketing opportunity this event puts itself on the map as the leading event for marketers in the region."

"Marketers in the UAE and GCC region will gain insight from global developments in this emerging area. This is an opportunity to learn from mobile marketing experiences in Europe, Asia & North America and apply to develop instant brand interaction in the local market", added Wiggin.

MARKETING 08 is the ultimate opportunity for registered guests to share and exchange their ideas and concepts with their peers. In an intimate and relaxed environment, registered guests will benefit from hearing the most recent, comprehensive and innovative solutions to their marketing needs based on international and regional marketing trends provided by industry experts. To be a part of this exclusive event and have the chance to learn, network and be exposed to new business opportunities, register now on www.leaderspresents.com/marketing

-Ends- 

About Marketing 08
Marketing 08 will be different from all regional marketing conferences that came before it, not just focusing on the traditional marketing stalwarts of media and advertising but reflecting the extremely broad nature of professional marketing today, delving into key areas of both regional and international marketing. Marketing 08 is the beginning of a new platform for real debate and dialogue amongst marketing professionals and business leaders from across the Middle East. It will undoubtedly be the beginning of a new standard in marketing conferences in the new age of marketing. 

From the creators of Leaders in Dubai, Marketing 08 brings you practical and creative solutions, not just theory, in an intimate, relaxed environment. Hear up-to-date international and regional marketing trends, and fact based practical ideas to solve the specific marketing challenges that you face today. Plus, exchange ideas and past successful campaigns with your peers in facilitated networking sessions.

Website: www.leaderspresents.com/marketing

About Leaders
Leaders Presents is a new division designed to provide the IIR delegate a new level of conference experience. Born from the success of the Annual Leaders in Dubai Business Forum, Leaders events stand out from the rest with superior levels of speakers, up to date topics and an all round level of excellence within the execution of the events. The flagship event- Leaders in Dubai is a meeting of over 1,500 of the regions most eminent business leaders from across all industries who come together to network, learn and debate on the future of business and share experiences from some of the most popular business, economic and political leaders across the globe. Leaders Presents have launched a number of other highly successful events recently including the acclaimed Management Innovation Forum which launched in 2007 and was met with rave reviews, and the Middle East Business Achievement Awards; honouring regional business leaders for their excellence and contribution to business. 2008 now sees the launch of a variety of new Leaders Presents event- all of which promise to evoke thought and creativity and give real value to the delegates who attend.

Speakers- current and past at Leaders Presents events include Colin Powell, Jack Welch, Bill Clinton, Richard Branson, Kofi Annan, Michael Porter, Her Majesty Queen Noor, Tom Peters, Malcolm Gladwell and Thomas Friedman.

Website: www.leaderspresents.com

About CIM
The Chartered Institute of Marketing is the leading international professional marketing body with some 50,000 members worldwide. First established in 1911 it defines the marketing standards that operate in the UK and is the global champion of best marketing practice. The Institute exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners, enabling them to deliver exceptional results for their organisations. It does this by providing membership, qualifications and training to marketing professionals around the world.

Website: www.cim.co.uk

About the Speakers
Speakers mentioned in this press release:

Malcolm Gladwell has an incomparable gift for generating value by interpreting groundbreaking research in psychology, sociology and neurology and applying it to business. In 2005, Time Magazine named Malcolm one of the 100 Most Influential People. He is the author of two New York Times #1 bestsellers, 'The Tipping Point' and 'Blink'. Malcolm's first book embedded the concept of 'The Tipping Point' in our everyday vocabulary and gave organisations new tools for understanding how and why change happens, and how to create positive epidemics of ideas and behaviour. In 'Blink' he analyses first impressions - the judgments we make unconsciously and instinctively - and he explores how we can master this important aspect of successful decision-making. He is currently a staff writer for the New Yorker magazine and previously, he was a reporter for the Washington Post.

Katharyn White brings twenty years of international sales and marketing experience to her current mission as Vice President, Marketing, IBM Northeast Europe. Katharyn leads IBM marketing and strategy for hardware, software, and services portfolios.  She is also a member of IBM's global senior leadership team, the integration and values team and the Chair of the Northeast Europe Climate Change Steering Board. Katharyn led the integration and transition of IBM's innovative partnership with Lenovo, which acquired IBM's personal computing business. Katharyn was previously Vice President for IBM Market Intelligence, Industry and Solutions Marketing, and prior to that she led Distribution Channels Marketing for IBM Europe Middle East Africa. Katharyn's first assignment in Europe was Vice President, Marketing for IBM's PC Division. Before that she was Vice President, Worldwide Sales, focusing on delivering PC solutions across the IBM portfolio, and Sales Director working on global accounts. Prior to joining IBM in 1996, Katharyn held positions in product management, marketing and manufacturing for DuPont. She began her career in sales and marketing positions at Hewlett Packard. Katharyn is a Phi Beta Kappa graduate of Duke University (Mechanical Engineering and Material Science) and holds a Masters in Management from the Georgia Institute of Technology.

Patrick Jephson was born and raised in Ireland. He has a Master's Degree in Political Science from Cambridge University. After ten years as an officer in the Royal Navy he was selected to join the Royal Household, serving for eight years as Equerry and as the first and only Private Secretary (Chief of Staff) to Diana, Princess of Wales. He was appointed Lieutenant of the Royal Victorian Order (LVO) for personal service to the Sovereign. His work for Princess Diana involved daily working contact with British and foreign officials at all levels up to and including head of state. He also organised Diana's international visits and journeyed with her to destinations such as the USA, Russia, France, Germany, Italy, Japan, India, Pakistan, Egypt, Zimbabwe, Argentina, Hong Kong, Indonesia, Kuwait, Saudi Arabia and the UAE.  Some of these experiences are recalled in his book Portraits of a Princess: Travels with Diana. Patrick also managed the Princess's relations with a wide range of British institutions including Buckingham Palace, Downing Street, Parliament, the City of London, police and security services, the news media and the film and entertainment industries. In addition he controlled the Princess's links with the voluntary sector and wrote the majority of her speeches, messages, forewords and public correspondence. He then spent eighteen months as a senior consultant at Lowe Bell Communications before writing, on Princess Diana's death, his account of life in royal service. His first book Shadows of A Princess (a New York Times and Sunday Times of London bestseller) was reviewed as "the most indelible and authentic portrait of the people's princess." As writer and presenter of television documentaries, a contributor to current affairs programmes worldwide and a discriminating writer on royal affairs, he has a unique ability to decode the messages hidden in official communiqués and in tabloid gossip.

Paul Gostick B.Sc.(Hons), DipM, FCIM, FRSA, MCMI and Former International Chairman, The Chartered Institute of Marketing is an a experienced business and marketing professional with significant management and channel experience gained with major US and European high technology multinationals and in not-for-profit organisations. Paul was elected International Chairman of The Chartered Institute of Marketing in May 2004 with responsibility for leading, setting and maintaining the strategic direction of the world's largest professional body for marketing. He has worked in high technology industries for 29 years, holds an Honours Degree in Electronic Engineering, the Postgraduate Diploma in Marketing, and is a Chartered Marketer. Paul has broad experience of marketing and management in IT and high technology across many vertical markets - finance, telecommunications, retail, manufacturing, energy and public sector. He specialises in services, B2B marketing and branding. He is an accomplished presenter and has spoken at conferences on various business topics in the UK, USA, China, Hong Kong, Singapore, Malaysia, Sri Lanka, Middle East and Africa. Paul gained the Institute's Diploma in Marketing 1989 and became a full member of the Chartered Institute of Marketing in 1990 and was elected Fellow in 1999. He is also a member of the Institute of Management and a Fellow of the Royal Society of Arts. As a keen supporter of Continuing Professional Development he was amongst the first marketers in the world to achieve individual Chartered Status in October 1998. Paul has worked for a number of multinationals - Sun Microsystems, Digital, Tektronix, Bull HN and Brown Broveri Kent in various Technical, Marketing and Managerial positions. 

Nick Wiggin has recently joined Ansible as Managing Director EMEA. He brings his 15 years of media experience, with the last 7 years focussed on mobile media, to help advertiser and agency clients maximise the impact of mobile advertising through the Ansible Full Service business. He set up his own mobile specialist company, WhoHow, in early 2003, successfully cultivating strong international relationships with agency groups and mobile operators. Last year Nick helped launch a mobile ad serving business in Asia and the Middle East, cultivating relationships with Etisalat, Du and a number of local UAE based advertising agencies and media companies. WhoHow was instrumental in the launch, acquisition and strategic development of mobile businesses for clients such as WPP, Aeigis, Mitsui and Endemol. Before setting up his own company Nick worked in South East Asia and Europe for the media agency OMD where he was directly responsible for multi-market projects and staff in 3 regional offices. Nick was Chairman of the Mobile Marketing Association for two terms from 2005 to 2007, responsible for developing the mobile advertising standards initiative and re-writing the 'Code of Conduct'. He has a passion for helping the mobile industry overcome hurdles such as metrics and standards to make mobile advertising happen, hence following his MMA role with a strategic advisory position on mobile advertising at the GSM Association.

For the complete speaker's biographies, please visit: www.leaderspresents.com/marketing

For more information, please contact:
Selina Kleinwort
PR Media Relations & Events Manager
O2 Public Relations
Tel: +971-4-3122732
Fax: +971-4-3122788
Mobile: +971-507553877
E-mail: selina.k@o2pr.net 

© Press Release 2008 from O2 PR

Share this on:        Delicious         Digg         reddit         Facebook         StumbleUpon

 

 

Community Comments (0) - Comment on this article

The opinions of the authors expressed herein do not necessarily state or reflect Zawya. Read our Comment Policy.

 

 

 

close x

Loading ...

 

close x

Loading ...