Abu Dhabi, UAE, 23 February 2008: The Bride Show Abu Dhabi has reported record visitor numbers for its sixth year; more than 14,000 visitors attended the four day event.

The show, which took place at the Abu Dhabi National Exhibition Centre at the beginning of February, attracted fiancés and fashionistas alike who came to see the largest number of fashion shows in one event in the UAE capital.

Each day four designers launched their latest collections, which included bridal wear, Abayas and haute couture creations, modelled on the catwalk to rapturous applause and flashing cameras. The last day featured designs by the finalists of the inaugural Swarovski Abaya Design Awards, a competition to launch undiscovered design talent. Eiman Al Marzouqi, a UAE national from Abu Dhabi, was named the winner of the Award for her unique use of Swarovski crystals to embellish the traditional national dress.

The Bride Show Abu Dhabi, organised by IIR Middle EastIIR Middle East, hosted more than 200 exhibitors, including European bridal gown manufacturers and popular regional designers, such as Ghanati Haute Couture and Rahmanian Haute Couture. Every service and item that a bride could possibly need was available to help plan a perfect wedding, from photography, flowers and honeymoon providers to spas, custom-made jewellery and wedding invitations.

Following the success of the exhibition, IIR Middle EastIIR Middle East is expecting The Bride Show Dubai, taking place from 23-26 April at the Dubai International Exhibition Centre, to bring in more than 30,000 visitors. Now in its 11^th year, the show will include additional features for visitors and exhibitors, including the Swarovski Young Designers Award as well as The Arabian Home Show and Women's Healthcare which run alongside the event.

Daphne Cota, Exhibition Manager for The Bride Show, said: "The turnout and interest we have received in Abu Dhabi has been excellent. Our exhibitors have reported strong sales from the four days and are more than satisfied that their names, products and services have reached the individuals who want them the most.

"Now we are looking forward to The Bride Show Dubai, which will be even larger, with more than 400 exhibitors from 13 countries. We are hosting the biggest fashion event in the UAE with 20 fashion shows over four days. International and local exhibitors will showcase everything from wedding gowns, haute couture fashion, and hair and beauty services to wedding organisers, venues and honeymoon destinations."

Exclusive discounts and daily competitions will be taking place at The Bride Show Dubai and one lucky visitor will win the grand prize of a luxury honeymoon package courtesy of Wild Discovery.

Women's Healthcare and The Arabian Home Show, running alongside The Bride Show Dubai, broaden the appeal for visitors as brides and young women take an active interest in their health and wellbeing, particularly in preparation for their wedding, and newlywed couples start to decorate their marital homes.

The Bride Show Dubai is open daily from 2.30pm to 10.30pm. To request an invitation or to join the mailing list for regular show updates visit www.thebrideshow.com.

-Ends-

Notes to editors:

• The Bride Show is organised by the Institute for International Research (IIR) and part of the world's largest human capital company, Informa Plx, a FTSE-250 company and also the world's largest organizer of exhibitions, conferences and training courses. IIR Middle EastIIR Middle East is the Dubai based regional office of IIR, annually managing over 500 conferences and events in addition to 12 major international exhibitions.

• For more information please contact Sietske Meerloo on +971 (0) 4 4072487 or sietske.meerloo@iirme.com.

For further press information please contact:
Anya Leonard / Lindsay Johnston
Total Communications
Tel: + 971 4 336 9909
Fax: + 971 4 336 9905
Email: anya@totalcompr.ae / Lindsay@totalcompr.ae

© Press Release 2008

 

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