| 22 Dec 2007 |
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Increasing Mid East America's Air links opening up new tourism markets, says Reed Travel Exhibitions
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Regional Carriers Spurring Increased Americas Region Arabian Travel Market Participation
According to Simon Press, Exhibition Director, Arabian Travel Market, airlines based in the region, such as EmiratesEmirates
, Qatar AirwaysQatar Airways and Etihad AirwaysEtihad Airways, which have all launched flights to major American cities such as New York, Washington DC and Houston are spearheading the two-way market expansion.
"These airlines will shortly start receiving their new long range aircraft enabling them to fly longer distances and transport more business as well as leisure travellers between the two continents," said Press.
Major US carrier Delta Air Lines has already launched non-stop services to Dubai - the Middle East's premier airline hub - from the world's largest single airline centre - Atlanta.
The low US dollar value is making the Americas' destinations more attractive. However interest in the Middle East's international headline-making tourism and development projects means a massive number of North American investors and holiday makers view the booming Arabian Gulf market with keen interest.
"For many people in the Americas, the Middle East is still a largely unexplored market and the number of opportunities that await them here, compared to other saturated global markets, make the region the next big thing for international businesses seeking to expand their markets," said Press.
Arabian Travel Market, which is held annually at the Dubai International Convention and Exhibition Centre (DICEC), is also looking to tap into this burgeoning trend to help the regional tourism industry find buyers from American markets.
The show, which will have an improved floorplan in 2008 to encourage a more efficient visitor through flow, is expanding its Americas section to accommodate the projected demand.
"The easy availability of international award-winning airlines, coupled with modern airports and competitive shopping, as well as numerous luxury resorts, makes the Middle East one of the top draws for the international traveller.
"The influx of Americas-based companies to the region has increased recently as more exposure of the Middle East is achieved. There has also been a boost in interest from South America, which was aided by EmiratesEmirates opening up its routes to Brazil. This raised awareness has led to us increase available floor space for Americas-based exhibitors."
To date, 98 exhibitors from 31 countries have signed up for Arabian Travel Market 2008, which will be held from 6-9th May. Among them are key players from the Americas including the Brazilian Tourist Board with more in the process of signing up.
RTE along with event partners - the Department of Tourism and Commerce Marketing, Government of Dubai and Emirates - will participate in international industry events as well as step up marketing activities to attract tourism dollars into the region.
"We want to attract top American buyers to visit the show and meet with regional industry representatives as part of our Hosted Buyer Programme®," said Press.
"We also aim to increase awareness of regional tourism service providers about the ways of conducting and expanding business with the American industry, through informative sessions as part of our highly successful seminar programme."
Arabian Travel Market is held under the patronage of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE, Ruler of Dubai, and under the auspices of the Department of Tourism and Commerce Marketing.
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NOTES TO EDITORSArabian Travel Market was launched in 1994, and the 2007 event welcomed over 23,000 travel industry professionals from 108 countries to its 14th event.
Arabian Travel Market is part of the Reed Travel Exhibitions portfolio, which includes 15 of the world's leading travel industry events. For more information visit www.reedtravelexhibitions.com
Reed Exhibitions, the world's largest organiser of exhibitions and conferences, brings together over 90,000 suppliers and more than 5.5 million buyers from around the world every year generating billions of dollars in business. Reed events are held in 38 countries throughout the Americas, Europe, the Middle East and Asia Pacific and are organised by 33 fully staffed offices.
Reed's portfolio of over 460 events serves 52 industry sectors. By working closely with professional bodies, trade associations and government departments, Reed ensures that each and every event is targeted and relevant to industry needs. As a result, many Reed events are market leaders in their field.
Reed Exhibitions is part of Reed Elsevier, a FTSE 100 company, world-leading publisher and information provider, with revenues in excess of £4.8 billion (US$ 8.4 billion) (2004).
For further press information, please visit the Reed Exhibitions' website at www.reedexhibitions.com
For further information:
Sam Dulka,
MCS/Action,
Dubai,
UAE.
Tel: + 971 4 390 2960;
fax: +9714 390 8161.
email: sam.d@actionprgroup.com
Or visit the show online at: www.arabiantravelmarket.com/pressreleases
© Press Release 2007
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