United Arab Emirates, 9^th of September 2007 - GITEX Shopper 2007, the Gulf's leading technology retail platform, is currently taking place in an excitement-charged atmosphere at Airport Expo Dubai. Thousands of people within the first three days from across the region, have already been through the GITEX Shopper experience. GITEX Shopper 2007 already promises more exciting than any of its predecessors with a lot more to come. The response to the show has already strong, and with over 170 vendors, distributors and resellers to outdo each other. A host of new offers, competitions and giveaways have been unveiled at this event with the consumer availing some of the best deals in the Middle East.

Helal Saeed Al Marri, the Director General of DWTCDWTC, said, "we are delighted to see the response of the crowds over the first three days, which is a clear indication of the buying power of the community."

Every sector of consumer electronics, from laptops to PCs, cameras to gaming and mobiles to office automation, have registered highly impressive sales figures so far. "The first day was good, the second day was even better" said Mr. Ganesh Iyer, CFO of Cellucom. "We are expecting the remaining days to be even better" he added. New product launches have also added to the flavour of this year's show. "This is our first year at GITEX Shopper, and we are very pleased with the quality of the crowd and with the overall experience. We launched Xbox 360 elite and we have had a tremendous response" said Mr. Aman Angar of Microsoft. Likewise, other first timers have also struck it rich at GITEX Shopper 2007. "This is our first year and the response has been tremendous" said Mr. Salim MA of Lulu Hypermarket. "We have some of the best offers in the show, and our stand has been tremendously active" he said.

"The response for the promotion we are running with Samsung is very positive. Visitors are having a fabulous time bidding for Samsung 32 inch LCD TVs, digital cameras, mobile phones and MP3s. we had an instance of a Mr. Aldrin bidding successfully for a Samsung 23 inch TV for just AED 260. The crowds seem very happy and we expect a lot more people to come in over the remaining days!" said Mr. Llewellyn Couto, Marketing Manager and Communications at Sharaf DG.

What has made GITEX Shopper 2007 all the more exciting is the fact that this year's event has some never-before seen promotions, offers, prizes and lucky draws. Some of the prizes in GITEX Shopper's draws and scratch-and-win competitions include digital cameras, mobile phones, X-boxes and home theatre systems. The grand prize of the GITEX Shopper Mega Draw is a Peugeot 207!

Mr Efren, a Philipino national, who walked off with a brand new X-box at a scratch-and-win competition, said "I was planning on getting my son an X-box for his birthday next month, but looks like his birthday will be special this year thanks to this free gift! All these promotions really add a nice feeling to being at GITEX Shopper!" said the happy father.

Exhibitors at GITEX Shopper are known to save the best for last, so rest assured the remaining days until the 12^th of September will be even more super-charged with excitement!

GITEX Shopper 2007 is open from 11am to 10pm daily at Airport Expo Dubai.

Tickets are available in advance from Time Out Tickets (www.timeouttickets.com/Tel: 800 4669) at a promotional rate of AED 20 per person, per entry right until the end of the show. Tickets will also be sold at the venue at AED 25 per person, per entry. For more information visit www.shopper.gitex.com

Additional free parking will be available for visitors in the Sheikh Hamdan parking area opposite Gulf Indian School with free shuttle bus service to and from the venue.

There will be shuttle buses running from Lulu Centre - Karama, Qusais and Deira branches and Al Falah Plaza - Sharjah to Airport Expo Dubai during the show from 10am - 11pm.

-Ends-

About GITEX Shopper & Consumer Electronics Expo
Website: www.shopper.gitex.com
GITEX Shopper & Consumer Electronics Expo has firmly established itself as the single largest and most successful retail platform for technology in the Middle East. Last year this high-energy event attracted thousands of visitors and reported sales in excess of AED 84 million. The exhibition attracted a participation of 157 exhibitors showcasing over 15,000 products.

GITEX Shopper & Consumer Electronics Expo 2007 will be held in association with GITEX TECHNOLOGY WEEK which is made up of the following components:

GITEX Business Solutions - The Leading IT Trade Event for Enterprise and SMBs for the Middle East, Africa and South Asia

GULFCOMMS - The Largest International Telecommunications Trade Event for Mobile, Fixed, IP and Satellite for the Middle East, Africa and South Asia

Consumer Electronics - The Premier International Trade Event for Consumer Electronics, IT Systems, Components and Peripherals for the Middle East, Africa and South Asia

GITEX TECHNOLOGY WEEK Global Conference

About Dubai World Trade CentreDubai World Trade Centre (DWTCDWTC)
Website: www.dwtc.com
As the organiser of GITEX Shopper & Consumer Electronics Expo 2007, Dubai World Trade CentreDubai World Trade Centre offers over 27 years' experience of delivering world-class events in the Middle East, providing local, regional and international exhibitors with unmatched expertise and in-depth market knowledge. Our team organises 15 of the largest and most successful international and regional shows in the Middle East, providing an ideal platform for business development in the region.

Our commitment to ongoing innovation within the exhibition industry has supported the rapid growth and development of a wide range of business-to-business and business-to-consumer shows, and delivered consistent satisfaction to exhibitors and visitors. DWTCDWTC works with the leading trade bodies and industry associations to ensure that all exhibitions deliver full value and are built upon the real needs of their specific sector.

© Press Release 2007 from Tamra - C2

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