| 02 Sep 2007 |
|
SMS based loyalty program fuels sales growth
- Text size
Abu Dhabi, UAE, Sep 2, 2007: Jotun PaintsJotun Paints
reported that a SMS based loyalty program implemented with SMSXprez.com ( www.smsxprez.com) has driven sales double to that of retail market growth, in over 10 countries in the MENA region in the last six months. Speaking at "Customer Meet 2007 " , an event organized for customers of Ontrack Systems (UAE) Limited , Mr. Ashish Vasudev, Trade Manager, Jotun PaintsJotun Paints, MENA Region said " It was team work between our marketing team, our advertising agency and the IT vendor which made this program very successful. We had evaluated number of plans to reach out to painters and other end users who typically are our dealer's customers and we decided to use SMSXprez as the platform for running a SMS based loyalty program. The program helped us achieve a remarkable increase in sales as well as establish customer loyalty in a big way. We have implemented this software in 10 countries in Middle East and India and I am delighted with the experience. We now have the complete demographics of our users and have been able to create a community of our end users and interact with them. Based on popular demand from our network, we are starting another campaign called Fortune Points which will be announced shortly " Mr. Ayman B Tamim, Asst Regional Manager of Al Masaood Oil industry Supplies & Service CompanyAl Masaood Oil industry Supplies & Service Company. While talking about his experience said "ESS, the system that is developed specially for equipment hire to the Oil & Gas sector has been appreciated by Oil Companies who are our major clients. We have now received requests to productize OSS for distribution of the software to other vendors of the Oil companies and we are very glad to partner with Ontrack for the ongoing development and support of this application".
Customer Meet 2007 brought customers of Ontrack in UAE in one forum together for a networking session. Several customers spoke about their experience in working in partnership with Ontrack and how it has brought business benefits to their organization.
In a survey conducted by Ontrack at the meet 70 % of respondents believed that e-governance initiatives in the UAE have really benefited the common man. Also 70 % of respondents have already implemented mobile / SMS based software applications linked to their main software systems. Only 30 % of respondents have implemented ERP ( Enterprise Resource Planning ) software like SAP, ORACLE in their business and the balance 70% are using custom made software systems which need replacement. 50 % respondents felt information security was a very critical business issue for them today while the balance 50% do not think it is a very critical issue in their business today. 90 % of respondents stated that ecommerce and internet based transactions are an inherent part of their current and future business.
Speaking on this event Shaik Hamdan , Vice President of Ontrack Systems (UAE) limited said " This event was an excellent forum for us and our clients to interact and exchange ideas and business opportunities. All our customers who turned up enjoyed the interaction and networking and we will organize this event every year from now on".
-Ends-
About Ontrack
Ontrack, a public limited company , has evolved as a matured player in the global IT and IT Enabled Services (ITES) market. The company serves global customers through its offices in Kolkata, Chennai (India), London, Maidenhead (UK), Abu Dhabi, Fujairah (UAE), and Bilthoven (Netherlands). The company employs about 150 people in India and 60 people in other parts of the world. SMSXprez ( www.smsxprez.com ) is Ontrack flagship enterprise messaging product which has been licensed and implemented at over 70 companies in GCC ,India & UK.
For Further Information please contact:
Shaik Hamdan
Ontrack Systems (UAE) Limited
Mobile : + 971 (50) 5616377
Email: Hamdan@ontrackuae.com
© Press Release 2007
Zawya is a distributor (and not a publisher) of content supplied by third parties and subscribers. Any opinions, advice, statements, services, offers, or other information or content expressed or made available by those third parties, including information providers, subscribers or other users of the Service, are those of the respective author(s) or distributor(s) and not of the Company. The Company neither endorses nor is responsible for the accuracy or reliability of any opinion, advice or statement made on the Service by anyone other than authorized Service employee spokespersons while acting in their official capacities. The Company is not responsible for any infringement of intellectual property rights or breach of any applicable law or regulation, including regulation in relation to financial services or the distribution of financial products, defamation, data protection, telecommunications (including regulations relating to excessive use, spamming or other abusive activities) or obscene, offensive or illegal content). Under no circumstances will the Company be liable for any loss or damage caused by a member's reliance on information obtained through the Service. It is the responsibility of member to evaluate the accuracy, completeness or usefulness of any information, opinion, advice or other content available through the Service. Please seek the advice of professionals, as appropriate, regarding the evaluation of any specific information, opinion, advice or other content.
Read the full Member Agreement
http://www.zawya.com/legal/NewsLetter.cfm?name=disclaimer
Post a Comment
1.1 Contain any material which is libelous or defamatory of any person, is obscene, offensive, hateful or inflammatory or causes damage to the reputation of any person or organisation.
1.2 Promote sexually explicit material, violence, discrimination based on race, sex, religion, nationality, disability, sexual orientation or age or any illegal activity.
1.3 Be made in breach of any legal duty owed to a third party, such as a contractual duty or a duty of confidence.
1.4 Be threatening, abuse or invade another's privacy, or cause annoyance, inconvenience or needless anxiety.
1.5 Be used to impersonate any person, to misrepresent your identity or affiliation with any person, or be likely to deceive any person.
1.6 Give the impression that they represent Zawya.
1.7 Advocate, promote or assist any unlawful act such as (by way of example only) copyright infringement or computer misuse.