TV celebrity Chef Osama El-Sayed has been pleasing the pallets of political and diplomatic dignitaries, such as Bill Clinton, for many years but is watched by millions of fans across several continents for bringing both Middle Eastern and international gourmet delicacies alive through his popular TV shows. Not only is Chef Osama the most trusted food expert in the Middle East, he is sought after by families worldwide for his versatile, easy to follow, healthy and great tasting recipes. 

Procter and Gamble's Braun partnership with Chef Osama presents a leading team for food preparation solutions. Both Chef Osama and Braun represent all that is simple, easy, convenient and versatile for cooking. Osama, a household name, brings his international culinary experience to the kitchen, whilst Braun offers quality, German craftsmanship, leading technology, cutting edge design and innovation. Braun also boasts world renowned heritage making it one of the top-selling brands in the Middle East.

"Chef Osama is not only a man of talent but a man of passion; this is the reason for his widespread popularity in the region. Our partnership with him will help us get even closer to our consumers. Braun's brand philosophy and values are built around product innovation, quality and design: our mission is to make life easier, more convenient and more enjoyable for our consumers. This is reflected in the products that we bring to you, Osama will bring these alive" said Manoj Nair, Regional Business Manager, Braun.

Chef Osama confirms "I have been a Braun fan from a very young age; since I was a young boy I can recall my mother using Braun appliances in the kitchen which were a great help for her back then, her extra hand in the kitchen. Ever since those early days, Braun has become a reliable friend for me in the kitchen; Not only does it save me time but it also gives me the freedom to be more creative with my recipes!"

-Ends-

Notes to the Editor:
Chef Osama El-Sayed, C.E.C., was born and raised in Cairo, Egypt. He graduated from the Hotel Technical Institute in Cairo and apprenticed with the El-Nile Hilton International Hotel. From there, Chef Osama emigrated to Washington, D.C. in the United States landing his first chef's position with the renowned Serbian Crown restaurant. There he honed his skills and understanding of continental cuisines such as French, Russian, and Serbian, then with Hyatt Management Group. His next career move took him to Braun's fine Caterers in Lanham, Maryland, where he served dignitaries in the political and diplomatic communities as well as numerous members of the foreign community. Chef Osama hosts two TV shows, "Ma Osama Atyab" or "It's delicious with Osama" on Dubai TV, and "Bilhanna Wa Shiffa" or "With joy and good health". He also writes a syndicated column that appears in magazines all over the Middle East.

Braun is a P&G Company and world's leading electrical good manufacturer.
Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene® , Mach3®, Bounty®, Dawn®, Pringles®, Folgers®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Actonel®, Duracell®, Olay®, Head & Shoulders®, Wella, Gillette®, and Braun.  The P&G community consists of almost 140,000 employees working in over 80 countries worldwide.  Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

For further information on Braun: www.braun.com and Chef Osama El-Sayed: www.chefosama.com

For more information, interview or recipe requests, please contact:
Impact Porter Novelli                 
Yasmine Kamel,
Telephone + 9714 330 4030 Ext. 413.
Mobile +971 50 3838 640
Fax: ++ 9714 330 4031              
y.kamel@ipn.ae 

© Press Release 2007

 

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