26 Jun 2005 Press Release
 

Pehla, Firstnet and Al- Awael Subscription Payments Now At UAE Exchange

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Arab Digital Distribution (ADD) - currently offering Al Awael - Premium Arabic Entertainment, Pehla - Premium Asian Entertainment & Firstnet - Premium International Entertainment in Middle East and North Africa, has now introduced an easy, faster and more convenient mode of payment for all its Pehla, Firstnet and Al- Awael subscribers with a unique tie-up with the UAE Exchange.

The Pehla, Firstnet and Al-Awael subscribers can now walk into any one of the 20 UAE Exchange outlets in the region, flash the smart card number and pay their subscription fees. For the first time in the region such a unique payment facility has been initiated for Pay TV subscribers. Apart from UAE, this facility will soon be extended to subscribers in Kuwait and Oman.

Incepted in 1980 in Abu Dhabi, UAE Exchange Centre LLC is today one of the largest Exchange Houses in the Middle East. As a preferred and trusted name for millions across the UAE and the world, UAE Exchange conducts about 6 million transactions a year, which is by far the highest in the industry. The company, apart from catering to individual customer needs, also possesses an impressive portfolio of many leading corporate clients, consisting of Shipping Agencies, Hotels, Corporate Houses, Import & Export Agencies, Airline Companies, etc.

Mr. Vinod D'Mello, Executive Vice-President-Marketing & Network Development, Arab Digital Distribution commented, "To provide reliable, fast, convenient, cost effective and high quality services to our valued customers, we have formulated this new mode of subscription fee payments in cash through UAE Exchange outlets. It's the first of its kind in this region which clearly demonstrates our leadership in the Pay TV business".

"At UAE Exchange we continuously strive to identify opportunities to serve and benefit customers. After our tie-up with some of the leading banks in the country to offer facility to their customers to settle their credit card bills, this current tie-up with ADD is a testimony to the fact that UAE Exchange offers different

services best suited to its existing and potential clientele," stated Mr. Y. Sudhir Kumar Shetty.  General Manager, UAE Exchange Centre LLC.

- Ends -

For further details, please Contact:
Shawn Stephens
Manager-Public Relations
Tel: 04-3903698
050-5596083

© Press Release 2005

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