| 30 Mar 2006 |
|
RAK Porcelain aims to become key player
- Text size
30 March 2006
Ras Al Khaimah: RAK Ceramics is currently in the middle of a phased global expansion strategy under which factories will be established in Iran, the sub-continent, China, Sudan and the UAE.
Industry commentators predict RAK Porcelain, a new sister company of RAK Ceramics, the UAE's premier supplier of tiles and sanitaryware, will use the Hotel Show 2006 exhibition as a key tool to unlock regional and international markets.
It will emulate this rapid development, starting with the inauguration of their new 60,000 square metre factory in Ras Al Khaimah earlier this year.
With a capacity of 15 million pieces of dinnerware a year on two production lines, and a stock that will include six series and 150 different commissioned designs, RAK Porcelain expects the new facility to help realise their ambition to become a major supplier to the hotel industry worldwide.
"The capacity could be doubled to 30 million pieces annually which would make it one of the biggest porcelain tableware factories in the world," said Dr Khater Massaad, CEO of RAK Ceramics.
"We intend to equal the success of RAK Ceramics which has become a global leader in the ceramics industry in the space of just 15 years by delivering superior product quality and outstanding design competence with a focus on custom-made designs," he said.
According to Hotel Show project manager Maggie Moore, the participation of quality exhibitors such as RAK Porcelain is enhancing the reputation of local and regional suppliers, and widening their prospective markets as a result.
The Hotel Show 2006, organised by dmg world media Dubai Ltd, will be held from June 4-6 at the Dubai International Exhibition Centre.
"While hotels have traditionally looked to countries such as Italy and Denmark for their restaurant tableware supplies, for example, the development of high quality products within the Middle East means that regional hospitality management can increasingly think 'locally' when sourcing these products," said Moore.
By Nasouh Nazzal
© Gulf News 2006. All rights reserved.
Zawya is a distributor (and not a publisher) of content supplied by third parties and subscribers. Any opinions, advice, statements, services, offers, or other information or content expressed or made available by those third parties, including information providers, subscribers or other users of the Service, are those of the respective author(s) or distributor(s) and not of the Company. The Company neither endorses nor is responsible for the accuracy or reliability of any opinion, advice or statement made on the Service by anyone other than authorized Service employee spokespersons while acting in their official capacities. The Company is not responsible for any infringement of intellectual property rights or breach of any applicable law or regulation, including regulation in relation to financial services or the distribution of financial products, defamation, data protection, telecommunications (including regulations relating to excessive use, spamming or other abusive activities) or obscene, offensive or illegal content). Under no circumstances will the Company be liable for any loss or damage caused by a member's reliance on information obtained through the Service. It is the responsibility of member to evaluate the accuracy, completeness or usefulness of any information, opinion, advice or other content available through the Service. Please seek the advice of professionals, as appropriate, regarding the evaluation of any specific information, opinion, advice or other content.
Read the full Member Agreement
http://www.zawya.com/legal/NewsLetter.cfm?name=disclaimer
Post a Comment
1.1 Contain any material which is libelous or defamatory of any person, is obscene, offensive, hateful or inflammatory or causes damage to the reputation of any person or organisation.
1.2 Promote sexually explicit material, violence, discrimination based on race, sex, religion, nationality, disability, sexual orientation or age or any illegal activity.
1.3 Be made in breach of any legal duty owed to a third party, such as a contractual duty or a duty of confidence.
1.4 Be threatening, abuse or invade another's privacy, or cause annoyance, inconvenience or needless anxiety.
1.5 Be used to impersonate any person, to misrepresent your identity or affiliation with any person, or be likely to deceive any person.
1.6 Give the impression that they represent Zawya.
1.7 Advocate, promote or assist any unlawful act such as (by way of example only) copyright infringement or computer misuse.