| 17 Jul 2007 |
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Etisalat opens retail outlet at Bin Sougat Center- Dubai
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has opened its latestretail outlet at the Bin Sougat Centre in Dubai. Located convenientlyon the first floor of the mall, the outlet will be operationalfrom 8am to 10pm Saturday to Thursday, and 4pm to 10pm on Fridays.The outlet is divided into three major zones.The Customer Service Zone is where customers can apply for anyEtisalatEtisalat service including prepaid and postpaid mobiles, fixedline telephones, and dial-up and broadband Internet services.Customer queries and feedback will also be accepted at this zone,and will help customers choose the ideal service and plan fortheir usage.The Demonstration Zone will feature live demonstrations of Etisalatservices in action, including the BlackBerry service, MobileCam,3G and 3.5G services, E-Vision cable television services, andmany other main and value-added services.The Retail Zone is where customers will be able to view, compareand purchase mobile handsets, desktop telephones and other communicationhardware related to EtisalatEtisalat services.This outlet adds to the already-extensive list of dedicated Etisalatstores in various locations around the UAE. Some of the existingoutlets are at the Dubai World Trade Centrethe Dubai World Trade Centre, the Arrival areaof the Dubai International AirportDubai International Airport, Mall of the EmiratesMall of the Emirates in Dubai,the Arrival area of the Sharjah International AirportSharjah International Airport, AjmanCity Centre, Al Jimi Mall in Al Ain, Madinat Zayed Centre inAbu Dhabi and Manar Mall in Ras Al Khaimah.There are 520 outlets across the UAE that offer Postpaid subscriptions,660 outlets sell Wasel SIM cards, over 20,000 outlets sell rechargescratch cards and 7,700 outlets offer e-vouchers.Essa Al Haddad, Chief Marketing Officer of EtisalatEtisalat, said: 'Etisalatis keen to reach out to its customers, and taking our uniqueretail experience to people where they are will enable customersto feel and experience our services and solutions before makingan informed decision. We have also established avenues for ourcustomers to talk to us, and our staff at these outlets are trainedto not only provide information and aid the customer in signing-up,but to also log customer feedback and pass it on to the relevantdepartment internally. These outlets also have public cash paymentmachines for our existing customers, who can quickly completetheir transactions without having to wait.' This retail outlet will enhance interaction with EtisalatEtisalat forcustomers in Mirdif, Rashidiya, Dubai Festival City, and neighbouringareas.Etisalat Retail Outlets are fully equipped for customers to simplywalk in and choose from a range of EtisalatEtisalat services and supporthardware. These include prepaid and postpaid mobile services,fixed line services, dial-up and broadband Internet, as wellas the hardware required for these services. Customers can alsoget their BlackBerry accounts and devices, as well as a rangeof other services and solutions.
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