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Joyalukkas is Superbrand 2 years in a row!

The world's favourite jeweller is a Superbrand once again in the UAE.
Dubai, UAE, 12 July 2011: Joyalukkas , the world's favourite jeweller hasyet again been awarded the distinction of being a 'Superbrand' in the UAE. The jewellery retailer was also awarded this status in the year 2010.

The announcement was made at the prestigious Superbrands Tribute Event, a high profile, premier marketing occasion attended by the media and peers alike. The award was accepted jointly by Mr. Joy Alukkas, Chairman & Mr. John Paul Joy Alukkas,Executive Director of the Joyalukkas Group . The brand will also once again befeatured in the 2011 edition of the Superbrands UAE book.

The Superbrands organisation is acclaimed worldwide as being an independent authority andarbiter of branding excellence and is committed to paying tribute to exceptional brands and promoting the discipline of branding. Only brands thatachieve the level of recognition set by the independent Superbrands Council are eligible for inclusion in the Superbrands UAE book, which traces the history and achievements of each of the brands.

"`It's an honour toreceive Superbrand status two years in a row. This means all our efforts todelight our customers and to build the image of Brand Joyalukkas is working. Iwould like to dedicate this award to our valued customers and the Joyalukkas team. Our customer for their loyalty, support and blessings and the Joyalukkas team for their sincere and hard work in making Joyalukkas one of the mostpreferred destination for jewellery". Said Mr.Joy Alukkas, Chairman, JoyalukkasGroup.

From it's inceptionwith a single jewellery showroom to its current stature of a USD 1 billion plusglobal conglomerate, Joyalukkas has revolutionized the jewellery retailindustry through innovative schemes as well as a unique business model. In theshort span of 2 decades, Joyalukkas has transformed the way the world looks atjewellery and made itself a household name.

For years, Joyalukkashas set the benchmark in jewellery, by offering the customers a wide range ofcontemporary and ethnic jewellery, as well as a variety of gold, diamond,precious stone, platinum and pearl jewellery under the Joyalukkas umbrella.

John Paul JoyAlukkas, Executive Director of Joyalukkas Group said "We are a customer focusedbrand, because our existence and success is completely based on our valuedcustomers. At Joyalukkas we spend every moment exploring new and innovativeways to delight our customers in every aspect of jewellery shopping. We havebeen voted Superbrand for 2 years in a row thanks to our customers trust andsupport. We also take this opportunity to thank the Superbrand Council and thejudges for this powerful endorsement for Brand Joyalukkas ."

The global retail jewellery chain has showrooms across 8countries around the world. Joyalukkas recently opened their first showroom inAl Khobar, Saudi Arabia which has received a phenomenal response for jewellerycustomers there. Joyalukkas is also the first jeweller to be awarded the ISO9001: 2008 and 140001:2004 certifications. Other than this Joyalukkas has wonthe Retailer of the year from Retail ME and has been recognised under the DubaiQuality Appreciations Program.

-Ends-

About JoyalukkasGroup
The Dubai-based Joyalukkas Group is a world renowned jewellery chain which has 20 plus yearsinternational experience in jewellery retailing, manufacturing and exports. Thegroup diversified and expanded its offerings and geographical reach to operatesubsidiaries in UAE and India, engaged in jewellery retail, Money exchange and shopping malls. Joyalukkas employs a group-wide staff of 3,000 through branchesin the UK, UAE, Saudi Arabia, Kuwait, Bahrain, Oman, Qatar and India.

© Press Release 2011