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Mar 16 2009

Joyalukkas Showroom Opened at Arabian Centre

DUBAI - The world's favourite jeweller -- Joyalukkas -- recently opened their new showroom at the Arabian Centre on Al Khawaneej Road, Mirdif, Dubai. The Joyalukkas showroom was inaugurated by Venu Rajamony, Indian Consul General, of Dubai.

Aesthetically designed the Joyalukkas Jewellery showroom will be another boutique store within a mall. The showroom will showcase chic and contemporary designs from all over the world to appeal to the multinational profile of Mirdif.

The showroom will feature all the Joyalukkas world class jewellery brands such as Entice, Sparx, tre'stelle, Perfekt, Spring, Florentina, Resham, Masaaki, Aamira, Madhubani, teen twenties and Zenina, plus a host of Platinum and precious Stone jewellery collections. Joyalukkas has set a benchmark for quality, service and choice and is one of the most trusted jewellery retailers in the world.

"With the Joyalukkas depth of designs, assurance on quality and service this showroom like their other 70 plus showrooms across the world is bound to be a preferred destination for jewellery shoppers in Dubai," Rajamony said.

"Arabian Centre promises to bring an exceptional shopping experience to the residents of Mirdif and we are glad to be a part of this wonderful mall. Our concept for every mall will be to bring a boutique format and experience to appeal to the shoppers of jewellery within malls. We are targetting the woman of substance who is confident and understands the latest trends in jewellery and wants to see choice. Our vision is to make jewellery shopping more convenient and hence we intend to be in every catchment possible within Dubai and the GCC. With an expertise spanning over five decades, we are sure that our distinctive designs, quality and service will be welcomed by the residents of Mirdif." said Joy Alukkas, Chairman of Joyalukkas Group. The Arabian Centre Joyalukkas showroom is consistent in design with the rest of boutique showrooms to offer exclusivity and a welcoming feel. The showroom is conveniently positioned within the mall to ensure customers ease of access.

"Our aim is to appeal to women of all nationalities who love jewellery and are looking for chic, contemporary and wide choice in jewellery. The Joyalukkas standard of product, price, choice, service is assured to the Mirdif residents." added Alukkas.

The Arabian Centre opening follows the recent opening of the Joyalukkas showroom in the Dubai Mall -- the world's largest mall. Joyalukkas is set to open 14 more showrooms by the end of 2009 in locations like Abu Dhabi, Qatar, Bahrain, Bangalore, Vishakapatnam, Vijayawada and various parts of the Middle-East.

Joyalukkas 's competence in the jewellery business is evident from the unique patterns and styles that has won the hearts of customers and accolades from various renowned bodies across the globe. An ISO certified group with 70 showrooms in eight countries across the world Joyalukkas has been the proud recipient of the prestigious Middle East Local Retailer of the Year award.

© Khaleej Times 2009

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