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Maktoob.com unveils 'Khan Wars' a free, strategy-based online game at the 1st Dubai World Game Expo

Regional Internet pioneer becomes the first to bring Arabic-language online gaming to a mass Arab audience
Dubai, UAE, 29^th October 2008:- Maktoob.com , the world's largest Arabic online community with over 12 million unique users, has unveiled 'Khan Wars', a free, strategy-based online game played directly through the Web browser. The Arabic-language game was launched at the first Dubai World Game Expo, which opened yesterday at the Dubai International Exhibition Centre.

Available exclusively on Maktoob.com , 'Khan Wars' is designed to recreate medieval times, bringing to life epic battles of an ancient era by leveraging war simulation technologies. 'Khan Wars' can be played from any computer with just a Web browser such as Internet Explorer or Firefox, and doesn't necessitate downloads. Gamers can register for the free, browser-based game by logging on to http://khanwars.maktoob.com.

With the launch of 'Khan Wars', Maktoob.com becomes one of the pioneers to bring Arabic-language online gaming to a mass Arab audience through its extensive online consumer reach, which includes hundreds of thousands of tech-savvy young gamers in the 13-24 age group.

"We are confident that Maktoob.com 's substantial youth demographic, combined with the non-stop action experience that 'Khan Wars' offers gamers, will make Khan Wars a sure winner with the burgeoning gaming community in the Arab world," said Sohaib Thiab, Product Manager, Maktoob.com Games.

'Khan Wars' is designed to offer gaming aficionados a fast-paced, non-stop action experience that far exceeds the excitement of casual gaming by appealing to the players' imagination and challenging their tactical acumen. The game requires players to rely on tactics and positioning, think up new strategies and maneuver artfully.

"Gaming in the Arab region is growing very quickly, and it's critical for game developers like us to have the right partner to maximize the distribution. We are very excited to work with Maktoob.com , the biggest Web portal in the Arab world, to be our exclusive partner in the region for Khan Wars," said Hristo Tenchev, CEO of XS Software, the developer of 'Khan Wars'.

'Khan Wars' brings to gamers a unique environment where you have 7 nations each with a special unit, 23 battle units, 15 buildings, and 11 skills for your hero, besides several other gameplay elements. The game allows players to plunge headlong into a virtual battlefield where they can form battle units, divide and conquer enemies, forge alliances with strategic partners, organize internal hierarchy through the use of ranks within their respective clans, and coordinate their actions with that of the allies to engage in an all-out battle to decide who deserves to lead the Arab world.

Maktoob.com will be hosting a mini game of 'Khan Wars' at Dubai World Game Expo 2008, to promote the game among the show's visitors. The winner of the game will be presented with an exciting prize from Maktoob.com .

The Dubai World Game Expo was launched to promote computer entertainment and gaming in the Middle East by providing a platform for regional and international industry players to showcase a wide variety of computer and mobile games, game-related hardware and next-generation platforms. The event, held under the patronage of H.H. Sheikh Majid Bin Mohammed Bin Rashid Al Maktoum, Chairman of Dubai Culture and Arts Authority, will be held from October 28^th to 30^th at the Dubai International Exhibition Centre.

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About Maktoob.com :
Maktoob.com was founded in the year 2000 as the world's first Arabic/English email service. In a few years, Maktoob has grown to become a full-service web portal, offering world-class communications and information tools that empower the Arab Internet user. More than just the best and most popular Arabic/English email service in the world, Maktoob.com offers everything from chat to discussion forums, from e-cards to mobile downloads, from news to the latest jokes and everything in between.

Maktoob's main mission is to maintain and grow its position as the world's leading Arab Internet portal by constantly offering its users a unique experience and by providing them with new services and products that encourage open communications and community building.

For more information about Maktoob, please visit http://www.maktoobgroup.com/maktoob_en.html

For further media information, please contact:
Sue-Ellen Lazrado
Headline Public Relations
Tel: 009714 - 2289655
Email: sue@headlinepr.com

© Press Release 2008