Aug 20 2008 |
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WGC and Joy Alukkas in a strategic partnership
DUBAI - Joy Alukkas , gold retailers in India and Middle East announced strategic marketing partnership with World Gold Council on Tuesday. A new gold ad campaign under World Gold Council 's 'Only Gold' platform was also unveiled on the occasion.The highlight of the partnership is that this is World Gold Council 's first pan-regional campaign which will launch across key gold jewellery markets of India the Gulf countries. This fully integrated multi-media campaign will use a combination of advertising and promotional activities including television, print, point-of-sale, online and other digital media, said a Press release.
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