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ENOC retail sales soar at DSF 2008

Non-fuel based sales up more than 47 percent over last year's festival

Dubai, March 02, 2007: Emirates National Oil Company (ENOC) , the Dubai government-owned energy group, emerged as a winner in this year's Dubai Shopping Festival . The company underscored its increasing diversification during the month-long event, seeing more than a 47 percent increase in non-fuel retail sales compared to DSF 2007.

Through the participation of its 80 ENOC/ EPPCO service stations in Dubai, the group continued to play a significant role in the internationally-celebrated event. A range of special promotions, including raffle opportunities in its highly-popular phone pack offer, played a large part in ENOC 's increased retail sales this year.

"We attribute much of our success in DSF 2008 to our key partners, whose generosity and spirit truly helped to provide extra value for our customers," said Saeed Abdullah Khoory, ENOC Group Chief Executive. " Joyalukkas Jewellery is an industry leader and a new major partner this year. All of our other phone pack partners -- Annex, Burger King, Dreamdays and Al Jaber Optical -- have the reputation of providing quality goods and services, and ENOC is proud to be associated with them. Equally important are our C-Store suppliers who provided a wide range of products and special offers for our customers."

He added, "I would also like to thank our internal DSF Team who worked tirelessly to improve and build upon the promotions from last year, and provided training and motivation for over 2,000 service station employees."

The most significant profit driver this year, Khoory said, was the ENOC/ EPPCO DSF phone pack. Each pack contained an AED 40 Etisalat phone card plus two Nissan Raffle Tickets and two Turn Wishes Into Prizes tickets. Retailing at AED 50, these phone packs also included discount vouchers and special offers from Joyalukkas Jewellery , Annex, Burger King, Dreamdays and Al Jaber Optical. Over the course of a month, more than 400,000 phone packs were sold.

Remarkably, over 90 percent of the Nissan daily raffle winners this year got their tickets from ENOC and EPPCO . The same percentage held true for the Lexus Mega draw which saw 34 winners bag two Lexus cars plus 100,000 in various currencies each.

"This year, we were able to come up with promotions to really improve the non-fuel side of our business," said Khalid Hadi, ENOC Group Brand and Marketing Manager. "The key to our success was that our promotions added real value for our customers, resulting in them coming back to our stores for more. Also, several recent openings of bigger ENOC sites and a wider product range increased customer point access."

Having supported the festival since its inception 13 years ago, ENOC has been playing a crucial role in the leading shopping festival, which draws an estimated 4 million visitors from overseas and has firmly placed Dubai on the world shopping map.

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ABOUT ENOC
Established in 1993 as a wholly-owned company of the Government of Dubai, ENOC aims to promote the interests of its shareholders through the development of further downstream and upstream activities in the oil and gas sector and beyond and to encourage the economic diversification of Dubai and the rest of the UAE.

ENOC actively participates in an increasingly broad range of business ventures. Its joint ventures with major international companies allow partners to pool their technology, know-how and expertise along with their resources to further their commercial success.

Since its inception, ENOC has been guided by its philosophy of quality and professional management based on modern business concepts for commercial success and sustainable growth. Today it is poised to engineer a new and challenging period of growth and diversity.

ENOC 's mission is to be the reliable Energy Partner of Choice in each sector in which it operates.

For further information, please contact:
Kim Pinto
ASDA'A Public Relations, Exclusive Affiliate of Edelman PR Worldwide in Middle East and North Africa
Dubai, UAE
Tel: +971-4-3344550
Fax: +971-4-3344556
E-mail: k.pinto@asdaa.com

© Press Release 2008